<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[The Industry: Box Office & Streaming Breakdowns]]></title><description><![CDATA[Weekly breakdown articles for Box Office and streaming]]></description><link>https://theindustry.co/s/box-office-and-streaming-breakdowns</link><image><url>https://substackcdn.com/image/fetch/$s_!P3Hh!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33a0cac5-187b-47c0-81f5-dd53400e0cf4_256x256.png</url><title>The Industry: Box Office &amp; Streaming Breakdowns</title><link>https://theindustry.co/s/box-office-and-streaming-breakdowns</link></image><generator>Substack</generator><lastBuildDate>Sat, 09 May 2026 07:22:01 GMT</lastBuildDate><atom:link href="https://theindustry.co/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[The Industry]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[theindustrynews@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[theindustrynews@substack.com]]></itunes:email><itunes:name><![CDATA[The Industry]]></itunes:name></itunes:owner><itunes:author><![CDATA[The Industry]]></itunes:author><googleplay:owner><![CDATA[theindustrynews@substack.com]]></googleplay:owner><googleplay:email><![CDATA[theindustrynews@substack.com]]></googleplay:email><googleplay:author><![CDATA[The Industry]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[That's All]]></title><description><![CDATA[Box Office Trends 5/3]]></description><link>https://theindustry.co/p/thats-all</link><guid isPermaLink="false">https://theindustry.co/p/thats-all</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 03 May 2026 17:13:28 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/828d0fa2-439d-421b-9320-02c4ff532a3a_1000x1482.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today&#8217;s Box Office Breakdown</strong>, we analyze seven new releases:</p><ul><li><p>20th Century Studios&#8217; <em><strong>The Devil Wears Prada 2</strong></em></p></li><li><p>Neon&#8217;s <em><strong>Hokum</strong></em></p></li><li><p>Angel Studios&#8217; <em><strong>Animal Farm</strong></em></p></li><li><p>Magenta Light Studios&#8217; <em><strong>Deep Water</strong></em></p></li><li><p>Crunchyroll&#8217;s <em><strong>That Time I Got Reincarnated as a Slime the Movie: Tears of the Azure Sea</strong></em></p></li><li><p>36 Cinema Distribution&#8217;s<em> <strong>One Spoon of Chocolate</strong></em></p></li><li><p>Music Box Films&#8217; <em><strong>The Last One For the Road</strong></em></p></li></ul><p>Plus, a full breakdown of the top ten at the box office this weekend. And Anne Hathaway&#8217;s best and worst.</p><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!2U_a!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d5dae6b-dda0-414a-9cbe-70ffbb9cb00c_1995x1079.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!2U_a!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d5dae6b-dda0-414a-9cbe-70ffbb9cb00c_1995x1079.png 424w, https://substackcdn.com/image/fetch/$s_!2U_a!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d5dae6b-dda0-414a-9cbe-70ffbb9cb00c_1995x1079.png 848w, https://substackcdn.com/image/fetch/$s_!2U_a!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d5dae6b-dda0-414a-9cbe-70ffbb9cb00c_1995x1079.png 1272w, https://substackcdn.com/image/fetch/$s_!2U_a!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d5dae6b-dda0-414a-9cbe-70ffbb9cb00c_1995x1079.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!2U_a!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d5dae6b-dda0-414a-9cbe-70ffbb9cb00c_1995x1079.png" width="1456" height="787" 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srcset="https://substackcdn.com/image/fetch/$s_!2U_a!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d5dae6b-dda0-414a-9cbe-70ffbb9cb00c_1995x1079.png 424w, https://substackcdn.com/image/fetch/$s_!2U_a!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d5dae6b-dda0-414a-9cbe-70ffbb9cb00c_1995x1079.png 848w, https://substackcdn.com/image/fetch/$s_!2U_a!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d5dae6b-dda0-414a-9cbe-70ffbb9cb00c_1995x1079.png 1272w, https://substackcdn.com/image/fetch/$s_!2U_a!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d5dae6b-dda0-414a-9cbe-70ffbb9cb00c_1995x1079.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>20th Century Studios&#8217; </strong><em><strong>The Devil Wears Prada 2 </strong></em><strong>took #1 at the box office with $77M domestic. </strong>Internationally, it made $156.6M this weekend, bringing its worldwide total to $233.6M.</p><p>The first film took on an iconic, pop-culture phenomenon quality in the two decades since it was released:</p><ul><li><p><em>The Devil Wears Prada </em>(2006)</p><ul><li><p>$27.5M opening ($44.8M w/ inflation)</p></li><li><p>$124.7M domestic total ($203M w/inflation)</p></li><li><p>$326.6M worldwide ($531.5M w/ inflation)</p></li></ul></li></ul><p>So it&#8217;s not a surprise that&nbsp;<em>Prada 2</em>&nbsp;opened nearly 2x the first film. And it will easily surpass its worldwide total, even counting inflation, by the time it&#8217;s finished.</p><p>That would mean <em>Prada 2</em> will become Anne Hathaway&#8217;s top-earning film of all time, in which she is the central star. Although it will not be her highest-earning film of all time, for a movie in which she is part of the ensemble or a co-star:</p><ul><li><p><em>The Dark Knight Rises</em> (2012)</p><ul><li><p>$160.8M opening</p></li><li><p>$448.1M domestic total</p></li><li><p><strong>$1.085bn worldwide</strong></p></li></ul></li><li><p><em>Alice in Wonderland </em>(2010)</p><ul><li><p>$116.1M opening</p></li><li><p>$334.2M domestic total</p></li><li><p><strong>$1.025bn worldwide</strong></p></li></ul></li><li><p><em>Interstellar </em>(2014)</p><ul><li><p>$47.5M opening</p></li><li><p>$203.2M domestic total</p></li><li><p><strong>$774.6M worldwide</strong></p></li></ul></li></ul><p><em>The Devil Wears Prada 2</em> carries a production budget of $100M and should have no problem recouping.</p><p>The per-screen average is a sensational $18.6K/screen across 4,150 theaters.</p><p>Here is the <a href="https://www.youtube.com/watch?v=PMd1at7OwiE">trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the rest of the top 10:</strong></p><p><strong>$54M - </strong><em><strong>Michael</strong></em><strong> (Lionsgate)</strong></p><ul><li><p>$183.8M domestic total</p></li><li><p>$423.9M worldwide</p></li><li><p>$200M budget</p></li><li><p>RT: 38% (critics), 97% (fans)</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=k-YAcjaLuSI">Trailer</a></p></li></ul><p><em>Michael</em> is the top-opening biopic of all time. In week 2, it dropped 44%, not too bad, but more than the previous top-earning biopics:</p><ul><li><p><em>American Sniper </em>(2015)</p><ul><li><p>$89.3M opening ($126.2M inflation adjusted)</p></li><li><p><strong>$200.4M week 2 wide release domestic total (-27.6% drop)</strong></p></li><li><p>$350.1M domestic total</p></li><li><p>$547.6M worldwide</p></li></ul></li><li><p><em>The Passion of the Christ </em>(2005)</p><ul><li><p>$83.8M opening ($144.3M inflation adjusted)</p></li><li><p><strong>$213.8M week 2 domestic total (-36.5% drop)</strong></p></li><li><p>$370.8M domestic total</p></li><li><p>$610.1M worldwide</p></li></ul></li><li><p><em>Oppenheimer </em>(2023)</p><ul><li><p>$82.5M opening</p></li><li><p><strong>$174.6M week 2 domestic total (-43.4% drop)</strong></p></li><li><p>$330.1M domestic total</p></li><li><p>$975.8M worldwide</p></li></ul></li></ul><p>In its second week, <em>Michael</em> is already the 2nd highest-earning biopic of all time:</p><ul><li><p><em>Bohemian Rhapsody </em>(2018)</p><ul><li><p>$51.1M opening</p></li><li><p>$216.7M domestic total</p></li><li><p><strong>$910.8M worldwide</strong></p></li></ul></li><li><p><em>Michael</em> (2026)</p><ul><li><p><strong>$423.9M worldwide (week 2 WW total)</strong></p></li></ul></li><li><p><em>Elvis </em>(2022)</p><ul><li><p>$32.2M opening</p></li><li><p>$151M domestic total</p></li><li><p><strong>$288.7M worldwide</strong></p></li></ul></li><li><p><em>Straight Outta Compton </em>(2015)</p><ul><li><p>$60.2M opening ($83.4M inflation adjusted)</p></li><li><p>$161.2M domestic total</p></li><li><p><strong>$201.6M worldwide</strong></p></li></ul></li><li><p><em>Walk the Line </em>(2005)</p><ul><li><p>$22.3M opening</p></li><li><p>$119.5M domestic total</p></li><li><p><strong>$186.8M worldwide ($312.2M inflation adjusted)</strong></p></li></ul></li></ul><p>Right now, it&#8217;s projected that <em>Bohemian Rhapsody</em>&#8217;s shocking $694M international total will be stronger than <em>Michael</em>&#8217;s projected international total. </p><p>That would keep <em>Bohemian Rhapsody</em> as the top-earning music biopic of all time, but with <em>Michael</em>&#8217;s massive opening, we&#8217;ll see what happens. Universal is handling international distribution.</p><p><em>Michael</em> had an incredible $13.7K/screen average across a massive 3,955 screens.</p><p>Lionsgate will have no problem recouping.</p><p><strong>$12.1M - </strong><em><strong>The Super Mario Galaxy Movie</strong></em><strong> (Universal)</strong></p><ul><li><p>$402.7M domestic total</p></li><li><p>$894.2M worldwide</p></li><li><p>$110M budget</p></li><li><p>RT: 43%</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=En5QZmL5R1s">Trailer</a></p></li></ul><p>This film took a 41% drop in its fifth weekend. It is now underperforming the first film by over $100M domestically:</p><ul><li><p><em>The Super Mario Bros. Movie</em> (2023)</p><ul><li><p>$146.3M domestic opening (vs. <em>Galaxy&#8217;s </em>$131.7M)</p></li><li><p><strong>$518.1M - week 5 domestic total (vs. </strong><em><strong>Galaxy&#8217;s</strong></em><strong> $402.7M)</strong></p></li><li><p>54.6% week 5 drop (vs. <em>Galaxy&#8217;s</em> 41%)</p></li></ul></li></ul><p>However, <em>The Super Mario Galaxy Movie</em> could still crack $1bn, but not by much. </p><p>That would make it the first billion-dollar release of 2026. And the second-largest video-game-to-film adaptation of all time, if it&#8217;s able to beat out <em>A Minecraft Movie&#8217;</em>s $961.2M worldwide total.</p><p><em>The Super Mario Galaxy Movie<strong> </strong></em>cost $110M to make, and has already become very profitable.</p><p><strong>$8.5M - </strong><em><strong>Project Hail Mary</strong></em><strong> (Amazon MGM Studios)</strong></p><ul><li><p>$318.3M domestic total</p></li><li><p>$638.4M worldwide</p></li><li><p>$200M budget</p></li><li><p>RT: 93%</p></li><li><p>Week 7</p></li><li><p><a href="https://www.youtube.com/watch?v=m08TxIsFTRI">Trailer</a></p></li></ul><p>This film took a small 33% drop in its seventh weekend.</p><p>This is by far Amazon MGM Studios&#8217; highest-grossing film. And the highest-grossing US original film of 2026.</p><p>Most impressively, it has exceeded the 7th week domestic total of <em>Oppenheimer</em>, the only other sci-fi that isn&#8217;t a franchise or a sequel to open above $80M in 10 years:</p><ul><li><p><em>Oppenheimer</em> (2023)</p><ul><li><p>$82.46M domestic opening</p></li><li><p><strong>$308.8M 7th week domestic total (vs. </strong><em><strong>Project Hail Mary</strong></em><strong> $318.3M)</strong></p></li></ul></li></ul><p><em>Project Hail Mary<strong> </strong></em>is based on a book by Andy Weir, who also wrote <em>The Martian,</em> which it has now exceeded domestically and internationally:</p><ul><li><p><em>The Martian</em> (2015)</p><ul><li><p>$54.3M domestic opening</p></li><li><p>$228.4M domestic total</p></li><li><p>$630.6M worldwide</p></li></ul></li></ul><p><em>Project Hail Mary<strong> </strong></em>cost $200M to make, and it has reached theatrical profitability.</p><p><strong>$6.4M - </strong><em><strong>Hokum</strong></em><strong> (Neon)</strong></p><ul><li><p>RT: 86%</p></li><li><p>Premiere: SXSW</p></li><li><p>Week 1</p></li></ul><p>This horror starring Adam Scott sits in the upper middle of Neon&#8217;s horror film openings:</p><ul><li><p><em>Longlegs</em> (2024)</p><ul><li><p><strong>$22.4M opening</strong></p></li><li><p>$125.4M worldwide</p></li></ul></li><li><p><em>The Monkey </em>(2025)</p><ul><li><p><strong>$14.2M opening</strong></p></li><li><p>$68.9M worldwide</p></li></ul></li><li><p><em>Together </em>(2025)</p><ul><li><p><strong>$6.8M opening</strong></p></li><li><p>$32.3M worldwide</p></li></ul></li><li><p><em>Hokum</em></p><ul><li><p><strong>$6.4M opening</strong></p></li></ul></li><li><p><em>Immaculate</em> (2024)</p><ul><li><p><strong>$5.3M opening</strong></p></li><li><p>$35.3M worldwide</p></li></ul></li><li><p><em>Cuckoo </em>(2024)</p><ul><li><p><strong>$3M opening</strong></p></li><li><p>$6.7M worldwide</p></li></ul></li><li><p><em>Exit 8</em> (2026)</p><ul><li><p><strong>$2.8M opening</strong></p></li><li><p>$45.8M worldwide</p></li></ul></li><li><p><em>It Lives Inside </em>(2023)</p><ul><li><p><strong>$2.6M opening</strong></p></li><li><p>$7.4M worldwide</p></li></ul></li><li><p><em>Shelby Oaks</em> (2025)</p><ul><li><p><strong>$2.35M opening</strong></p></li><li><p>$5.5M worldwide</p></li></ul></li></ul><p>However, it is the third-highest RT-rated film on this list, behind <em>Exit 8</em> (93% RT) and Together (90% RT).</p><p>Interestingly, it&#8217;s not the first Neon horror film Scott has appeared in. Previously, he played Captain Petey Shelborn in <em>The Monkey</em>.</p><p>The budget for this film is fairly modest; it is likely that Neon will recoup its costs.</p><p><strong>$3.4M - </strong><em><strong>Animal Farm</strong></em><strong> (Angel Studios)</strong></p><ul><li><p>$35M budget</p></li><li><p>RT: 25%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=g8wLmj9SiKM">Trailer</a></p></li></ul><p>This is a low opening for Angel Studios, 32% below their average.</p><p>And it doesn&#8217;t hold a candle to their previous animated films&#8217; openings:</p><ul><li><p><em>David</em> (2025)</p><ul><li><p><strong>$22M opening</strong></p></li><li><p>$80.4M domestic total</p></li><li><p>$87M worldwide</p></li></ul></li><li><p><em>The King of Kings </em>(2025)</p><ul><li><p><strong>$19.1M opening</strong></p></li><li><p>$60.3M domestic total</p></li><li><p>$83.5M worldwide</p></li></ul></li></ul><p><em>Animal Farm </em>had a stacked voice cast of Seth Rogen, Woody Harrelson, and Steve Buscemi. But where Angel Studios gets its true power is in faith-based or ultra feel-good films. </p><p>This dystopian film from director Andy Serkis is neither.</p><p>It will not recoup.</p><p><strong>$2.2M - </strong><em><strong>Lee Cronin&#8217;s The Mummy</strong></em><strong> (Warner Bros./Blumhouse)</strong></p><ul><li><p>$24.4M domestic total</p></li><li><p>$80M worldwide</p></li><li><p>$22M budget</p></li><li><p>RT: 43%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=XJ0uv-phsDk">Trailer</a></p></li></ul><p>Brendan Fraser and Rachel Weisz are not in this film, as the marketing has made abundantly clear.</p><p>So, although it&#8217;s not fair to judge it against the previous 4 <em>Mummy<strong> </strong></em>films, it&#8217;s worth noting that<strong> </strong><em>Lee Cronin&#8217;s The Mummy</em> took a larger week 3 drop of 59% than all of the previous <em>Mummy</em> films:</p><ul><li><p><em>The Mummy</em> (1999)</p><ul><li><p>$43.4M domestic opening (vs. <em>Lee Cronin</em>&#8217;s $13.5M opening)</p></li><li><p><strong>44.5% week 3 drop (vs. </strong><em><strong>Lee Cronin</strong></em><strong>&#8217;s 59% week 3 drop)</strong></p></li></ul></li><li><p><em>The Mummy Returns</em> (2001)</p><ul><li><p>$68.1M domestic opening (vs. <em>Cronin</em>&#8217;s $13.5M)</p></li><li><p><strong>39.4% week 3 drop (vs. </strong><em><strong>Lee Cronin</strong></em><strong>&#8217;s 59% week 3 drop)</strong></p></li></ul></li><li><p><em>The Mummy: Tomb of the Dragon Emperor</em> (2008) - the one that Fraser disowned</p><ul><li><p>$40.5M domestic opening (vs. <em>Cronin</em>&#8217;s $13.5M)</p></li><li><p><strong>50.2% week 3 drop (vs. </strong><em><strong>Lee Cronin</strong></em><strong>&#8217;s 59% week 3 drop)</strong></p></li></ul></li><li><p><em>The Mummy</em> (2017)</p><ul><li><p>$31.7M domestic opening (vs. <em>Cronin</em>&#8217;s $13.5M)</p></li><li><p><strong>58.2% week 3 drop (vs. </strong><em><strong>Lee Cronin</strong></em><strong>&#8217;s 59% week 3 drop)</strong></p></li></ul></li></ul><p>Warner Bros. horror films are performing worse in 2026 e.g. <em>They Will Kill You</em>&nbsp;($18.9M WW) vs. 2025&#8217;s <em>The Conjuring: Last Rites </em>($499.2M WW), <em>Final Destination: Bloodlines </em>($317.9M WW), and <em>Weapons </em>($270M WW).</p><p>Despite all this, <em>Lee Cronin&#8217;s The Mummy</em> carried a small budget and has already recouped theatrically.</p><p><strong>$2.1M - </strong><em><strong>Deep Water</strong></em><strong> (Magenta Light Studios)</strong></p><ul><li><p>$40M budget</p></li><li><p>RT: 76%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=f0ptq0Lzdh8">Trailer</a></p></li></ul><p>This is the latest film directed by Renny Harlin, whose previous non-sequel horror films have all opened higher:</p><ul><li><p><em>The Strangers: Chapter 1 </em>(2024)</p><ul><li><p><strong>$11.8M opening</strong></p></li><li><p>$35.2M domestic total</p></li><li><p>$48.2M worldwide</p></li></ul></li><li><p><em>The Covenant</em> (2006)</p><ul><li><p><strong>$8.8M opening</strong></p></li><li><p>$23.4M domestic total</p></li><li><p>$37.6M worldwide</p></li></ul></li><li><p><em>Exorcist: The Beginning</em> (2004)</p><ul><li><p><strong>$18M opening</strong></p></li><li><p>$41.8M domestic total</p></li><li><p>$78.1M worldwide</p></li></ul></li><li><p><em>Mindhunters</em> (2004)</p><ul><li><p><strong>$2M opening (would be $3.6M w/ inflation)</strong></p></li><li><p>$4.5M domestic total</p></li><li><p>$21.1M worldwide</p></li></ul></li></ul><p>The good news is that <em>Deep Water</em> is getting great reviews and has a stellar cast of Aaron Eckhart and Ben Kingsley.</p><p>It will not recoup.</p><p><strong>$1M - </strong><em><strong>That Time I Got Reincarnated as a Slime the Movie: Tears of the Azure Sea</strong></em><strong> (Crunchyroll)</strong></p><ul><li><p>$4.6M worldwide</p></li><li><p>RT: 80%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=qnFfPdaZJO4">Trailer</a></p></li></ul><p>Believe it or not, this is the second film in the <em>That Time I Got Reincarnated</em> series, opening lower than:</p><ul><li><p><em>That Time I Got Reincarnated as a Slime the Movie: Scarlet Bond</em> (2022)</p><ul><li><p>$1.6M opening</p></li><li><p>$2.5M domestic total</p></li><li><p>$14.6M worldwide</p></li></ul></li></ul><p>Crunchyroll has had better success domestically and internationally with previous films, like 2025&#8217;s <em>Demon Slayer: Kimetsu no Yaiba &#8211; The Movie: Infinity Castle (</em>$70M opening, <strong>$741.5M WW)</strong> and <em>Chainsaw Man - The Movie: Reze Arc</em> ($18M opening, <strong>$162.5M WW</strong>).</p><p><strong>$908K - </strong><em><strong>The Drama</strong></em><strong> (A24)</strong></p><ul><li><p>$46.9M domestic total</p></li><li><p>$104M worldwide</p></li><li><p>$28M budget</p></li><li><p>RT: 77%</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=6zmKcUa4Xxk">Trailer</a></p></li></ul><p><em>The Drama</em> now exceeds the domestic total of A24&#8217;s previous highest-grossing rom-com, and will surpass the worldwide total by next week:</p><ul><li><p><em>Materialists</em> (2025)</p><ul><li><p><strong>$36.5M domestic total</strong></p></li><li><p>$105.6M worldwide</p></li></ul></li></ul><p>It&#8217;s also slightly edging out Zendaya&#8217;s previous rom-com:</p><ul><li><p><em>Challengers</em> (2024)</p><ul><li><p><strong>$46.5M week 5 domestic total</strong> <strong>vs.</strong> <em><strong>The Drama</strong></em><strong> $46.9M</strong></p></li><li><p>$50.1M domestic total</p></li><li><p>$96.1M worldwide</p></li></ul></li></ul><p>It has also way outperformed Robert Pattinson&#8217;s previous romance film:</p><ul><li><p><em>Die My Love</em> (2025)</p><ul><li><p>$5.5M domestic total</p></li><li><p>$11.9M worldwide</p></li></ul></li></ul><p><em>The Drama</em> has already recouped its budget.</p><p><strong>Here are the lowest-grossing films of the week:</strong></p><p><strong>$1.2K - </strong><em><strong>Kontinental &#8216;25 </strong></em><strong>(1-2 Special)</strong></p><ul><li><p>$41.8K domestic total</p></li><li><p>$106.3K worldwide</p></li><li><p>Premiere: Berlin (winner: Best Screenplay)</p></li><li><p>$169 /screen average</p></li><li><p>Week 6</p></li><li><p><a href="https://www.youtube.com/watch?v=bj_4o4lsZ4k">Trailer</a></p></li></ul><p><strong>$1K - </strong><em><strong>Natchez </strong></em><strong>(Oscilloscope)</strong></p><ul><li><p>$196.1K domestic total</p></li><li><p>Premiere: Tribeca (winner: Best Doc)</p></li><li><p>$510 /screen average</p></li><li><p>Week 26</p></li><li><p><a href="https://www.youtube.com/watch?v=mRGfxjgoa9Y">Trailer</a></p></li></ul><p><strong>$138 - </strong><em><strong>John Lilly and the Earth Coincidence Control Office </strong></em><strong>(Oscilloscope)</strong></p><ul><li><p>$19.8K domestic total</p></li><li><p>Co-Dir: Michael Almereyda (<em>Tesla</em>)</p></li><li><p>Narrator: Chlo&#235; Sevigny</p></li><li><p>$69 /screen average</p></li><li><p>Week 6</p></li><li><p><a href="https://www.youtube.com/watch?v=8UV4ifEOGHI">Trailer</a></p></li></ul><p>There were a couple of limited-release indie films that opened this weekend.</p><p><strong>36 Cinema Distribution&#8217;s</strong><em><strong> One Spoon of Chocolate</strong></em> earned $574K in its opening weekend. This had an ok per-screen average of $903/screen across 1,030 theaters. The film is directed and written by RZA and is presented by Quentin Tarantino.</p><p><strong>Music Box Films&#8217;</strong> <em><strong>The Last One For The Road </strong></em>earned $7.5K in its opening weekend. This had a strong per-screen average of $3.8K/screen across 2 theaters. The film premiered at Cannes Un Certain Regard and played TIFF, and NYFF.</p><p><strong>Notably, A24&#8217;s </strong><em><strong>Mother Mary</strong></em><strong>, starring Anne Hathaway, dropped 82%</strong> in its third weekend of release. It&#8217;s interesting timing for A24, as perhaps they felt they could coast off of <em>The Devil Wears Prada 2</em>&#8217;s marketing. Instead, this has backfired with a big drop.</p>]]></content:encoded></item><item><title><![CDATA[Lionsgate: King of Pop]]></title><description><![CDATA[Box Office Trends 4/26]]></description><link>https://theindustry.co/p/lionsgate-king-of-pop</link><guid isPermaLink="false">https://theindustry.co/p/lionsgate-king-of-pop</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 26 Apr 2026 17:29:52 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/ad604ecf-d74d-4dc9-b69f-94444836dfd0_1000x1481.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today&#8217;s Box Office Breakdown</strong>, we analyze six new releases:</p><ul><li><p>Lionsgate&#8217;s <em><strong>Michael</strong></em></p></li><li><p>IFC&#8217;s <em><strong>Over Your Dead Body</strong></em></p></li><li><p>Sony Pictures Classics&#8217; <em><strong>I Swear</strong></em></p></li><li><p>Vertical&#8217;s <em><strong>Desert Warrior</strong></em></p></li><li><p>Roadside Attractions&#8217; <em><strong>Fuze</strong></em></p></li><li><p>Greenwich Entertainment&#8217;s<strong> </strong><em><strong>Omaha</strong></em></p></li></ul><p>Plus, a full breakdown of the top ten at the box office this weekend.</p><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!aRdj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c47a6c-0010-42f1-b4f6-32db41c9c53a_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!aRdj!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c47a6c-0010-42f1-b4f6-32db41c9c53a_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!aRdj!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c47a6c-0010-42f1-b4f6-32db41c9c53a_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!aRdj!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c47a6c-0010-42f1-b4f6-32db41c9c53a_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!aRdj!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c47a6c-0010-42f1-b4f6-32db41c9c53a_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!aRdj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c47a6c-0010-42f1-b4f6-32db41c9c53a_1672x941.png" width="1456" height="819" 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Lionsgate&#8217;s </strong><em><strong>Michael </strong></em><strong>took #1 at the box office with $97M domestic. </strong>Internationally, it made $120M this weekend, bringing its worldwide total to $217M.</p><p>This is the top-opening biopic of all time, not including inflation:</p><ul><li><p><em>American Sniper </em>(2015)</p><ul><li><p><strong>$89.3M opening ($126.2M inflation adjusted)</strong></p></li><li><p>$350.1M domestic total</p></li><li><p>$547.6M worldwide</p></li></ul></li><li><p><em>The Passion of the Christ </em>(2005)</p><ul><li><p><strong>$83.8M opening ($144.3M inflation adjusted)</strong></p></li><li><p>$370.8M domestic total</p></li><li><p>$610.1M worldwide</p></li></ul></li><li><p><em>Oppenheimer </em>(2023)</p><ul><li><p><strong>$82.5M opening</strong></p></li><li><p>$330.1M domestic total</p></li><li><p>$975.8M worldwide</p></li></ul></li></ul><p>Even including inflation, <em>Michael</em> is the top opening music biopic of all time. Well surpassing the previous top four earners:</p><ul><li><p><em>Bohemian Rhapsody </em>(2018)</p><ul><li><p><strong>$51.1M opening</strong></p></li><li><p>$216.7M domestic total</p></li><li><p>$910.8M worldwide</p></li></ul></li><li><p><em>Elvis </em>(2022)</p><ul><li><p><strong>$32.2M opening</strong></p></li><li><p>$151M domestic total</p></li><li><p>$288.7M worldwide</p></li></ul></li><li><p><em>Straight Outta Compton </em>(2015)</p><ul><li><p><strong>$60.2M opening ($83.4M inflation adjusted)</strong></p></li><li><p>$161.2M domestic total</p></li><li><p>$201.6M worldwide</p></li></ul></li><li><p><em>Walk the Line </em>(2005)</p><ul><li><p><strong>$22.3M opening</strong></p></li><li><p>$119.5M domestic total</p></li><li><p>$186.8M worldwide ($312.2M inflation adjusted)</p></li></ul></li></ul><p>Right now, it&#8217;s projected that <em>Bohemian Rhapsody</em>&#8217;s shocking $694M international total will be stronger than <em>Michael</em>&#8217;s projected international totals. </p><p>That would keep <em>Bohemian Rhapsody</em> as the top-earning music biopic of all time, but with Michael&#8217;s massive opening, we&#8217;ll see what happens. Universal is handling international distribution.</p><p><em>Michael<strong> </strong></em>cost $200M to make, including $50M in reshoots, as the third act had to be re-shot due to legal issues. The Jackson estate covered this additional $50M cost. As a plus, some of the footage can be used if there&#8217;s a second film, which is now very likely to be greenlit. </p><p>Some of the additional reshoot money went to the producer Graham King (total salary: $16M), and the director, Antoine Fuqua ($25M).</p><p><em>Michael</em> had an incredible $24.5K/screen average across a massive 3955 screens.</p><p>Lionsgate will have no problem recouping.</p><p>Here is the <a href="https://www.youtube.com/watch?v=k-YAcjaLuSI">trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the rest of the top 10:</strong></p><p><strong>$21M - </strong><em><strong>The Super Mario Galaxy Movie</strong></em><strong> (Universal)</strong></p><ul><li><p>$386.5M domestic total</p></li><li><p>$831.5M worldwide</p></li><li><p>$110M budget</p></li><li><p>RT: 43%</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=En5QZmL5R1s">Trailer</a></p></li></ul><p>This film took a 42% drop in its fourth weekend. It is underperforming the first film:</p><ul><li><p><em>The Super Mario Bros. Movie</em> (2023)</p><ul><li><p>$146.3M domestic opening (vs. <em>Galaxy&#8217;s </em>$131.7M)</p></li><li><p><strong>$490.5M - week 4 domestic total (vs. </strong><em><strong>Galaxy&#8217;s</strong></em><strong> $386.5M)</strong></p></li><li><p>32% week 4 drop (vs. <em>Galaxy&#8217;s</em> 42%)</p></li></ul></li></ul><p>However, <em>The Super Mario Galaxy Movie</em> should still crack $1bn, but not by much. </p><p>That would make it the first billion-dollar release of 2026. And the second-largest video-game-to-film adaptation of all time, if it&#8217;s able to beat out <em>A Minecraft Movie&#8217;</em>s $961.2M worldwide total.</p><p><em>The Super Mario Galaxy Movie<strong> </strong></em>cost $110M to make, and has already become very profitable.</p><p><strong>$13.2M - </strong><em><strong>Project Hail Mary</strong></em><strong> (Amazon MGM Studios)</strong></p><ul><li><p>$305.4M domestic total</p></li><li><p>$613.4M worldwide</p></li><li><p>$200M budget</p></li><li><p>RT: 93%</p></li><li><p>Week 6</p></li><li><p><a href="https://www.youtube.com/watch?v=m08TxIsFTRI">Trailer</a></p></li></ul><p>This film took a small 36% drop in its sixth weekend.</p><p>This is by far Amazon MGM Studios&#8217; highest-grossing film. And the highest-grossing US original film of 2026.</p><p>Most impressively, it has exceeded the 6th week domestic total of <em>Oppenheimer</em>, the only other sci-fi that isn&#8217;t a franchise or a sequel to open above $80M in 10 years:</p><ul><li><p><em>Oppenheimer</em> (2023)</p><ul><li><p>$82.46M domestic opening</p></li><li><p>-23.4% 5th week ($8.2M)</p></li><li><p><strong>$299.2M 6th week domestic total (vs. </strong><em><strong>Project Hail Mary</strong></em><strong> $305.4M)</strong></p></li></ul></li></ul><p><em>Project Hail Mary<strong> </strong></em>is based on a book by Andy Weir, who also wrote <em>The Martian,</em> which, it has now exceeded domestically, and should pass it internationally by next week:</p><ul><li><p><em>The Martian</em> (2015)</p><ul><li><p>$54.3M domestic opening</p></li><li><p>$228.4M domestic total</p></li><li><p>$630.6M worldwide</p></li></ul></li></ul><p><em>Project Hail Mary<strong> </strong></em>cost $200M to make, and it has reached theatrical profitability.</p><p><strong>$5.6M - </strong><em><strong>Lee Cronin&#8217;s The Mummy</strong></em><strong> (Warner Bros./Blumhouse)</strong></p><ul><li><p>$23.45M domestic total</p></li><li><p>$65.5M worldwide</p></li><li><p>$22M budget</p></li><li><p>RT: 43%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=XJ0uv-phsDk">Trailer</a></p></li></ul><p>Brendan Fraser and Rachel Weisz are not in this film, as the marketing has made abundantly clear.</p><p>So, although it&#8217;s not fair to judge it against the previous 4 <em>Mummy<strong> </strong></em>films, it&#8217;s worth noting that <strong> </strong><em>Lee Cronin&#8217;s The Mummy</em> took a larger week 2 drop of 58% than almost all of the previous <em>Mummy</em> films:</p><ul><li><p><em>The Mummy</em> (1999)</p><ul><li><p>$43.4M domestic opening (vs. <em>Lee Cronin</em>&#8217;s $13.5M opening)</p></li><li><p><strong>43% week 2 drop (vs. </strong><em><strong>Lee Cronin</strong></em><strong>&#8217;s 58% week 2 drop)</strong></p></li></ul></li><li><p><em>The Mummy Returns</em> (2001)</p><ul><li><p>$68.1M domestic opening (vs. <em>Cronin</em>&#8217;s $13.5M)</p></li><li><p><strong>50.5% week 2 drop (vs.</strong><em><strong> Cronin</strong></em><strong>&#8217;s &#8595;58% week 2)</strong></p></li></ul></li><li><p><em>The Mummy: Tomb of the Dragon Emperor</em> (2008) - the one that Fraser disowned</p><ul><li><p>$40.5M domestic opening (vs. <em>Cronin</em>&#8217;s $13.5M)</p></li><li><p><strong>59.2% week 2 drop (vs.</strong><em><strong> Cronin</strong></em><strong>&#8217;s &#8595;58% week 2)</strong></p></li></ul></li><li><p><em>The Mummy</em> (2017)</p><ul><li><p>$31.7M domestic opening (vs. <em>Cronin</em>&#8217;s $13.5M)</p></li><li><p><strong>54.2% week 2 drop (vs.</strong><em><strong> Cronin</strong></em><strong>&#8217;s &#8595;58% week 2)</strong></p></li></ul></li></ul><p>Warner Bros. horror films are performing worse in 2026 e.g. <em>They Will Kill You</em>&nbsp;($18.9M WW) vs. 2025&#8217;s <em>The Conjuring: Last Rites </em>($499.2M WW), <em>Final Destination: Bloodlines </em>($317.9M WW), and <em>Weapons </em>($270M WW).</p><p>Despite all this, <em>Lee Cronin&#8217;s The Mummy</em> carried a small budget and has already recouped theatrically.</p><p><strong>$2.6M - </strong><em><strong>The Drama</strong></em><strong> (A24)</strong></p><ul><li><p>$44.8M domestic total</p></li><li><p>$101.8M worldwide</p></li><li><p>$28M budget</p></li><li><p>RT: 77%</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=6zmKcUa4Xxk">Trailer</a></p></li></ul><p><em>The Drama</em> continues to perform incredibly well in its fourth week, dropping 46%. </p><p>It has now exceeded the domestic total of A24&#8217;s previous highest-grossing rom-com, and will surpass the worldwide total by next week:</p><ul><li><p><em>Materialists</em> (2025)</p><ul><li><p><strong>$36.5M domestic total</strong></p></li><li><p>$105.6M worldwide</p></li></ul></li></ul><p>It&#8217;s also slightly outperforming Zendaya&#8217;s previous rom-com:</p><ul><li><p><em>Challengers</em> (2024)</p><ul><li><p><strong>$43.4M week 4 domestic total</strong> <strong>vs.</strong> (<em><strong>The Drama</strong></em><strong> $44.8M)</strong></p></li><li><p>$50.1M domestic total</p></li><li><p>$96.1M worldwide</p></li></ul></li></ul><p>It has also way outperformed Robert Pattinson&#8217;s previous romance film:</p><ul><li><p><em>Die My Love</em> (2025)</p><ul><li><p>$5.5M domestic total</p></li><li><p>$11.9M worldwide</p></li></ul></li></ul><p><em>The Drama</em> has already recouped its budget.</p><p><strong>$1.9M - </strong><em><strong>Hoppers</strong></em><strong> (Pixar)</strong></p><ul><li><p>$164.2M domestic total</p></li><li><p>$370.6M worldwide</p></li><li><p>$150M budget</p></li><li><p>RT: 93%</p></li><li><p>Week 8</p></li><li><p><a href="https://www.youtube.com/watch?v=PypDSyIRRSs">Trailer</a></p></li></ul><p>This is Pixar&#8217;s best opening for an original film in nearly a decade. And it has exceeded the domestic totals of the last three original films:</p><ul><li><p><em>Elio</em> (2025)</p><ul><li><p>$73M domestic total</p></li><li><p>$154.3M WW total</p></li></ul></li><li><p><em>Elemental</em> (2023)</p><ul><li><p>$154.4M domestic total</p></li><li><p>$496.4M WW total</p></li></ul></li><li><p><em>Onward</em> (2020)</p><ul><li><p>$61.6M domestic total</p></li><li><p>$141.9M WW total</p></li></ul></li></ul><p>It is trailing:</p><p><em>Coco</em> (2017)</p><ul><li><p><strong>$196.9M - week 7 domestic total</strong></p></li><li><p>$210.5M domestic total</p></li><li><p>$814.6M WW</p></li></ul><p><em>Hoppers</em>&#8217; budget is $150M, and it has already recouped theatrically. Another benefit of Pixar films staying in theaters for a long time.</p><p><strong>$1.5M - </strong><em><strong>You, Me &amp; Tuscany</strong></em><strong> (Universal)</strong></p><ul><li><p>$17.6M domestic total</p></li><li><p>$20.5M worldwide</p></li><li><p>$18M budget</p></li><li><p>RT: 93%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=09kuFgvohIU">Trailer</a></p></li></ul><p>This had the largest drop of any film in the top ten this weekend with 62% week 3 drop.</p><p>The cast is sensational: Halle Bailey (<em>The Little Mermaid</em>) and Reg&#233;-Jean Page (<em>Bridgerton</em>). The issue is that neither has led a non-kids film, so the numbers here aren&#8217;t huge.</p><p>Of course, Bailey shot to fame when Disney&#8217;s <em>The Little Mermaid</em> (2023) hit big:</p><ul><li><p>$95.6M opening</p></li><li><p>$298.2M domestic total</p></li><li><p>$569.6M worldwide</p></li></ul><p>Because <em>You, Me &amp; Tuscany</em> is not expected to do much business internationally, it may not recoup in theaters.</p><p><strong>$1.5M - </strong><em><strong>Over Your Dead Body</strong></em> <strong>(IFC)</strong></p><ul><li><p>$1.4M budget</p></li><li><p>RT: 70%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=pGxKTIegUZ4">Trailer</a></p></li></ul><p>This is a fun, bloody film about married couple Samara Weaving and Jason Segel going on vacation to a secluded cabin for one purpose: to kill the other one.</p><p>This is the second film to release in a month in which Weaving spends the majority covered in blood. Her previous opened much higher:</p><ul><li><p>Searchlight&#8217;s <em>Ready or Not 2: Here I Come</em> (2026)</p><ul><li><p>$9.1M opening</p></li><li><p>$22.8M domestic total</p></li><li><p>$38.4M worldwide</p></li></ul></li></ul><p>The difference with <em>Over Your Dead Body</em> is that the distributor IFC doesn&#8217;t have the marketing power of Searchlight. Thus the per screen average of <em>Over Your Dead Body </em>is $965/screen. Pretty average for one of IFC&#8217;s openings.</p><p>Interestingly, <em>Ready or Not 2</em>, dropped 81% in its 6th week. The highest drop of any film this weekend.</p><p><strong>$1.25M - </strong><em><strong>Mother Mary</strong></em> <strong>(A24)</strong></p><ul><li><p>$1.5M domestic total</p></li><li><p>$15-20M budget</p></li><li><p>RT: 67%</p></li><li><p>Week 2 (1st week opening wide)</p></li><li><p><a href="https://www.youtube.com/watch?v=ATGaqU6Srcc">Trailer</a></p></li></ul><p>This is a massive miss for A24 and Anne Hathaway. </p><p>It&#8217;s another example of A24 casting a massive A-lister in a film that doesn&#8217;t quite connect with larger audiences. The other being the slightly more resonant <em>The Smashing Machine</em> in which The Rock starred. That took $21.1M worldwide, and a $5.8M opening. </p><p>The difference is that A24 opened <em>The Smashing Machine</em> on 3,345 theaters, for a $1.7K/screen average.</p><p>Last week <em>Mother</em> <em>Mary</em> had a massive, weekend-best per-screen average of $33.6K/screen across 5 theaters. This weekend it is doing much worse on 1,103 screens with a disappointing $1.1K/screen average.</p><p>The film is directed by David Lowery (<em>A Ghost Story</em>).</p><p><strong>$1.1M - </strong><em><strong>Fuze</strong></em><strong> (Roadside Attractions)</strong></p><ul><li><p>$2.2M worldwide</p></li><li><p>RT: 76%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=vh9FR7R9QCo">Trailer</a></p></li></ul><p>This is a lower opening than expected for an action film starring Aaron Taylor-Johnson, Theo James and Sam Worthington. </p><p>It is directed by David Mackenzie, whose last film <em>Relay</em> (2024) also was heavy on suspense and co-starred Sam Worthington. That fared slightly better:</p><ul><li><p><em>Relay</em> (2024)</p><ul><li><p>$1.9M opening</p></li><li><p>$3.2M domestic total</p></li><li><p>$4.6M worldwide</p></li></ul></li></ul><p>Right now this is an estimate for <em>Fuze</em>, based on Friday&#8217;s $566K total and a low $486/screen average. So we&#8217;ll see where it lands.</p><p><strong>Here are the lowest-grossing films of the week:</strong></p><p><strong>$4.3K - </strong><em><strong>Natchez </strong></em><strong>(Oscilloscope)</strong></p><ul><li><p>$195.2K domestic total</p></li><li><p>Premiere: Tribeca (winner: Best Doc)</p></li><li><p>$1.5K /screen average</p></li><li><p>Week 25</p></li><li><p><a href="https://www.youtube.com/watch?v=mRGfxjgoa9Y">Trailer</a></p></li></ul><p><strong>$2.2K - </strong><em><strong>Kontinental &#8216;25 </strong></em><strong>(1-2 Special)</strong></p><ul><li><p>$38.1K domestic total</p></li><li><p>$102.6K worldwide</p></li><li><p>Premiere: Berlin (winner: Best Screenplay)</p></li><li><p>$221 /screen average</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=bj_4o4lsZ4k">Trailer</a></p></li></ul><p><strong>$1K - </strong><em><strong>John Lilly and the Earth Coincidence Control Office </strong></em><strong>(Oscilloscope)</strong></p><ul><li><p>$19.5K domestic total</p></li><li><p>Co-Dir: Michael Almereyda (<em>Tesla</em>)</p></li><li><p>Narrator: Chlo&#235; Sevigny</p></li><li><p>$256 /screen average</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=8UV4ifEOGHI">Trailer</a></p></li></ul><p>There was a flurry of limited-release indie films that opened this weekend.</p><p><strong>Sony Pictures Classics&#8217; </strong><em><strong>I Swear</strong></em><strong> </strong>earned $640K in its opening weekend. This had an OK per-screen average of $992/screen across 645 theaters. The film is directed by Kirk Jones (<em>Waking Ned Devine</em>, <em>Nanny</em> <em>McPhee</em>) and won a BAFTA for Best Actor.</p><p><strong>Vertical&#8217;s </strong><em><strong>Desert Warrior </strong></em>earned $472.1K in its opening weekend. This had a low, per-screen average of $467/screen across 1010 theaters. The film stars Anthony Mackie and Ben Kingsley.</p><p><strong>Greenwich Entertainment&#8217;s</strong> <em><strong>Omaha</strong></em><strong> </strong>earned $13.5K in its opening weekend. This had the second highest per-screen average of the weekend with $13.5K/screen across 1 theater. The film premiered at Sundance.</p>]]></content:encoded></item><item><title><![CDATA[Universal’s Galaxy, Warner Bros.' Mummy]]></title><description><![CDATA[Box Office Trends 4/19]]></description><link>https://theindustry.co/p/universals-galaxy-warner-bros-mummy</link><guid isPermaLink="false">https://theindustry.co/p/universals-galaxy-warner-bros-mummy</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 19 Apr 2026 17:35:25 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/8b4f5ebe-fe91-49b2-b8e9-0efa603ea917_1000x1583.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today&#8217;s Box Office Breakdown</strong>, we analyze ten new releases:</p><ul><li><p>Warner Bros.&#8217; <em><strong>The Mummy</strong></em></p></li><li><p>Magnolia&#8217;s <em><strong>Normal</strong></em></p></li><li><p>Focus Features&#8217; <em><strong>Lorne</strong></em></p></li><li><p>A24&#8217;s <em><strong>Mother Mary</strong></em></p></li><li><p>Magenta Light Studios&#8217; <em><strong>Fireflies at El Mozote</strong></em></p></li><li><p>1-2 Special&#8217;s <em><strong>Erupcja</strong></em></p></li><li><p>Oscilloscope&#8217;s<strong> </strong><em><strong>Mad Bills to Pay (or Destiny, dile que no soy malo)</strong></em></p></li><li><p>The Forge&#8217;s <em><strong>Everyone is Lying to You for Money</strong></em></p></li><li><p>Janus Films&#8217; <em><strong>Blue Heron</strong></em></p></li><li><p>Dark Sky Films&#8217; <em><strong>M&#257;rama</strong></em></p></li></ul><p>Plus, a full breakdown of the top ten at the box office this weekend.</p><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Universal&#8217;s </strong><em><strong>The Super Mario Galaxy Movie </strong></em><strong>took #1 at the box office for the third weekend in a row with $35M domestic. </strong>This brings its domestic total to $355.2M. Internationally, it made $48M this weekend, bringing its worldwide total to $747.5M.</p><p>This film took a 49% drop in its third weekend. It is underperforming the first film:</p><ul><li><p><em>The Super Mario Bros. Movie</em> (2023)</p><ul><li><p>$146.3M domestic opening (vs. <em>Galaxy&#8217;s </em>$131.7M)</p></li><li><p><strong>$436M - week 3 domestic total (vs. </strong><em><strong>Galaxy&#8217;s</strong></em><strong> $355M)</strong></p></li><li><p>35% week 3 drop (vs. <em>Galaxy&#8217;s</em> 49%)</p></li></ul></li></ul><p>However, <em>The Super Mario Galaxy Movie</em> should still crack $1bn, but not by much. </p><p>That would make it the first billion-dollar release of 2026. And the second-largest video-game-to-film adaptation of all time, if it&#8217;s able to beat out <em>A Minecraft Movie&#8217;</em>s $961.2M worldwide total.</p><p><em>The Super Mario Galaxy Movie<strong> </strong></em>cost $110M to make, and has already become very profitable.</p><p>The film had a strong per-screen average of $8.4K/screen across 4170 theaters.</p><p>Here is the <a href="https://www.youtube.com/watch?v=En5QZmL5R1s">trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the rest of the top 10:</strong></p><p><strong>$20.5M - </strong><em><strong>Project Hail Mary</strong></em><strong> (Amazon MGM Studios)</strong></p><ul><li><p>$285.1M domestic total</p></li><li><p>$573.1M worldwide</p></li><li><p>$200M budget</p></li><li><p>RT: 93%</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=m08TxIsFTRI">Trailer</a></p></li></ul><p>This film took a tiny 24% drop in its fifth weekend. Much less than Ryan Gosling&#8217;s 2nd and 3rd highest opening films:</p><ul><li><p><em>Blade Runner 2049</em> (2018)</p><ul><li><p>$32.7M domestic opening</p></li><li><p><strong>-43.6% week 5 drop ($2.3M)</strong></p></li></ul></li><li><p><em>The Fall Guy </em>(2024)</p><ul><li><p>$27.7M domestic opening</p></li><li><p><strong>-29.8% week 5 drop ($4.2M)</strong></p></li></ul></li><li><p>*Even<em> Barbie</em>, for which he is the co-star, dropped 37.8% in it<em>s </em>fifth weekend.</p></li></ul><p>This is now Amazon MGM Studios&#8217; highest-grossing film. And the highest-grossing US original film of 2026.</p><p>Most impressively, it has tied the 5th week domestic total of <em>Oppenheimer</em>, the only other film that isn&#8217;t a franchise or a sequel to open above $80M in 10 years:</p><ul><li><p><em>Oppenheimer</em> (2023)</p><ul><li><p>$82.46M domestic opening</p></li><li><p>-43% 5th week ($10.7M)</p></li><li><p><strong>$285.3M 5th week domestic total</strong></p></li></ul></li></ul><p><em>Project Hail Mary<strong> </strong></em>is based on a book by Andy Weir, who also wrote <em>The Martian,</em> which, it has now exceeded domestically:</p><ul><li><p><em>The Martian</em> (2015)</p><ul><li><p>$54.3M domestic opening</p></li><li><p>$228.4M domestic total</p></li><li><p>$630.6M worldwide</p></li></ul></li></ul><p><em>Project Hail Mary<strong> </strong></em>cost $200M to make, and it has reached theatrical profitability.</p><p><strong>$13.5M - </strong><em><strong>Lee Cronin&#8217;s The Mummy</strong></em><strong> (Warner Bros./Blumhouse)</strong></p><ul><li><p>$30M worldwide</p></li><li><p>$22M budget</p></li><li><p>RT: 43%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=XJ0uv-phsDk">Trailer</a></p></li></ul><p>Brendan Fraser and Rachel Weisz are not in this film, as has been made abundantly clear by the marketing. </p><p>So, although it&#8217;s not fair to judge it against the previous 4 <em>Mummy<strong> </strong></em>films, it&#8217;s worth taking a look to see that it is underperforming by a big margin:</p><ul><li><p><em>The Mummy</em> (1999)</p><ul><li><p>$43.4M domestic opening</p></li></ul></li><li><p><em>The Mummy Returns</em> (2001)</p><ul><li><p>$68.1M domestic opening</p></li></ul></li><li><p><em>The Mummy: Tomb of the Dragon Emperor</em> (2008)</p><ul><li><p>$40.5M domestic opening</p></li></ul></li><li><p><em>The Mummy</em> (2017)</p><ul><li><p>$31.7M domestic opening</p></li></ul></li></ul><p>It also continues the trend of Warner Bros. horror films opening lower in 2026, including&nbsp;<em>They Will Kill You</em>&nbsp;(2026), which opened at&nbsp;$5M.</p><p>Vs. WB&#8217;s 2025:</p><ul><li><p><em>The Conjuring: Last Rites </em>(2025)</p><ul><li><p>$84M opening weekend</p></li></ul></li><li><p><em>Final Destination: Bloodlines </em>(2025)</p><ul><li><p>$51.6M opening weekend</p></li></ul></li><li><p><em>Weapons </em>(2025)</p><ul><li><p>$43.5M opening weekend</p></li></ul></li></ul><p>Despite all this, <em>Lee Cronin&#8217;s The Mummy</em> should still break even theatrically.</p><p><strong>$4.8M - </strong><em><strong>The Drama</strong></em><strong> (A24)</strong></p><ul><li><p>$39.7M domestic total</p></li><li><p>$81.8M worldwide</p></li><li><p>$28M budget</p></li><li><p>RT: 77%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=6zmKcUa4Xxk">Trailer</a></p></li></ul><p><em>The Drama</em> continues to perform incredibly well in its third week, dropping 44%. </p><p>It has now exceeded the domestic total of A24&#8217;s previous highest-grossing rom-com:</p><ul><li><p><em>Materialists</em> (2025)</p><ul><li><p><strong>$36.5M domestic total</strong></p></li><li><p>$105.6M worldwide</p></li></ul></li></ul><p>It&#8217;s also slightly outperforming Zendaya&#8217;s previous rom-com:</p><ul><li><p><em>Challengers</em> (2024)</p><ul><li><p><strong>$37.8M week 3 domestic total</strong> </p></li><li><p>$50.1M domestic total</p></li><li><p>$96.1M worldwide</p></li></ul></li></ul><p>It has also way outperformed Robert Pattinson&#8217;s previous romance film:</p><ul><li><p><em>Die My Love</em> (2025)</p><ul><li><p>$5.5M domestic total</p></li><li><p>$11.9M worldwide</p></li></ul></li></ul><p><em>The Drama</em> has already recouped its budget.</p><p><strong>$3.8M - </strong><em><strong>You, Me &amp; Tuscany</strong></em><strong> (Universal)</strong></p><ul><li><p>$14.4M domestic total</p></li><li><p>$15.4M worldwide</p></li><li><p>$18M budget</p></li><li><p>RT: 93%</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=09kuFgvohIU">Trailer</a></p></li></ul><p>This had a large 51% 2nd-weekend drop.</p><p>The cast is sensational: Halle Bailey (<em>The Little Mermaid</em>) and Reg&#233;-Jean Page (<em>Bridgerton</em>). The issue is that neither has led an adult film, so the numbers here aren&#8217;t huge.</p><p>Of course, Bailey shot to fame when Disney&#8217;s <em>The Little Mermaid</em> (2023) hit big:</p><ul><li><p>$95.6M opening</p></li><li><p>$298.2M domestic total</p></li><li><p>$569.6M worldwide</p></li></ul><p>Because <em>You, Me &amp; Tuscany</em> is not expected to do much business internationally, it may not recoup in theaters.</p><p><strong>$2.9M - </strong><em><strong>Hoppers</strong></em><strong> (Pixar)</strong></p><ul><li><p>$161.2M domestic total</p></li><li><p>$359M worldwide</p></li><li><p>$150M budget</p></li><li><p>RT: 93%</p></li><li><p>Week 7</p></li><li><p><a href="https://www.youtube.com/watch?v=PypDSyIRRSs">Trailer</a></p></li></ul><p>This is Pixar&#8217;s best opening for an original film in nearly a decade. And it has exceeded the domestic totals of the last three original films:</p><ul><li><p><em>Elio</em> (2025)</p><ul><li><p>$73M domestic total</p></li><li><p>$154.3M WW total</p></li></ul></li><li><p><em>Elemental</em> (2023)</p><ul><li><p>$154.4M domestic total</p></li><li><p>$496.4M WW total</p></li></ul></li><li><p><em>Onward</em> (2020)</p><ul><li><p>$61.6M domestic total</p></li><li><p>$141.9M WW total</p></li></ul></li></ul><p>It is trailing:</p><p><em>Coco</em> (2017)</p><ul><li><p><strong>$191.9M - week 7 domestic total</strong></p></li><li><p>$210.5M domestic total</p></li><li><p>$814.6M WW</p></li></ul><p><em>Hoppers</em>&#8217; budget is $150M, and it should have no problem recouping, as Pixar films tend to stay in theaters for a long time.</p><p><strong>$2.65M - </strong><em><strong>Normal</strong></em><strong> (Magnolia)</strong></p><ul><li><p>&lt;$20M budget</p></li><li><p>RT: 77%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=5OndK0w1lYY">Trailer</a></p></li></ul><p>This continues the trend of pure-action Bob Odenkirk films with single-word titles, starting with &#8220;N:&#8221;</p><ul><li><p><em>Nobody </em>(2021)</p><ul><li><p>$6.8M opening</p></li><li><p>$27.6M domestic total</p></li><li><p>$57.5M worldwide</p></li></ul></li><li><p><em>Nobody 2 </em>(2025)</p><ul><li><p>$9.3M opening</p></li><li><p>$21.6M domestic total</p></li><li><p>$43.3M worldwide</p></li></ul></li></ul><p><em>Normal </em>was supposed to be a massive opening for Magnolia across 2060 screens, but the per-screen average is very middling at $1.3K/theater.</p><p>This doesn&#8217;t look like it&#8217;s going to come close to recouping, but we&#8217;ll need to see how it does internationally.</p><p><strong>$669K - </strong><em><strong>The Exit 8</strong></em> <strong>(Neon)</strong></p><ul><li><p>$2.8M domestic total</p></li><li><p>$42M worldwide</p></li><li><p>$1.4M budget</p></li><li><p>RT: 92%</p></li><li><p>Week 2 (domestic)</p></li><li><p><a href="https://www.youtube.com/watch?v=DlRQ1oatOt8">Trailer</a></p></li></ul><p>While this film has hit very big internationally, it&#8217;s not connecting as well domestically for Neon. In fact, when it opened last week at $1.4M, it was their worst horror opening in some time:</p><ul><li><p><em>Longlegs</em> (2024)</p><ul><li><p><strong>$22.4M opening</strong></p></li><li><p>$125.4M worldwide</p></li></ul></li><li><p><em>The Monkey </em>(2025)</p><ul><li><p><strong>$14.2M opening</strong></p></li><li><p>$68.9M worldwide</p></li></ul></li><li><p><em>Together </em>(2025)</p><ul><li><p><strong>$6.8M opening</strong></p></li><li><p>$32.3M worldwide</p></li></ul></li><li><p><em>Immaculate</em> (2024)</p><ul><li><p><strong>$5.3M opening</strong></p></li><li><p>$35.3M worldwide</p></li></ul></li><li><p><em>Cuckoo </em>(2024)</p><ul><li><p><strong>$3M opening</strong></p></li><li><p>$6.7M worldwide</p></li></ul></li><li><p><em>It Lives Inside </em>(2023)</p><ul><li><p><strong>$2.6M opening</strong></p></li><li><p>$7.4M worldwide</p></li></ul></li><li><p><em>Shelby Oaks</em> (2025)</p><ul><li><p><strong>$2.35M opening</strong></p></li><li><p>$5.5M worldwide</p></li></ul></li></ul><p>Luckily, with great international biz, it has already recouped.</p><p><strong>$596K - </strong><em><strong>The Christophers</strong></em> <strong>(Neon)</strong></p><ul><li><p>$702K domestic total</p></li><li><p>RT: 97%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=m2d1x7VuDmo">Trailer</a></p></li></ul><p>The film stars Ian McKellen and Michaela Coel, and right now, Neon is doing a slow rollout into theaters.</p><p>Last week it made a wild $20.2K/screen across 4 theaters ($80.7K total). This week, on only 364 screens, it did a decent $1.6K/theater. </p><p>We&#8217;ll see where it lands as they keep expanding.</p><p><strong>$450K - </strong><em><strong>Reminders of Him</strong></em><strong> (Universal)</strong></p><ul><li><p>$48.2M domestic total</p></li><li><p>$85M worldwide</p></li><li><p>$25M budget</p></li><li><p>RT: 56%</p></li><li><p>Week 6</p></li><li><p><a href="https://www.youtube.com/watch?v=i36Zw32GfRQ">Trailer</a></p></li></ul><p>This is the third film based on a Colleen Hoover book to release in theaters. And it&#8217;s looking like it may finish behind the previous two releases:</p><ul><li><p><em>It Ends With Us</em></p><ul><li><p>$148.5M domestic total</p></li><li><p>$351.4M worldwide</p></li></ul></li><li><p><em>Regretting You</em></p><ul><li><p>$41.6M domestic total</p></li><li><p>$90.5M worldwide</p></li></ul></li></ul><p>Hoover&#8217;s novels are amassing cultural gravity. And they&#8217;re being made for relatively modest amounts and have all been profitable theatrically.</p><p>The next one up is Amazon MGM&#8217;s <em>Verity</em>,<em>&nbsp;</em>and it will be huge.</p><p><strong>Here are the lowest-grossing films of the week:</strong></p><p><strong>$3.7K - </strong><em><strong>Marc by Sofia </strong></em><strong>(A24)</strong></p><ul><li><p>$302.3K domestic total</p></li><li><p>Premiere: Venice (out of competition)</p></li><li><p>$466 /screen average</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=Ae8qAH0CZv4">Trailer</a></p></li></ul><p><strong>$3.2K - </strong><em><strong>Kontinental &#8216;25 </strong></em><strong>(1-2 Special)</strong></p><ul><li><p>$33.7K domestic total</p></li><li><p>$106K worldwide</p></li><li><p>Premiere: Berlin (winner: Best Screenplay)</p></li><li><p>$535 /screen average</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=bj_4o4lsZ4k">Trailer</a></p></li></ul><p><strong>$2.1K - </strong><em><strong>John Lilly and the Earth Coincidence Control Office </strong></em><strong>(Oscilloscope)</strong></p><ul><li><p>$17.1K domestic total</p></li><li><p>Co-Dir: Michael Almereyda (<em>Tesla</em>)</p></li><li><p>Narrator: Chlo&#235; Sevigny</p></li><li><p>$302 /screen average</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=8UV4ifEOGHI">Trailer</a></p></li></ul><p>There was a flurry of limited-release indie films that opened this weekend.</p><p><strong>Focus Features&#8217; </strong><em><strong>Lorne</strong></em><strong> </strong>earned $270K in its opening weekend. This had a poor per-screen average of $652/screen across 414 theaters. The film is directed by Morgan Neville (<em>Won&#8217;t You Be My Neighbor?</em>).</p><p><strong>A24&#8217;s </strong><em><strong>Mother Mary </strong></em>earned $168K in its opening weekend. This had a massive, weekend-best per-screen average of $33.6K/screen across 5 theaters. The film is directed by David Lowery (<em>A Ghost Story</em>) and stars Anne Hathaway.</p><p><strong>Magenta Light Studios&#8217; </strong><em><strong>Fireflies at El Mozote </strong></em>earned $47.7K in its opening weekend. This had a decent per-screen average of $1.2K/screen across 39 theaters. Produced by Bob Yari (<em>Crash</em>).</p><p><strong>1-2 Special&#8217;s </strong><em><strong>Erupcja </strong></em>earned $25.6K in its opening weekend. This had a very strong per-screen average of $12.8K/screen across 2 theaters. The film premiered at TIFF and stars Charli XCX.</p><p><strong>Oscilloscope&#8217;s </strong><em><strong>Mad Bills to Pay (or Destiny, dile que no soy malo)</strong></em><strong> </strong>earned $23.1K in its opening weekend. This had a very strong per-screen average of $11.5K/screen across 2 theaters. The film premiered at Sundance and won the NEXT Special Jury Award for Ensemble Cast.</p><p><strong>The Forge&#8217;s </strong><em><strong>Everyone is Lying to You for Money&nbsp;</strong></em>earned $20.4K in its opening weekend. This had a strong per-screen average of $5.1K/screen across 4 theaters. It premiered at SXSW London.</p><p><strong>Janus Films&#8217; </strong><em><strong>Blue Heron</strong></em><strong> </strong>earned $16.5K in its opening weekend. This had a huge per-screen average of $16.5K/screen across 1 theater. It premiered at TIFF.</p><p><strong>Dark Sky Films&#8217; </strong><em><strong>M&#257;rama</strong></em><strong> </strong>earned $6.3K in its opening weekend. This had a very strong per-screen average of $6.3K/screen across 1 theater. It premiered at TIFF.</p>]]></content:encoded></item><item><title><![CDATA[Amazon Leads 2026 Box Office]]></title><description><![CDATA[Box Office Trends 3/29]]></description><link>https://theindustry.co/p/amazon-leads-2026-box-office</link><guid isPermaLink="false">https://theindustry.co/p/amazon-leads-2026-box-office</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 29 Mar 2026 17:41:20 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/4ad64ac2-3aaf-4af5-b060-1b307859ad28_1013x1500.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today&#8217;s Box Office Breakdown</strong>, we analyze ten new releases:</p><ul><li><p>Warner Bros.&#8217; <em><strong>They Will Kill You</strong></em></p></li><li><p>IFC's <em><strong>Forbidden Fruits</strong></em></p></li><li><p>Focus Features&#8217; <em><strong>The AI Doc: Or How I Became an Apocaloptimist</strong></em></p></li><li><p>Neon&#8217;s <em><strong>Alpha</strong></em></p></li><li><p>Sony Pictures Classics&#8217; <em><strong>A Magnificent Life</strong></em></p></li><li><p>Variance Film&#8217;s <em><strong>Jimmy O. Yang: Finally Home</strong></em></p></li><li><p>Greenwich Entertainment&#8217;s <em><strong>Fantasy Life</strong></em></p></li><li><p>WG Pictures&#8217; <em><strong>Our Hero, Balthazar</strong></em></p></li><li><p>1-2 Special&#8217;s<strong> </strong><em><strong>Kontinental &#8216;25</strong></em></p></li><li><p>Oscilloscope&#8217;s<strong> </strong><em><strong>John Lilly and the Earth Coincidence Control Office</strong></em></p></li></ul><p>Plus, a full breakdown of the top ten at the box office this weekend.</p><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!di5Z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb26763b4-3be3-4f87-980b-c904cc1760eb_3272x1912.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!di5Z!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb26763b4-3be3-4f87-980b-c904cc1760eb_3272x1912.png 424w, https://substackcdn.com/image/fetch/$s_!di5Z!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb26763b4-3be3-4f87-980b-c904cc1760eb_3272x1912.png 848w, https://substackcdn.com/image/fetch/$s_!di5Z!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb26763b4-3be3-4f87-980b-c904cc1760eb_3272x1912.png 1272w, https://substackcdn.com/image/fetch/$s_!di5Z!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb26763b4-3be3-4f87-980b-c904cc1760eb_3272x1912.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!di5Z!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb26763b4-3be3-4f87-980b-c904cc1760eb_3272x1912.png" width="1456" height="851" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b26763b4-3be3-4f87-980b-c904cc1760eb_3272x1912.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:851,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:275030,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://theindustry.co/i/192518906?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb26763b4-3be3-4f87-980b-c904cc1760eb_3272x1912.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!di5Z!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb26763b4-3be3-4f87-980b-c904cc1760eb_3272x1912.png 424w, https://substackcdn.com/image/fetch/$s_!di5Z!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb26763b4-3be3-4f87-980b-c904cc1760eb_3272x1912.png 848w, https://substackcdn.com/image/fetch/$s_!di5Z!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb26763b4-3be3-4f87-980b-c904cc1760eb_3272x1912.png 1272w, https://substackcdn.com/image/fetch/$s_!di5Z!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb26763b4-3be3-4f87-980b-c904cc1760eb_3272x1912.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Amazon MGM&#8217;s </strong><em><strong>Project Hail Mary </strong></em><strong>took #1 at the box office for the second weekend in a row with $54.5M domestic. </strong>This brings its domestic total to $164.3M. Internationally, it made $54.1M this weekend, bringing its worldwide total to $300.8M.</p><p>This film took a tiny 32% drop in its second weekend. Much less than Ryan Gosling&#8217;s 2nd and 3rd highest opening films: </p><ul><li><p><em>Blade Runner 2049</em> (2018)</p><ul><li><p>$32.7M domestic opening</p></li><li><p><strong>-52.7% week 2 drop ($15.5M)</strong></p></li></ul></li><li><p><em>The Fall Guy </em>(2024)</p><ul><li><p>$27.7M domestic opening</p></li><li><p><strong>-50.6% week 2 drop ($13.7M)</strong></p></li></ul></li><li><p>*<em>Even Barbie</em>, for which he is the co-star, dropped 42.6% in it<em>s second weekend.</em></p></li></ul><p><em>Project Hail Mary</em> also outperformed the second weekend of Amazon&#8217;s previous highest opening films:</p><ul><li><p><em>Red One </em>(2024)</p><ul><li><p>$32.1M domestic opening</p></li><li><p><strong>-58.8% week 2 drop ($13.2M)</strong></p></li></ul></li><li><p><em>The Beekeeper</em></p><ul><li><p>$16.6M domestic opening</p></li><li><p><strong>-48.1% week 2 drop ($8.6M)</strong></p></li></ul></li></ul><p>This is now Amazon MGM Studios&#8217; highest-grossing film. And the highest-grossing US film of 2026.</p><p>It even dropped less than <em>Oppenheimer</em> (-43.4% 2nd week), the only other film that isn&#8217;t a franchise or a sequel to open above $80M in 10 years.</p><p><em>Project Hail Mary<strong> </strong></em>is based on a book by Andy Weir, who also wrote <em>The Martian,</em> which, in a moment of poetic unity, dropped by the same amount in its second week:</p><ul><li><p><em>The Martian</em> (2015)</p><ul><li><p>$54.3M domestic opening</p></li><li><p><strong>-31.9% week 2 drop ($37M)</strong></p></li><li><p>$228.4M domestic total</p></li><li><p>$630.6M worldwide</p></li></ul></li></ul><p><em>Project Hail Mary<strong> </strong></em>cost $200M to make, and it will reach theatrical profitability. </p><p>The film had a sensational per-screen average of $13.4/screen across 4007 theaters.</p><p>Here is the <a href="https://www.youtube.com/watch?v=m08TxIsFTRI">trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the rest of the top 10:</strong></p><p><strong>$12.2M - </strong><em><strong>Hoppers</strong></em><strong> (Pixar)</strong></p><ul><li><p>$138.6M domestic total</p></li><li><p>$297.6M worldwide</p></li><li><p>$150M budget</p></li><li><p>RT: 93%</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=PypDSyIRRSs">Trailer</a></p></li></ul><p>This is Pixar&#8217;s best opening for an original film in nearly a decade. And it has earned more by its fourth week than the last three original films:</p><ul><li><p><em>Elio</em> (2025)</p><ul><li><p><strong>$63.8M - week 4 domestic total</strong></p></li><li><p>$73M domestic total</p></li><li><p>$154.3M WW total</p></li></ul></li><li><p><em>Elemental</em> (2023)</p><ul><li><p><strong>$109.6M - week 4 domestic total</strong></p></li><li><p>$154.4M domestic total</p></li><li><p>$496.4M WW total</p></li></ul></li><li><p><em>Onward</em> (2020)</p><ul><li><p><strong>$61.6M - week 4 domestic total</strong></p></li><li><p>$61.6M domestic total</p></li><li><p>$141.9M WW total</p></li></ul></li></ul><p>It is trailing:</p><p><em>Coco</em> (2017)</p><ul><li><p><strong>$150.7M - week 4 domestic total</strong></p></li><li><p>$210.5M domestic total</p></li><li><p>$814.6M WW</p></li></ul><p><em>Hoppers</em>&#8217; budget is $150M, and it should have no problem recouping, as Pixar films tend to stay in theaters for a long time.</p><p><strong>$5M - </strong><em><strong>They Will Kill You</strong></em><strong> (</strong>Warner Bros.<strong>)</strong></p><ul><li><p>$9M worldwide</p></li><li><p>$20M budget</p></li><li><p>RT: 66%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=DfD6-Gf9AeE">Trailer</a></p></li></ul><p>For a horror comedy, this is a great opening, about 40% more than the average horror comedy. </p><p>However, Warner Bros.&#8217; New Line Cinema has been minting original straight horror hits, like:</p><ul><li><p><em>Weapons</em></p><ul><li><p>$43.5M opening weekend</p></li></ul></li></ul><p>Also, the producer of this film is horror legend Andy Muschietti, the director of the highest-grossing horror film of all time:</p><ul><li><p><em>It </em>(2017)</p><ul><li><p>$123.4M opening weekend</p></li><li><p>$328.9M domestic total</p></li><li><p>$719.8M worldwide</p></li></ul></li></ul><p>In fact, the poster bore Andy&#8217;s name in a larger font than that of the director, Kirill Sokolov.</p><p><strong>$4.75M - </strong><em><strong>Dhurandhar: Th</strong></em><strong>e </strong><em><strong>Revenge</strong></em><strong> (</strong>Moviegoers Entertainment<strong>)</strong></p><ul><li><p>$22.8M domestic total</p></li><li><p>$89.8M worldwide</p></li><li><p>$27M budget</p></li><li><p>RT: 96%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=NHk7scrb_9I">Trailer</a></p></li></ul><p>This is a massive domestic win for the Indian action-adventure crime film. It is a sequel and has already bested the domestic total of the first film:</p><ul><li><p><em>Dhurandhar</em> (2025)</p><ul><li><p>$2M opening</p></li><li><p><strong>$19.7M domestic total</strong></p></li><li><p>$137.2M WW total</p></li></ul></li></ul><p>More impressively, <em>Dhurandhar: Th</em>e <em>Revenge</em> beat out the domestic total of the previously highest-opening Bollywood film in the US:</p><ul><li><p><em>RRR</em> (2022)</p><ul><li><p>$9.5M opening</p></li><li><p><strong>$15.2M domestic total</strong></p></li><li><p>$166.6M WW total</p></li></ul></li></ul><p>We&#8217;ll see where it lands, but it&#8217;s already been majorly profitable.</p><p><strong>$4.7M - </strong><em><strong>Reminders of Him</strong></em><strong> (Universal)</strong></p><ul><li><p>$41.1M domestic total</p></li><li><p>$69.5M worldwide</p></li><li><p>$25M budget</p></li><li><p>RT: 56%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=i36Zw32GfRQ">Trailer</a></p></li></ul><p>This is the third film based on a Colleen Hoover book to release in theaters. And it&#8217;s looking like it&#8217;ll finish in the middle of the previous two releases:</p><ul><li><p><em>It Ends With Us</em></p><ul><li><p>$148.5M domestic total</p></li><li><p>$351.4M worldwide</p></li></ul></li><li><p><em>Regretting You</em></p><ul><li><p>$41.6M domestic total</p></li><li><p>$90.5M worldwide</p></li></ul></li></ul><p>Hoover&#8217;s novels are amassing cultural gravity. And they&#8217;re being made for relatively modest amounts and have all been profitable theatrically.</p><p><strong>$4M - </strong><em><strong>Ready or Not 2: Here I Come</strong></em><strong> (Searchlight)</strong></p><ul><li><p>$16.3M domestic total</p></li><li><p>$23.5M worldwide</p></li><li><p>$20M budget</p></li><li><p>RT: 76%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=7K3sNRm8J0w">Trailer</a></p></li></ul><p>This sequel took a 56% drop in its second week. Not too bad. <br>However, the first film in the series barely dropped in its second week:</p><ul><li><p><em>Ready or Not </em>(2019)</p><ul><li><p>$8M opening</p></li><li><p><strong>-26.2% week 2 drop</strong></p></li><li><p><strong>$20.4M week 2 domestic total</strong></p></li><li><p>$28.7M domestic total</p></li><li><p>$57.6M WW total</p></li></ul></li></ul><p>The sequel has a starrier cast, including Sarah Michelle Gellar, Elijah Wood, and even David Cronenberg, but at this pace, it is behind the first film. If it&#8217;s able to increase its international numbers, it should recoup theatrically.</p><p><strong>$2.6M - </strong><em><strong>Scream 7</strong></em><strong> (Paramount)</strong></p><ul><li><p>$118.7M domestic total</p></li><li><p>$204.1M worldwide</p></li><li><p>$45M budget</p></li><li><p>RT: 32%</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=UJrghaPJ0RY">Trailer</a></p></li></ul><p>Not including inflation, this is now the top-earning <em>Scream</em> film of all time:</p><ul><li><p><em>Scream</em> (1996)</p><ul><li><p>$6.4M opening</p></li><li><p>$103M domestic total</p></li><li><p><strong>$173M worldwide</strong></p></li></ul></li><li><p><em>Scream 2</em> (1997)</p><ul><li><p>$32.9M opening ($66.4M w/ inflation)</p></li><li><p>$101.4M domestic total</p></li><li><p><strong>$172.4M worldwide</strong></p></li></ul></li><li><p><em>Scream VI </em>(2023)</p><ul><li><p>$44.4M opening</p></li><li><p>$108.4M domestic total</p></li><li><p><strong>$166.6M worldwide</strong></p></li></ul></li><li><p><em>Scream 3</em> (2000)</p><ul><li><p>$34.7M opening ($66.5M w/ inflation)</p></li><li><p>$89.1M domestic total</p></li><li><p><strong>$161.8M worldwide</strong></p></li></ul></li><li><p><em>Scream </em>(2022)</p><ul><li><p>$30M opening</p></li><li><p>$81.6M domestic total</p></li><li><p><strong>$137.7M worldwide</strong></p></li></ul></li><li><p><em>Scream 4</em> (2011)</p><ul><li><p>$18.7M opening</p></li><li><p>$38.2M domestic total</p></li><li><p><strong>$97.2M worldwide</strong></p></li></ul></li></ul><p>The budget was $45M, and it is fully recouped.</p><p><strong>$2.2M - </strong><em><strong>GOAT</strong></em><strong> (Sony)</strong></p><ul><li><p>$100.9M domestic total</p></li><li><p>$180.9M worldwide</p></li><li><p>$90M budget</p></li><li><p>RT: 82%</p></li><li><p>Week 7</p></li><li><p><a href="https://www.youtube.com/watch?v=ggZA2oi8S5s">Trailer</a></p></li></ul><p><em>GOAT</em> had a tiny 36% drop in its seventh week.</p><p>Sony&#8217;s new original animated film will end nowhere near Sony&#8217;s top three animated films that launched series (<em>Spider-Man</em> not included):</p><ul><li><p><em>Hotel Transylvania</em> (2012)</p><ul><li><p>$42.5M opening</p></li><li><p>$148.3M domestic total</p></li><li><p>$377.1M worldwide</p></li></ul></li><li><p><em>The Smurfs </em>(2011)</p><ul><li><p>$35.6M opening</p></li><li><p>$142.6M domestic total</p></li><li><p>$563.7M worldwide</p></li></ul></li><li><p><em>Cloudy with a Chance of Meatballs</em> (2009)</p><ul><li><p>$30.3M opening</p></li><li><p>$124.9M domestic total</p></li><li><p>$236.8M worldwide</p></li></ul></li></ul><p><em>GOAT</em> will not reach the mega totals of the above. It will also fall slightly short of recouping its $90M budget theatrically.</p><p><strong>$1.65M - </strong><em><strong>undertone</strong></em><strong> (A24)</strong></p><ul><li><p>$18.5M domestic total</p></li><li><p>$500K budget</p></li><li><p>RT: 32%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=j6uDeBYDHu4">Trailer</a></p></li></ul><p>Two weeks ago, <em>undertone</em>&nbsp;was one of A24&#8217;s highest opening horror films by a first-time director. Last week, its steep 68% drop had a larger falloff than <em>Hereditary</em> (49.5% week 2), <em>Talk to Me</em> (39.4% week 2), and <em>The Witch</em> (42.4%). And now it seems it won&#8217;t get anywhere near the totals of:</p><ul><li><p><em>Hereditary</em> (2018) - Ari Aster</p><ul><li><p>$13.6M opening (vs. <em>undertone</em>&#8217;s $9.3M)</p></li><li><p><strong>$44.1M domestic total</strong></p></li><li><p>$90.2M worldwide</p></li></ul></li><li><p><em>Talk to Me</em> (2022) - Danny and Michael Philippou</p><ul><li><p>$10.4M opening (vs. <em>undertone</em>&#8217;s $9.3M)</p></li><li><p><strong>$43.9M domestic total</strong></p></li><li><p>$92.2M worldwide</p></li></ul></li><li><p><em>The Witch</em> (2016) - Robert Eggers</p><ul><li><p>$8.8M opening (vs. <em>undertone</em>&#8217;s $9.3M)</p></li><li><p><strong>$25.1M domestic total</strong></p></li><li><p>$40.4M worldwide</p></li></ul></li></ul><p>Regardless, A24 made an incredible pickup of this film at Fantastic Fest and has been marketing it with clever tactics that play on the sonic appeal.</p><p>The micro-budget makes this a massive win for A24 out of the gate and puts <em>undertone</em> director Ian Tuason in an elite category.</p><p><strong>$1.17M - </strong><em><strong>Forbidden Fruits</strong></em><strong> (Independent Film Company)</strong></p><ul><li><p>RT: 77%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=0nyUCq9k7_0">Trailer</a></p></li></ul><p>This is the second horror comedy to open this weekend. And the results are lackluster, with this film opening 65% lower than the average horror comedy.</p><p>The film is produced by Diablo Cody (<em>Jennifer&#8217;s Body</em>) and stars Lili Reinhart, Alexandra Shipp, Lola Tung, Gabrielle Union, and Emma Chamberlain. </p><p>It had the lowest per-screen average of any film in the top ten this week, with $767/screen across 1525 screens.</p><p>However, if we were to rank this among IFC&#8217;s top ten 2025 releases, it would already be in #3, beating out</p><ul><li><p><em>The Baltimorons</em> (2025) </p><ul><li><p>$833.6K domestic total</p></li></ul></li></ul><p>And nearing  the second spot domestically if it can hold:</p><ul><li><p><em>Dangerous Animals</em> (2025)</p><ul><li><p>$1.6M opening</p></li><li><p>$2.7M domestic total</p></li><li><p>$9.2M worldwide</p></li></ul></li></ul><p>So all in all, a strong result for IFC after <em>Forbidden Fruits</em> launched at SXSW.</p><p><strong>Here are the lowest-grossing films of the week:</strong></p><p><strong>$4.3K - </strong><em><strong>Natchez </strong></em><strong>(Oscilloscope)</strong></p><ul><li><p>$184.3K domestic total</p></li><li><p>Premiere: Tribeca (winner: Best Doc)</p></li><li><p>$476 /screen average</p></li><li><p>Week 21</p></li><li><p><a href="https://www.youtube.com/watch?v=mRGfxjgoa9Y">Trailer</a></p></li></ul><p><strong>$3.7K - </strong><em><strong>John Lilly and the Earth Coincidence Control Office </strong></em><strong>(Oscilloscope)</strong></p><ul><li><p>Co-Dir: Michael Almereyda (<em>Tesla</em>)</p></li><li><p>Narrator: Chlo&#235; Sevigny</p></li><li><p>$3720 /screen average</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=8UV4ifEOGHI">Trailer</a></p></li></ul><p><strong>$365 - </strong><em><strong>OBEX </strong></em><strong>(Oscilloscope)</strong></p><ul><li><p>$48.3K domestic total</p></li><li><p>Premiere: Sundance</p></li><li><p>$365 /screen average</p></li><li><p>Week 12</p></li><li><p><a href="https://www.youtube.com/watch?v=sTzpC2tpO7I">Trailer</a></p></li></ul><p>There was a flurry of limited-release indie films that opened this weekend.</p><p><strong>Focus Features&#8217; </strong><em><strong>The AI Doc: Or How I Became an Apocaloptimist</strong></em><strong> </strong>earned $650K in its opening weekend. This had an ok per-screen average of $827/screen across 786 theaters. The film is directed by Daniel Roher, who won the Oscar for his doc <em>Navalny</em>. It is produced by&nbsp;<em>the EEAAO</em>&nbsp;Best Picture winner, Daniel Kwan. It premiered at Sundance and played at SXSW.</p><p><strong>Neon&#8217;s </strong><em><strong>Alpha </strong></em>earned $121K in its opening weekend. This had a low per-screen average of $555/screen across 218 theaters. The film is directed by previous Palme d&#8217;Or winner Julia Ducournau (<em>Titane</em>) and premiered at Cannes.</p><p><strong>Variance Film</strong>&#8217;s <em><strong>Jimmy O. Yang: Finally Home </strong></em>earned $80.7K in its opening weekend. This had a decent per-screen average of $1.17K/screen across 69 theaters. This is Jimmy O. Yang&#8217;s comedy special.</p><p><strong>Sony Pictures Classics&#8217;</strong> <em><strong>A Magnificent Life </strong></em>earned $62K in its opening weekend. This had a very low per-screen average of $186/screen across 333 theaters. The film premiered at Cannes at the Special Screenings section and is directed by Sylvain Chomet (<em>The Triplets of Belleville</em>).</p><p><strong>Greenwich Entertainment&#8217;s </strong><em><strong>Fantasy Life </strong></em>earned $39K in its opening weekend. This had a weekend-best per-screen average of $39K/screen across 1 theater. The film premiered at SXSW last year, where it won the Narrative Feature Audience Award.</p><p><strong>WG Pictures'&nbsp;</strong><em><strong>Our Hero, Balthazar,&nbsp;</strong></em>earned $33.3K in its opening weekend. This had a massive per-screen average of $33.3K/screen across 1 theater. It premiered at Tribeca and stars Asa Butterfield.</p><p><strong>1-2 Special&#8217;s </strong><em><strong>Kontinental &#8216;25</strong></em><strong> </strong>earned $6.7K in its opening weekend. This had a strong per-screen average of $6.7K/screen across 1 theater. It premiered at Berlin and won Best Screenplay.</p>]]></content:encoded></item><item><title><![CDATA[Ryan Gosling Goes Supersonic]]></title><description><![CDATA[Box Office Trends 3/22]]></description><link>https://theindustry.co/p/ryan-gosling-goes-supersonic</link><guid isPermaLink="false">https://theindustry.co/p/ryan-gosling-goes-supersonic</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 22 Mar 2026 18:38:46 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/b954d297-b809-495d-b2da-9b80f4353e74_2765x4096.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today&#8217;s Box Office Breakdown</strong>, we analyze ten new releases:</p><ul><li><p>Amazon MGM Studios&#8217; <em><strong>Project Hail Mary</strong></em></p></li><li><p>Moviegoers Entertainment&#8217;s <em><strong>Dhurandhar: The Revenge</strong></em></p></li><li><p>Searchlight&#8217;s <em><strong>Ready or Not 2: Here I Come</strong></em></p></li><li><p>Roadside Attractions&#8217; <em><strong>Tow</strong></em></p></li><li><p>A24&#8217;s <em><strong>Marc by Sofia</strong></em></p></li><li><p>Watermelon Pictures&#8217; <em><strong>Palestine &#8216;36</strong></em></p></li><li><p>1-2 Special&#8217;s <em><strong>Miroirs No. 3</strong></em></p></li><li><p>Music Box Films&#8217; <em><strong>Late Shift</strong></em></p></li><li><p>Cartuna x Dweck&#8217;s <em><strong>Dead Lover</strong></em></p></li><li><p>Janus Films&#8217; <em><strong>Two Prosecutors</strong></em></p></li></ul><p>Plus, a full breakdown of the top ten at the box office this weekend.</p><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!PcYK!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce48f6ce-d9b7-4943-a31c-20ff1447285b_3768x2178.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PcYK!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce48f6ce-d9b7-4943-a31c-20ff1447285b_3768x2178.png 424w, https://substackcdn.com/image/fetch/$s_!PcYK!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce48f6ce-d9b7-4943-a31c-20ff1447285b_3768x2178.png 848w, https://substackcdn.com/image/fetch/$s_!PcYK!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce48f6ce-d9b7-4943-a31c-20ff1447285b_3768x2178.png 1272w, https://substackcdn.com/image/fetch/$s_!PcYK!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce48f6ce-d9b7-4943-a31c-20ff1447285b_3768x2178.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!PcYK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce48f6ce-d9b7-4943-a31c-20ff1447285b_3768x2178.png" width="1456" height="842" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ce48f6ce-d9b7-4943-a31c-20ff1447285b_3768x2178.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:842,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:360481,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://theindustry.co/i/191778457?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce48f6ce-d9b7-4943-a31c-20ff1447285b_3768x2178.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!PcYK!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce48f6ce-d9b7-4943-a31c-20ff1447285b_3768x2178.png 424w, https://substackcdn.com/image/fetch/$s_!PcYK!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce48f6ce-d9b7-4943-a31c-20ff1447285b_3768x2178.png 848w, https://substackcdn.com/image/fetch/$s_!PcYK!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce48f6ce-d9b7-4943-a31c-20ff1447285b_3768x2178.png 1272w, https://substackcdn.com/image/fetch/$s_!PcYK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce48f6ce-d9b7-4943-a31c-20ff1447285b_3768x2178.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Amazon MGM&#8217;s </strong><em><strong>Project Hail Mary </strong></em><strong>took #1 at the box office with $80.6M domestic. </strong>Internationally, it made $60.4M this weekend, bringing its worldwide total to $141M.</p><p>This film is breaking all sorts of records:</p><ul><li><p>Ryan Gosling&#8217;s highest domestic opener of all time, for a film in which he is the lead</p><ul><li><p>#2 - <em>Blade Runner 2049</em> ($32.7M)</p></li><li><p>#3 - <em>The Fall Guy</em> ($27.7M)</p></li><li><p>*<em>Barbie</em> is his highest domestic opening for a film in which he co-stars ($162M)</p></li></ul></li><li><p>Amazon&#8217;s highest opening </p><ul><li><p>#2 - <em>Red One </em>($32.1M)</p></li><li><p>#3 - <em>The Beekeeper</em> ($16.6M)</p></li><li><p>*It will be Amazon&#8217;s highest-grossing film by next week</p></li></ul></li><li><p>2nd film that isn&#8217;t a franchise or a sequel to open above $80M in 10 years</p><ul><li><p>#1 is <em>Oppenheimer </em>($82.5M)</p></li></ul></li></ul><p><em>Project Hail Mary<strong> </strong></em>is based on a book by Andy Weir, who also wrote <em>The Martian,</em> which still opened lower:</p><ul><li><p><em>The Martian</em> (2015)</p><ul><li><p>$54.3M domestic opening</p></li><li><p>$228.4M domestic total</p></li><li><p>$630.6M worldwide</p></li></ul></li></ul><p><em>Project Hail Mary<strong> </strong></em>cost $200M to make, and it will reach theatrical profitability. </p><p>The film had a sensational per/screen average of $20.1K/screen across 4007 theaters.</p><p>Here is the <a href="https://www.youtube.com/watch?v=m08TxIsFTRI">trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the rest of the top 10:</strong></p><p><strong>$18M - </strong><em><strong>Hoppers</strong></em><strong> (Pixar)</strong></p><ul><li><p>$120.4M domestic total</p></li><li><p>$242.6M worldwide</p></li><li><p>$150M budget</p></li><li><p>RT: 93%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=PypDSyIRRSs">Trailer</a></p></li></ul><p>This is Pixar&#8217;s best opening for an original film in nearly a decade. And it has earned more by its third week than the last three original films:</p><ul><li><p><em>Elio</em> (2025)</p><ul><li><p><strong>$55.1M - week 3 domestic total</strong></p></li><li><p>$73M domestic total</p></li><li><p>$154.3M WW total</p></li></ul></li><li><p><em>Elemental</em> (2023)</p><ul><li><p><strong>$89.6M - week 3 domestic total</strong></p></li><li><p>$154.4 domestic total</p></li><li><p>$496.4M WW total</p></li></ul></li><li><p><em>Onward</em> (2020)</p><ul><li><p><strong>$60.3M - week 3 domestic total</strong></p></li><li><p>$61.6M domestic total</p></li><li><p>$141.9M WW total</p></li></ul></li></ul><p>It is trailing:</p><p><em>Coco</em> (2017)</p><ul><li><p><strong>$135M - week 3 domestic total</strong></p></li><li><p>$210.5M domestic total</p></li><li><p>$814.6M WW</p></li></ul><p><em>Hoppers</em>&#8217; budget is $150M, and it should have no problem recouping, as Pixar films tend to stay in theaters for a long time.</p><p><strong>$9.6M - </strong><em><strong>Dhurandhar: Th</strong></em><strong>e </strong><em><strong>Revenge</strong></em><strong> (</strong>Moviegoers Entertainment<strong>)</strong></p><ul><li><p>$53.6M worldwide</p></li><li><p>$27M budget</p></li><li><p>RT: 96%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=NHk7scrb_9I">Trailer</a></p></li></ul><p>This is a massive domestic win for the Indian action-adventure crime film. It is a sequel and beats out the first film&#8217;s US opening handily:</p><ul><li><p><em>Dhurandhar</em> (2025)</p><ul><li><p><strong>$2M opening</strong></p></li><li><p>$19.7M domestic total</p></li><li><p>$137.2M WW total</p></li></ul></li></ul><p>More impressively, <em>Dhurandhar: Th</em>e <em>Revenge</em> beat out the previously highest-opening Bollywood film in the US:</p><ul><li><p><em>RRR</em> (2022)</p><ul><li><p><strong>$9.5M opening</strong></p></li><li><p>$15.2M domestic total</p></li><li><p>$166.6M WW total</p></li></ul></li></ul><p>We&#8217;ll see where it lands, but it&#8217;s already been majorly profitable.</p><p><strong>$9.1M - </strong><em><strong>Ready or Not 2: Here I Come</strong></em><strong> (Searchlight)</strong></p><ul><li><p>$11.9M worldwide</p></li><li><p>$20M budget</p></li><li><p>RT: 76%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=7K3sNRm8J0w">Trailer</a></p></li></ul><p>This sequel is outpacing the original:</p><ul><li><p><em>Ready or Not </em>(2019)</p><ul><li><p><strong>$8M opening</strong></p></li><li><p>$28.7M domestic total</p></li><li><p>$57.6M WW total</p></li></ul></li></ul><p>The sequel has a starrier cast, including Sarah Michelle Gellar, Elijah Wood, and even David Cronenberg. </p><p>It should have no problem recouping theatrically.</p><p><strong>$8M - </strong><em><strong>Reminders of Him</strong></em><strong> (Universal)</strong></p><ul><li><p>$33.2M domestic total</p></li><li><p>$54M worldwide</p></li><li><p>$25M budget</p></li><li><p>RT: 56%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=i36Zw32GfRQ">Trailer</a></p></li></ul><p>This is the third film based on a Colleen Hoover book to release in theaters. And its second weekend drop of 56% is sitting in the middle:</p><ul><li><p><em>It Ends With Us</em></p><ul><li><p><strong>52.4% week 2 drop ($23.8M)</strong></p></li><li><p>$148.5M domestic total</p></li><li><p>$351.4M worldwide</p></li></ul></li><li><p><em>Regretting You</em></p><ul><li><p><strong>42.9% week 2 drop ($7.8M)</strong></p></li><li><p>$41.6M domestic total</p></li><li><p>$90.5M worldwide</p></li></ul></li></ul><p>Hoover&#8217;s novels are amassing cultural gravity. And they&#8217;re being made for relatively modest amounts and have all been profitable theatrically.</p><p><strong>$4.3M - </strong><em><strong>Scream 7</strong></em><strong> (Paramount)</strong></p><ul><li><p>$114.5M domestic total</p></li><li><p>$193.8M worldwide</p></li><li><p>$45M budget</p></li><li><p>RT: 32%</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=UJrghaPJ0RY">Trailer</a></p></li></ul><p>Not including inflation, this is now the top-earning <em>Scream</em> film of all time:</p><ul><li><p><em>Scream</em> (1996)</p><ul><li><p>$6.4M opening</p></li><li><p>$103M domestic total</p></li><li><p><strong>$173M worldwide</strong></p></li></ul></li><li><p><em>Scream 2</em> (1997)</p><ul><li><p>$32.9M opening ($66.4M w/ inflation)</p></li><li><p>$101.4M domestic total</p></li><li><p><strong>$172.4M worldwide</strong></p></li></ul></li><li><p><em>Scream VI </em>(2023)</p><ul><li><p>$44.4M opening</p></li><li><p>$108.4M domestic total</p></li><li><p><strong>$166.6M worldwide</strong></p></li></ul></li><li><p><em>Scream 3</em> (2000)</p><ul><li><p>$34.7M opening ($66.5M w/ inflation)</p></li><li><p>$89.1M domestic total</p></li><li><p><strong>$161.8M worldwide</strong></p></li></ul></li><li><p><em>Scream </em>(2022)</p><ul><li><p>$30M opening</p></li><li><p>$81.6M domestic total</p></li><li><p><strong>$137.7M worldwide</strong></p></li></ul></li><li><p><em>Scream 4</em> (2011)</p><ul><li><p>$18.7M opening</p></li><li><p>$38.2M domestic total</p></li><li><p><strong>$97.2M worldwide</strong></p></li></ul></li></ul><p>The budget was $45M, and it is fully recouped.</p><p><strong>$3.5M - </strong><em><strong>GOAT</strong></em><strong> (Sony)</strong></p><ul><li><p>$97.5M domestic total</p></li><li><p>$174.5M worldwide</p></li><li><p>$90M budget</p></li><li><p>RT: 82%</p></li><li><p>Week 6</p></li><li><p><a href="https://www.youtube.com/watch?v=ggZA2oi8S5s">Trailer</a></p></li></ul><p><em>GOAT</em> had a tiny 25% drop in its sixth week.</p><p>Sony&#8217;s new original animated film will end nowhere near Sony&#8217;s top three animated films that launched series (<em>Spider-Man</em> not included):</p><ul><li><p><em>Hotel Transylvania</em> (2012)</p><ul><li><p>$42.5M opening</p></li><li><p>$148.3M domestic total</p></li><li><p>$377.1M worldwide</p></li></ul></li><li><p><em>The Smurfs </em>(2011)</p><ul><li><p>$35.6M opening</p></li><li><p>$142.6M domestic total</p></li><li><p>$563.7M worldwide</p></li></ul></li><li><p><em>Cloudy with a Chance of Meatballs</em> (2009)</p><ul><li><p>$30.3M opening</p></li><li><p>$124.9M domestic total</p></li><li><p>$236.8M worldwide</p></li></ul></li></ul><p><em>GOAT</em> will not reach the mega totals of the above, and it will not recoup its $90M budget theatrically.</p><p><strong>$9.3M - </strong><em><strong>undertone</strong></em><strong> (A24)</strong></p><ul><li><p>$15.2M domestic total</p></li><li><p>$500K budget</p></li><li><p>RT: 32%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=j6uDeBYDHu4">Trailer</a></p></li></ul><p>Last week, <em>undertone</em>&nbsp;was one of A24&#8217;s highest opening horror films by a first-time director. This week, its steep 68% drop, has a larger falloff than:</p><ul><li><p><em>Hereditary</em> (2018) - Ari Aster</p><ul><li><p><strong>49.5% week 2 drop</strong></p></li><li><p>$13.6M opening (vs. <em>undertone</em>&#8217;s $9.3M)</p></li><li><p>$44.1M domestic total</p></li><li><p>$90.2M worldwide</p></li></ul></li><li><p><em>Talk to Me</em> (2022) - Danny and Michael Philippou</p><ul><li><p><strong>39.4% week 2 drop</strong></p></li><li><p>$10.4M opening (vs. <em>undertone</em>&#8217;s $9.3M)</p></li><li><p>$43.9M domestic total</p></li><li><p>$92.2M worldwide</p></li></ul></li><li><p><em>The Witch</em> (2016) - Robert Eggers</p><ul><li><p><strong>42.4% week 2 drop</strong></p></li><li><p>$8.8M opening (vs. <em>undertone</em>&#8217;s $9.3M)</p></li><li><p>$25.1M domestic total</p></li><li><p>$40.4M worldwide</p></li></ul></li></ul><p>Regardless, A24 made an incredible pickup of this film at Fantastic Fest and has been marketing it with clever tactics that play on the sonic appeal.</p><p>The micro-budget makes this a massive win for A24 out of the gate and puts <em>undertone</em> director Ian Tuason in an elite category.</p><p><strong>$475K - &#8220;</strong><em><strong>Wuthering Heights&#8221;</strong></em><strong> (Warner Bros.)</strong></p><ul><li><p>$83.3M domestic total</p></li><li><p>$234.4M worldwide</p></li><li><p>$80M (Warner Bros. acquired for this amount) + $85M marketing budget</p></li><li><p>RT: 59%</p></li><li><p>Week 6</p></li><li><p><a href="https://www.youtube.com/watch?v=3fLCdIYShEQ">Trailer</a></p></li></ul><p>Now that this is making its way towards the end of its box office run, it will likely be Warner Bros.&#8217; second-lowest wide release in the past year from a film that opened #1:</p><ul><li><p><em>Minecraft Movie</em></p><ul><li><p>$961.2M worldwide</p></li></ul></li><li><p><em>Superman</em></p><ul><li><p>$618.7M worldwide</p></li></ul></li><li><p><em>The Conjuring: Last Rites</em></p><ul><li><p>$499.2M worldwide</p></li></ul></li><li><p><em>Sinners</em></p><ul><li><p>$370M worldwide</p></li></ul></li><li><p><em>Final Destination: Bloodlines</em></p><ul><li><p>$317.9M worldwide</p></li></ul></li><li><p><em>Weapons</em></p><ul><li><p>$270M worldwide</p></li></ul></li><li><p><em>One Battle After Another</em></p><ul><li><p>$209.3M worldwide</p></li></ul></li></ul><p>However, this film is still doing great business and ranks as the fifth-highest-grossing erotic drama of all time behind the <em>Fifty Shades of Grey</em> series and <em>Indecent Proposal</em>:</p><ul><li><p><em>Fifty Shades of Grey </em>(2015)</p><ul><li><p>$85.2M opening</p></li><li><p>$166.2M domestic total</p></li><li><p>$570.8M worldwide</p></li></ul></li><li><p><em>Indecent Proposal</em> (1993)</p><ul><li><p>$18.3M opening</p></li><li><p>$106.6M domestic total</p></li><li><p>$266.6M worldwide</p></li></ul></li></ul><p>With a $165M budget all in, it will not recoup theatrically but should do great on VOD.</p><p><strong>$280K - </strong><em><strong>Avatar: Fire and Ash </strong></em><strong>(20th Century)</strong></p><ul><li><p>$403.9M domestic</p></li><li><p>$1.486bn worldwide</p></li><li><p>$400M+ production budget</p></li><li><p>RT: 66%</p></li><li><p>Week 14</p></li><li><p><a href="https://www.youtube.com/watch?v=nb_fFj_0rq8">Trailer</a></p></li></ul><p>Domestically, <em>Fire and Ash</em> is trailing behind both of the previous <em>Avatar</em> films&#8217; 14th week totals by a big margin:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p><strong>$736.9M</strong> - 14 week domestic total (vs. 3&#8217;s $403.9M)</p><ul><li><p><em><strong>Avatar 3</strong></em><strong> is down 45.2%</strong></p></li></ul></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p><strong>$678.3M</strong> - 14 week domestic total (vs. 3&#8217;s $403.9M)</p><ul><li><p><em><strong>Avatar 3 </strong></em><strong>is</strong><em><strong> </strong></em><strong>down 40.5%</strong></p></li></ul></li></ul></li></ul><p>Right now, <em>Avatar 3</em> is far behind the mammoth totals of the first two films:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p>$749.8M domestic total</p></li><li><p>$1.994bn international total</p></li><li><p><strong>$2.74bn worldwide total</strong></p></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p>$684M domestic total</p></li><li><p>$1.64bn international total</p></li><li><p><strong>$2.32bn worldwide total</strong></p></li></ul></li></ul><p>This is a disappointing result and could result in the cancellation of the next <em>Avatar</em> film.</p><p><strong>Here are the lowest-grossing films of the week:</strong></p><p><strong>$8.4K - </strong><em><strong>A Private Life </strong></em><strong>(Sony Pictures Classics)</strong></p><ul><li><p>$1.4M domestic total</p></li><li><p>$8.35M worldwide</p></li><li><p>Premiere: Cannes (out of competition)</p></li><li><p>Star: Jodie Foster</p></li><li><p>$837 /screen average</p></li><li><p>Week 10</p></li><li><p><a href="https://www.youtube.com/watch?v=HbIEbJbEpF4">Trailer</a></p></li></ul><p><strong>$6.4K - </strong><em><strong>The Moment </strong></em><strong>(A24)</strong></p><ul><li><p>$3.9M domestic total</p></li><li><p>$5.06M worldwide</p></li><li><p>Premiere: Sundance</p></li><li><p>$648 /screen average</p></li><li><p>Week 8</p></li><li><p><a href="https://www.youtube.com/watch?v=Pxqhi7Sgvu8">Trailer</a></p></li></ul><p><strong>$977 - </strong><em><strong>Standout: The Ben Kjar Story </strong></em><strong>(Angel Studios)</strong></p><ul><li><p>$622K domestic total</p></li><li><p>Premiere: Slamdance</p></li><li><p>$488 /screen average</p></li><li><p>Week 9</p></li><li><p><a href="https://www.youtube.com/watch?v=8cRg_fMgVwU">Trailer</a></p></li></ul><p>There was a flurry of limited-release indie films that opened this weekend. But before we get to that, <strong>Warner Bros.&#8217; </strong><em><strong>The Bride</strong></em>&nbsp;took the steep 86.8% drop in its third week, earning just $275K, bringing its domestic total to $12.5M and $23.2M WW. It has a budget of $80M.</p><p><strong>Roadside Attractions&#8217; </strong><em><strong>Tow </strong></em>earned $131K in its opening weekend. This had a low per-screen average of $727/screen across 180 theaters. The film stars Rose Byrne and premiered at Tribeca.</p><p><strong>A24</strong>&#8217;s <em><strong>Marc by Sofia </strong></em>earned $46.8K in its opening weekend. This had an incredible per-screen average of $23.4K/screen across 2 theaters. The doc centers on Marc Jacobs and is directed by Sofia Coppola. It premiered out of competition at Venice.</p><p><strong>1-2 Special&#8217;s</strong> <em><strong>Miroirs No. 3 </strong></em>earned $36.7K in its opening weekend. This had an excellent per-screen average of $12.2K/screen across 3 theaters. The film premiered at Cannes at the Director&#8217;s Fortnight and is directed by Christian Petzold.</p><p><strong>Watermelon Pictures&#8217;</strong> <em><strong>Palestine &#8216;36 </strong></em>earned $36K in its opening weekend. This had a weekend-best per-screen average of $36K/screen across 1 theater.</p><p><strong>Music Box Films&#8217;</strong> <em><strong>Late Shift </strong></em>earned $14K in its opening weekend. This had a decent per-screen average of $2.4K/screen across 6 theaters. It premiered at Berlin last year.</p><p><strong>Cartuna x Dweck&#8217;s</strong> <em><strong>Dead Lover </strong></em>earned $13.5K in its opening weekend. This had a strong per-screen average of $13.5K/screen across 1 theater. It premiered at Sundance.</p><p><strong>Janus Films&#8217;</strong> <em><strong>Two Prosecutors </strong></em>earned $13.3K in its opening weekend. This had a strong per-screen average of $13.3K/screen across 1 theater. It premiered in competition at Cannes.</p><p></p>]]></content:encoded></item><item><title><![CDATA[Warner Bros.' Drop, A24's Top]]></title><description><![CDATA[Box Office Trends 3/15]]></description><link>https://theindustry.co/p/warner-bros-drop-a24s-top</link><guid isPermaLink="false">https://theindustry.co/p/warner-bros-drop-a24s-top</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 15 Mar 2026 19:22:27 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/c748a1d8-9754-4d8c-9c82-73e6f942c9f1_1086x1609.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today&#8217;s Box Office Breakdown</strong>, we analyze three new releases:</p><ul><li><p>Universal&#8217;s <em><strong>Reminders of Him</strong></em></p></li><li><p>A24&#8217;s <em><strong>undertone</strong></em></p></li><li><p>Bleecker Street&#8217;s <em><strong>Slanted</strong></em></p></li></ul><p>Plus, a full breakdown of the top ten at the box office this weekend.</p><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!5Olr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6655b756-7135-4be2-ad33-e340ba3de516_2864x1580.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!5Olr!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6655b756-7135-4be2-ad33-e340ba3de516_2864x1580.png 424w, https://substackcdn.com/image/fetch/$s_!5Olr!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6655b756-7135-4be2-ad33-e340ba3de516_2864x1580.png 848w, https://substackcdn.com/image/fetch/$s_!5Olr!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6655b756-7135-4be2-ad33-e340ba3de516_2864x1580.png 1272w, https://substackcdn.com/image/fetch/$s_!5Olr!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6655b756-7135-4be2-ad33-e340ba3de516_2864x1580.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!5Olr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6655b756-7135-4be2-ad33-e340ba3de516_2864x1580.png" width="1456" height="803" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6655b756-7135-4be2-ad33-e340ba3de516_2864x1580.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:803,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:492851,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://theindustry.co/i/191032768?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6655b756-7135-4be2-ad33-e340ba3de516_2864x1580.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!5Olr!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6655b756-7135-4be2-ad33-e340ba3de516_2864x1580.png 424w, https://substackcdn.com/image/fetch/$s_!5Olr!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6655b756-7135-4be2-ad33-e340ba3de516_2864x1580.png 848w, https://substackcdn.com/image/fetch/$s_!5Olr!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6655b756-7135-4be2-ad33-e340ba3de516_2864x1580.png 1272w, https://substackcdn.com/image/fetch/$s_!5Olr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6655b756-7135-4be2-ad33-e340ba3de516_2864x1580.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Pixar&#8217;s </strong><em><strong>Hoppers </strong></em><strong>took #1 at the box office for the second week in a row with $28.5M domestic. </strong>That brings its domestic total to $86.8M. Internationally, it made $31M this weekend, bringing its worldwide total to $164.7M.</p><p>Not only was this Pixar&#8217;s best opening for an original film in nearly a decade, it also boasted the lowest second weekend drop of 37.2%:</p><ul><li><p><em>Elio</em> (2025)</p><ul><li><p><strong>50% week 2 drop ($10.4M)</strong></p></li></ul></li><li><p><em>Elemental</em> (2023)</p><ul><li><p><strong>37.7% week 2 drop ($18.4M)</strong></p></li></ul></li><li><p><em>Onward</em> (2020)</p><ul><li><p><strong>72.9% week 2 drop ($10.6M - COVID shutdown)</strong></p></li></ul></li></ul><p>It also beat out:</p><p><em>Coco</em> (2017)</p><ul><li><p><strong>45.8% week 2 drop ($27.5M)</strong></p></li></ul><p><em>Hoppers</em>&#8217; budget is $150M, and it should have no problem recouping, as Pixar films tend to stay in theaters for a long time.</p><p>It had a very strong per-screen average of $7.1K/screen across 4000 theaters.</p><p><a href="https://www.youtube.com/watch?v=PypDSyIRRSs">Trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the rest of the top 10:</strong></p><p><strong>$18.3M - </strong><em><strong>Reminders of Him</strong></em><strong> (Universal)</strong></p><ul><li><p>$28.25M worldwide</p></li><li><p>$25M budget</p></li><li><p>RT: 56%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=i36Zw32GfRQ">Trailer</a></p></li></ul><p>This is the third film based on a Colleen Hoover book to release in theaters. And this is sitting in the middle:</p><ul><li><p><em>It Ends With Us</em></p><ul><li><p><strong>$50M opening</strong></p></li><li><p>$148.5M domestic total</p></li><li><p>$351.4M worldwide</p></li></ul></li><li><p><em>Regretting You</em></p><ul><li><p><strong>$13.7M opening</strong></p></li><li><p>$41.6M domestic total</p></li><li><p>$90.5M worldwide</p></li></ul></li></ul><p>Hoover&#8217;s novels are amassing cultural gravity. And they&#8217;re being made for relatively modest amounts and have all been profitable theatrically.</p><p><strong>$9.3M - </strong><em><strong>undertone</strong></em><strong> (A24)</strong></p><ul><li><p>$500K budget</p></li><li><p>RT: 32%</p></li><li><p>Week 1</p></li><li><p>Trailer</p></li></ul><p><em>undertone</em> is one of A24&#8217;s highest opening horror films by a first time director. Compare it to:</p><ul><li><p><em>Hereditary</em> (2018) - Ari Aster</p><ul><li><p><strong>$13.6M opening</strong></p></li><li><p>$44.1M domestic total</p></li><li><p>$90.2M worldwide</p></li></ul></li><li><p><em>Talk to Me</em> (2022) - Danny and Michael Philippou</p><ul><li><p><strong>$10.4M opening</strong></p></li><li><p>$43.9M domestic total</p></li><li><p>$92.2M worldwide</p></li></ul></li><li><p><em>The Witch</em> (2016) - Robert Eggers</p><ul><li><p><strong>$8.8M opening</strong></p></li><li><p>$25.1M domestic total</p></li><li><p>$40.4M worldwide</p></li></ul></li></ul><p>A24 made an incredible pickup of this film at Fantastic Fest and has been marketing it with clever tactics that play on the sonic appeal.</p><p>The micro-budget makes this a massive win for A24 out of the gate and puts <em>undertone</em> director Ian Tuason in an elite category.</p><p><strong>$8.35M - </strong><em><strong>Scream 7</strong></em><strong> (Paramount)</strong></p><ul><li><p>$106.5M domestic total</p></li><li><p>$176.9M worldwide</p></li><li><p>$45M budget</p></li><li><p>RT: 32%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=UJrghaPJ0RY">Trailer</a></p></li></ul><p>Not including inflation this is now the top earning <em>Scream</em> film of all time:</p><ul><li><p><em>Scream</em> (1996)</p><ul><li><p>$6.4M opening</p></li><li><p>$103M domestic total</p></li><li><p><strong>$173M worldwide</strong></p></li></ul></li><li><p><em>Scream 2</em> (1997)</p><ul><li><p>$32.9M opening ($66.4M w/ inflation)</p></li><li><p>$101.4M domestic total</p></li><li><p><strong>$172.4M worldwide</strong></p></li></ul></li><li><p><em>Scream VI </em>(2023)</p><ul><li><p>$44.4M opening</p></li><li><p>$108.4M domestic total</p></li><li><p><strong>$166.6M worldwide</strong></p></li></ul></li><li><p><em>Scream 3</em> (2000)</p><ul><li><p>$34.7M opening ($66.5M w/ inflation)</p></li><li><p>$89.1M domestic total</p></li><li><p><strong>$161.8M worldwide</strong></p></li></ul></li><li><p><em>Scream </em>(2022)</p><ul><li><p>$30M opening</p></li><li><p>$81.6M domestic total</p></li><li><p><strong>$137.7M worldwide</strong></p></li></ul></li><li><p><em>Scream 4</em> (2011)</p><ul><li><p>$18.7M opening</p></li><li><p>$38.2M domestic total</p></li><li><p><strong>$97.2M worldwide</strong></p></li></ul></li></ul><p>The budget was $45M, and it is fully recouped.</p><p><strong>$4.7M - </strong><em><strong>GOAT</strong></em><strong> (Sony)</strong></p><ul><li><p>$90.6M domestic total</p></li><li><p>$162.8M worldwide</p></li><li><p>$90M budget</p></li><li><p>RT: 82%</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=ggZA2oi8S5s">Trailer</a></p></li></ul><p><em>GOAT</em> had a tiny 27% drop in its fifth week.</p><p>Sony&#8217;s new original animated film will end nowhere near Sony&#8217;s top three animated films that launched series (<em>Spider-Man</em> not included):</p><ul><li><p><em>Hotel Transylvania</em> (2012)</p><ul><li><p>$42.5M opening</p></li><li><p>$148.3M domestic total</p></li><li><p>$377.1M worldwide</p></li></ul></li><li><p><em>The Smurfs </em>(2011)</p><ul><li><p>$35.6M opening</p></li><li><p>$142.6M domestic total</p></li><li><p>$563.7M worldwide</p></li></ul></li><li><p><em>Cloudy with a Chance of Meatballs</em> (2009)</p><ul><li><p>$30.3M opening</p></li><li><p>$124.9M domestic total</p></li><li><p>$236.8M worldwide</p></li></ul></li></ul><p><em>GOAT</em> will not reach the mega totals of the above, and it&#8217;s unlikely to recoup its $90M budget.</p><p><strong>$2.1M - </strong><em><strong>The Bride!</strong></em><strong> (Warner Bros.)</strong></p><ul><li><p>$11.3M domestic total</p></li><li><p>$27M worldwide</p></li><li><p>$80M budget</p></li><li><p>RT: 59%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=IhgcUArO3Uo">Trailer</a></p></li></ul><p>This film dropped a massive 70% in its second week making a paltry per screen average of $638/screen across 3304 theaters.</p><p>This is actually Warner Bros.&#8217; largest second weekend drop of the last year:</p><ul><li><p><em>Sinners</em></p><ul><li><p>6% week 2 drop</p></li></ul></li><li><p><em>Weapons</em></p><ul><li><p>43% week 2 drop</p></li></ul></li><li><p><em>One Battle After Another</em></p><ul><li><p>49% week 2 drop</p></li></ul></li><li><p><em>Minecraft Movie</em></p><ul><li><p>50% week 2 drop</p></li></ul></li><li><p><em>Superman</em></p><ul><li><p>54% week 2 drop</p></li></ul></li><li><p><em>Wuthering Heights</em></p><ul><li><p>57% week 2 drop</p></li></ul></li><li><p><em>Final Destination: Bloodlines</em></p><ul><li><p>62% week 2 drop</p></li></ul></li><li><p><em>The Conjuring: Last Rites</em></p><ul><li><p>69.5% week 2 drop</p></li></ul></li></ul><p>This film is set to lose a lot of money given the $80M budget. This is disappointing as Warner Bros. has been minting massive horror films in the last 12 months:</p><ul><li><p><em>Weapons</em></p><ul><li><p>$270M worldwide</p></li></ul></li><li><p><em>Final Destination: Bloodlines</em></p><ul><li><p>$317.9M worldwide</p></li></ul></li><li><p><em>Sinners</em></p><ul><li><p>$370M worldwide</p></li></ul></li><li><p><em>The Conjuring: Last Rites</em></p><ul><li><p>$499.2M worldwide</p></li></ul></li></ul><p>There&#8217;s something wonderfully punk about Maggie Gyllenhaal&#8217;s <em>The Bride!</em> But it&#8217;s not hitting the way WB wanted, even with Jessie Buckley, Christian Bale, and Jake Gyllenhaal as the stars.</p><p><strong>$1.7M - </strong><em><strong>Kiki&#8217;s Delivery Service</strong></em><strong> (GKIDS)</strong></p><ul><li><p>35th anniversary re-release (week 1)</p></li><li><p>$2.7M domestic total (since 1989)</p></li><li><p>$12.1M worldwide (since 1989)</p></li><li><p>RT: 98%</p></li><li><p><a href="https://www.youtube.com/watch?v=nu4OX6RKeLY">Trailer</a></p></li></ul><p>This is one of Hayao Miyazaki&#8217;s films, although it doesn&#8217;t get as much love as <em>Spirited</em> <em>Away</em> (2001) or <em>Princess</em> <em>Mononoke</em> (1997) or <em>Howl&#8217;s Moving Castle</em> (2004).</p><p>It was first released in the US in 2019, where it made $1M across three days. So GKIDS has already exceeded that total.</p><p><strong>$1.7M - &#8220;</strong><em><strong>Wuthering Heights&#8221;</strong></em><strong> (Warner Bros.)</strong></p><ul><li><p>$81.9M domestic total</p></li><li><p>$226.4M worldwide</p></li><li><p>$80M (Warner Bros. acquired for this amount) + $85M Marketing budget</p></li><li><p>RT: 59%</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=3fLCdIYShEQ">Trailer</a></p></li></ul><p>Now that this is making its way towards the end of its box office run, it will likely be Warner Bros.&#8217; second-lowest wide release in the past year from a film that opened #1:</p><ul><li><p><em>Minecraft Movie</em></p><ul><li><p>$961.2M worldwide</p></li></ul></li><li><p><em>Superman</em></p><ul><li><p>$618.7M worldwide</p></li></ul></li><li><p><em>The Conjuring: Last Rites</em></p><ul><li><p>$499.2M worldwide</p></li></ul></li><li><p><em>Sinners</em></p><ul><li><p>$370M worldwide</p></li></ul></li><li><p><em>Final Destination: Bloodlines</em></p><ul><li><p>$317.9M worldwide</p></li></ul></li><li><p><em>Weapons</em></p><ul><li><p>$270M worldwide</p></li></ul></li><li><p><em>One Battle After Another</em></p><ul><li><p>$209.3M worldwide</p></li></ul></li></ul><p>However, this film is still doing great business and ranks as the fifth-highest-grossing erotic drama of all time behind the <em>Fifty Shades of Grey</em> series and <em>Indecent Proposal</em>:</p><ul><li><p><em>Fifty Shades of Grey </em>(2015)</p><ul><li><p>$85.2M opening</p></li><li><p>$166.2M domestic total</p></li><li><p>$570.8M worldwide</p></li></ul></li><li><p><em>Indecent Proposal</em> (1993)</p><ul><li><p>$18.3M opening</p></li><li><p>$106.6M domestic total</p></li><li><p>$266.6M worldwide</p></li></ul></li></ul><p>With a $165M budget all in, we&#8217;re still a ways from this hitting the break-even point at the box office.</p><p><strong>$1.5M - </strong><em><strong>Teenage Mutant Ninja Turtles II: The Secret of the Ooze </strong></em><strong>(New Line Cinema)</strong></p><ul><li><p>35th anniversary re-release (week 1)</p></li><li><p>$80.1M domestic total (since 1991)</p></li><li><p>Not released internationally</p></li><li><p>RT: 36%</p></li><li><p><a href="https://www.youtube.com/watch?v=AQqoaRCm3rk">Trailer</a></p></li></ul><p>These re-releases have become increasingly popular. Two examples: Paramount&#8217;s 10-year <em>Interstellar</em> re-release made $3.3M and Fathom Events 15th Anniversary <em>Coraline</em> re-release made $8.9M. </p><p>Usually these re-releases easily clear $1M while spending minimal money on marketing.</p><p><strong>$1.1M - </strong><em><strong>Crime 101</strong></em><strong> (Amazon MGM)</strong></p><ul><li><p>$35.6M domestic total</p></li><li><p>$67M worldwide</p></li><li><p>$90M budget</p></li><li><p>RT: 88%</p></li><li><p>Week 5</p></li></ul><p>This is a bad result for Amazon. Typically, they&#8217;ll try to recoup their production costs theatrically and then drive engagement to Prime as the movie plays there.</p><p>But this won&#8217;t come close to reaching $90M by the time it finishes its theatrical run.</p><p>So what happened? The movie stars Chris Hemsworth, Mark Ruffalo, Halle Berry, Barry Keoghan, Jennifer Jason Leigh, and Nick Nolte.</p><p><em>Crime 101</em>&nbsp;was marketed as a fairly generic crime drama, and although the execution was tip-top, the premise wasn&#8217;t compelling enough to drive the kind of big box office numbers that the cast deserved.</p><p><strong>Here are the lowest-grossing films of the week:</strong></p><p><strong>$9.1K - </strong><em><strong>Natchez </strong></em><strong>(Oscilloscope)</strong></p><ul><li><p>$163K domestic total</p></li><li><p>Premiere: Tribeca (winner: Best Doc)</p></li><li><p>$698 /screen average</p></li><li><p>Week 19</p></li><li><p><a href="https://www.youtube.com/watch?v=mRGfxjgoa9Y">Trailer</a></p></li></ul><p><strong>$8.1K - </strong><em><strong>The Moment </strong></em><strong>(A24)</strong></p><ul><li><p>$3.89M domestic total</p></li><li><p>$4.9M worldwide</p></li><li><p>Premiere: Sundance</p></li><li><p>$885 /screen average</p></li><li><p>Week 7</p></li><li><p><a href="https://www.youtube.com/watch?v=Pxqhi7Sgvu8">Trailer</a></p></li></ul><p><strong>$678 - </strong><em><strong>OBEX </strong></em><strong>(Oscilloscope)</strong></p><ul><li><p>$47.7K domestic total</p></li><li><p>Premiere: Sundance</p></li><li><p>$226 /screen average</p></li><li><p>Week 10</p></li><li><p><a href="https://www.youtube.com/watch?v=sTzpC2tpO7I">Trailer</a></p></li></ul><p><strong>Bleecker Street&#8217;s </strong><em><strong>Slanted</strong></em><strong> </strong>earned $617K in its opening weekend. This had a decent per-screen average of $1K/screen across 588 theaters. It premiered at SXSW.</p><p><strong>Focus Features&#8217; </strong><em><strong>Hamnet</strong></em> has now made $100M worldwide.</p><p></p>]]></content:encoded></item><item><title><![CDATA[Pixar Is Back]]></title><description><![CDATA[Box Office Trends 3/8]]></description><link>https://theindustry.co/p/pixar-is-back</link><guid isPermaLink="false">https://theindustry.co/p/pixar-is-back</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 08 Mar 2026 18:39:03 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/d30613a6-291e-43ed-97a7-68e1ed2de4ab_1000x1483.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today&#8217;s Box Office Breakdown</strong>, we analyze six new releases:</p><ul><li><p>Pixar&#8217;s <em><strong>Hoppers</strong></em></p></li><li><p>Warner Bros.&#8217; <em><strong>The Bride!</strong></em></p></li><li><p>Magenta Light Studios&#8217; <em><strong>Protector</strong></em></p></li><li><p>IFC Films&#8217; <em><strong>Dolly</strong></em></p></li><li><p>Well Go USA&#8217;s <em><strong>Youngblood</strong></em></p></li><li><p>Mubi&#8217;s <em><strong>Pompei: Below the Clouds</strong></em></p></li></ul><p>Plus, a full breakdown of the top ten at the box office this weekend. Plus, a deep dive into how Warner Bros. lost its lead at the box office after 9 straight #1 releases.</p><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!K_Ul!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a264d2d-958a-4946-9ef7-41417b2bbc51_1873x822.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!K_Ul!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a264d2d-958a-4946-9ef7-41417b2bbc51_1873x822.png 424w, https://substackcdn.com/image/fetch/$s_!K_Ul!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a264d2d-958a-4946-9ef7-41417b2bbc51_1873x822.png 848w, https://substackcdn.com/image/fetch/$s_!K_Ul!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a264d2d-958a-4946-9ef7-41417b2bbc51_1873x822.png 1272w, https://substackcdn.com/image/fetch/$s_!K_Ul!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a264d2d-958a-4946-9ef7-41417b2bbc51_1873x822.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!K_Ul!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a264d2d-958a-4946-9ef7-41417b2bbc51_1873x822.png" width="1456" height="639" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0a264d2d-958a-4946-9ef7-41417b2bbc51_1873x822.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:639,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:106708,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://theindustry.co/i/190290849?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a264d2d-958a-4946-9ef7-41417b2bbc51_1873x822.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!K_Ul!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a264d2d-958a-4946-9ef7-41417b2bbc51_1873x822.png 424w, https://substackcdn.com/image/fetch/$s_!K_Ul!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a264d2d-958a-4946-9ef7-41417b2bbc51_1873x822.png 848w, https://substackcdn.com/image/fetch/$s_!K_Ul!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a264d2d-958a-4946-9ef7-41417b2bbc51_1873x822.png 1272w, https://substackcdn.com/image/fetch/$s_!K_Ul!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a264d2d-958a-4946-9ef7-41417b2bbc51_1873x822.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Pixar&#8217;s </strong><em><strong>Hoppers </strong></em><strong>took #1 at the box office with $46M domestic. </strong>Internationally, it made $42M, bringing its worldwide total to $88M.</p><p>This is sensational news for Pixar, and their best opening for an original film in nearly a decade, topping:</p><ul><li><p><em>Elio</em> (2025)</p><ul><li><p><strong>$20.8M opening</strong></p></li></ul></li><li><p><em>Elemental</em> (2023)</p><ul><li><p><strong>$29.6M opening</strong></p></li></ul></li><li><p><em>Onward</em> (2020)</p><ul><li><p><strong>$39.1M opening</strong></p></li></ul></li></ul><p>It came close to beating:</p><p><em>Coco</em> (2017)</p><ul><li><p>$50.8M opening</p></li></ul><p><em>Hoppers</em> exceeds Pixar&#8217;s average opening by 17%. Of course, it&#8217;s nowhere close to <em>Incredibles 2</em> (2018, $182.7M) and <em>Finding Dory</em> (2016, $135M) wild domestic openings.</p><p><em>Hoppers</em>&#8217; budget is $150M, and it should have no problem recouping, as Pixar films tend to stay in theaters for a long time.</p><p>It had a very strong per-screen average of $11.5K/screen across 4000 theaters.</p><p><a href="https://www.youtube.com/watch?v=PypDSyIRRSs">Trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the rest of the top 10:</strong></p><p><strong>$17.3M - </strong><em><strong>Scream 7</strong></em><strong> (Paramount)</strong></p><ul><li><p>$93.4M domestic total</p></li><li><p>$149.5M worldwide</p></li><li><p>$45M budget</p></li><li><p>RT: 32%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=UJrghaPJ0RY">Trailer</a></p></li></ul><p><em>Scream 7</em> dropped a massive 73% in its second weekend. That&#8217;s the largest week 2 drop in franchise history:</p><ul><li><p><em>Scream</em> (1996)</p><ul><li><p>$6.4M opening</p></li><li><p><strong>$9.1M week 2 (+42.8%)</strong></p></li><li><p>$103M domestic total</p></li><li><p>$173M worldwide</p></li></ul></li><li><p><em>Scream 2</em> (1997)</p><ul><li><p>$32.9M opening ($66.4M w/ inflation)</p></li><li><p><strong>$13.9M week 2 (-57.7%)</strong></p></li><li><p>$101.4M domestic total</p></li><li><p>$172.4M worldwide</p></li></ul></li><li><p><em>Scream 3</em> (2000)</p><ul><li><p>$34.7M opening ($66.5M w/ inflation)</p></li><li><p><strong>$16.3M week 2 (-53%)</strong></p></li><li><p>$89.1M domestic total</p></li><li><p>$161.8M worldwide</p></li></ul></li><li><p><em>Scream 4</em> (2011)</p><ul><li><p>$18.7M opening</p></li><li><p><strong>$7M week 2 (-62.4%)</strong></p></li><li><p>$38.2M domestic total</p></li><li><p>$97.2M worldwide</p></li></ul></li><li><p><em>Scream </em>(2022)</p><ul><li><p>$30M opening</p></li><li><p><strong>$12.2M week 2 (-59.3%)</strong></p></li><li><p>$81.6M domestic total</p></li><li><p>$137.7M worldwide</p></li></ul></li><li><p><em>Scream VI </em>(2023)</p><ul><li><p>$44.4M opening</p></li><li><p><strong>$17.3M week 2 (-61%)</strong></p></li><li><p>$108.4M domestic total</p></li><li><p>$166.6M worldwide</p></li></ul></li></ul><p>However, because <em>Scream 7</em> had the largest opening ever in the franchise (sans inflation), if it&#8217;s able to hold on, it is poised to become the highest-earning film in the series.</p><p>The budget was $45M, and it is fully recouped.</p><p><strong>$7.3M - </strong><em><strong>The Bride!</strong></em><strong> (Warner Bros.)</strong></p><ul><li><p>$13.6M worldwide</p></li><li><p>$80M budget</p></li><li><p>RT: 59%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=IhgcUArO3Uo">Trailer</a></p></li></ul><p>Warner Bros. has had nine consecutive #1 opening weekends, with each film opening north of $30M domestically. <em>The Bride!</em> has unfortunately broken that hot streak.</p><p>This is disappointing as Warner Bros. has been minting massive horror films in the last 12 months:</p><ul><li><p><em>Sinners</em></p><ul><li><p>$48M opening</p></li><li><p>$280M domestic total</p></li><li><p>$370M worldwide</p></li></ul></li><li><p><em>Weapons</em></p><ul><li><p>$43.5M opening</p></li><li><p>$151.6M domestic total</p></li><li><p>$270M worldwide</p></li></ul></li><li><p><em>Final Destination: Bloodlines</em></p><ul><li><p>$51.6M opening</p></li><li><p>$138.3M domestic total</p></li><li><p>$317.9M worldwide</p></li></ul></li><li><p><em>The Conjuring: Last Rites</em></p><ul><li><p>$84M opening</p></li><li><p>$177.8M domestic total</p></li><li><p>$499.2M worldwide</p></li></ul></li></ul><p>It&#8217;s possible that we&#8217;ve been oversaturated with <em>Frankenstein</em> films this year, with Netflix&#8217;s <em>Frankenstein</em> (2025) just finishing up its awards campaign.</p><p>There&#8217;s something wonderfully punk about Maggie Gyllenhaal&#8217;s <em>The Bride!</em> A feminist retelling of Frankenstein, releasing on International Women&#8217;s Day. But it&#8217;s not hitting the way WB wanted, even with Jessie Buckley, Christian Bale, and Jake Gyllenhaal as the stars.</p><p>The budget was so high that it may not recoup.</p><p><strong>$6.6M - </strong><em><strong>GOAT</strong></em><strong> (Sony)</strong></p><ul><li><p>$83.8M domestic total</p></li><li><p>$146.3M worldwide</p></li><li><p>$90M budget</p></li><li><p>RT: 82%</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=ggZA2oi8S5s">Trailer</a></p></li></ul><p><em>GOAT</em> dropped a middling 55% in its fourth week.</p><p>Sony's new original animated film will end nowhere near Sony&#8217;s top three animated films that launched series (<em>Spider-Man</em> not included):</p><ul><li><p><em>Hotel Transylvania</em> (2012)</p><ul><li><p>$42.5M opening</p></li><li><p>$148.3M domestic total</p></li><li><p>$377.1M worldwide</p></li></ul></li><li><p><em>The Smurfs </em>(2011)</p><ul><li><p>$35.6M opening</p></li><li><p>$142.6M domestic total</p></li><li><p>$563.7M worldwide</p></li></ul></li><li><p><em>Cloudy with a Chance of Meatballs</em> (2009)</p><ul><li><p>$30.3M opening</p></li><li><p>$124.9M domestic total</p></li><li><p>$236.8M worldwide</p></li></ul></li></ul><p><em>GOAT</em> will not reach the mega totals of the above, and it&#8217;s unclear if it&#8217;ll recoup its $90M budget.</p><p><strong>$3.8M - &#8220;</strong><em><strong>Wuthering Heights&#8221;</strong></em><strong> (Warner Bros.)</strong></p><ul><li><p>$78.8M domestic total</p></li><li><p>$213.7M worldwide</p></li><li><p>$80M (Warner Bros. acquired for this amount) + $85M Marketing budget</p></li><li><p>RT: 59%</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=3fLCdIYShEQ">Trailer</a></p></li></ul><p>Now that this is making its way towards the end of its box office run, it will likely be Warner Bros.&#8217; second-lowest wide release in the past year from a film that opened #1:</p><ul><li><p><em>Minecraft Movie</em></p><ul><li><p>$961.2M</p></li></ul></li><li><p><em>Superman</em></p><ul><li><p>$618.7M</p></li></ul></li><li><p><em>The Conjuring: Last Rites</em></p><ul><li><p>$499.2M worldwide</p></li></ul></li><li><p><em>Sinners</em></p><ul><li><p>$370M worldwide</p></li></ul></li><li><p><em>Final Destination: Bloodlines</em></p><ul><li><p>$317.9M worldwide</p></li></ul></li><li><p><em>Weapons</em></p><ul><li><p>$270M worldwide</p></li></ul></li><li><p><em>One Battle After Another</em></p><ul><li><p>$209.3M</p></li></ul></li></ul><p>However, this film is still doing great business and ranks as the fifth-highest-grossing erotic drama of all time behind the <em>Fifty Shades of Grey</em> series and <em>Indecent Proposal</em>:</p><ul><li><p><em>Fifty Shades of Grey </em>(2015)</p><ul><li><p>$85.2M opening</p></li><li><p>$166.2M domestic total</p></li><li><p>$570.8M worldwide</p></li></ul></li><li><p><em>Indecent Proposal</em> (1993)</p><ul><li><p>$18.3M opening</p></li><li><p>$106.6M domestic total</p></li><li><p>$266.6M worldwide</p></li></ul></li></ul><p>With a $165M budget all in, we&#8217;re still a ways from this hitting the break-even point at the box office.</p><p><strong>$2.07M - </strong><em><strong>Crime 101</strong></em><strong> (Amazon MGM)</strong></p><ul><li><p>$33.6M domestic total</p></li><li><p>$60.6M worldwide</p></li><li><p>$90M budget</p></li><li><p>RT: 88%</p></li><li><p>Week 4</p></li></ul><p>This took a week 4 drop of 40%. This is a bad result for Amazon. Typically, they&#8217;ll try to recoup their production costs theatrically and then drive engagement to Prime as the movie plays there.</p><p>But this won&#8217;t come close to reaching $90M by the time it finishes its theatrical run.</p><p>So what happened? The movie stars Chris Hemsworth, Mark Ruffalo, Halle Berry, Barry Keoghan, Jennifer Jason Leigh, and Nick Nolte.</p><p><em>Crime 101</em>&nbsp;was marketed as a fairly generic crime drama, and although the execution was tip-top, the premise wasn&#8217;t compelling enough to drive the kind of big box office numbers that the cast deserved.</p><p><strong>$1.6M - </strong><em><strong>Send Help</strong></em><strong> (20th Century)</strong></p><ul><li><p>$62.74M domestic total</p></li><li><p>$91.4M worldwide</p></li><li><p>$40M budget</p></li><li><p>RT: 94%</p></li><li><p>Week 6</p></li><li><p><a href="https://www.youtube.com/watch?v=R4wiXj9NmEE">Trailer</a></p></li></ul><p><em>Send Help</em>&#8217;s 2% week 3 drop was legendary. And now at week 6, the drop of 30% is pretty good as well.</p><p>This is director Sam Raimi&#8217;s top-earning original film, beating out:</p><ul><li><p><em>Drag Me to Hell </em>(2009)</p><ul><li><p>$90.8M worldwide (sans inflation)</p></li></ul></li></ul><p>Of course, his other films based on IP (<em>Spider-Man</em>, <em>Doctor Strange</em>, <em>Oz the Great and Powerful</em>) have pulled in massive earnings. </p><p><em>Send Help</em> was boosted by the unusual but genius decision to cast rom-com regular Rachel McAdams in a horror.</p><p><strong>$1.5M - </strong><em><strong>I Can Only Imagine 2</strong></em><strong> (Lionsgate)</strong></p><ul><li><p>$16.2M domestic total</p></li><li><p>$18M budget</p></li><li><p>RT: 62%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=8MLqWdUOZYQ">Trailer</a></p></li></ul><p>This had a sizable week 3 drop of 52%. Right now, it&#8217;s trailing the first film&#8217;s third week total by a large margin:</p><ul><li><p><em>I Can Only Imagine </em>(2018)</p><ul><li><p>$17.1M opening (vs 2&#8217;s $7.75M)</p></li><li><p><strong>$55.3M week 3 total (vs 2&#8217;s $16M)</strong></p></li><li><p>$83.5M domestic total</p></li><li><p>$86.1M worldwide</p></li></ul></li></ul><p>Lionsgate typically does decently with these faith-based films, where they partner with Kingdom Story Company (<em>Jesus Revolution</em> took $53.4M worldwide).</p><p>However, faith-based sequels tend not to make as much as the original.</p><ul><li><p><em>God&#8217;s Not Dead</em> (2014)</p><ul><li><p>$64.7M worldwide</p></li></ul></li><li><p><em>God&#8217;s Not Dead</em> 2 (2016)</p><ul><li><p>$24.5M worldwide</p></li></ul></li></ul><p>Luckily for Lionsgate, the budget here is fairly small, so even if it continues to drop next week, it shouldn&#8217;t be a huge loss.</p><p><strong>$1.5M - </strong><em><strong>EPiC:</strong></em> <em><strong>Elvis Presley in Concert</strong></em><strong> (Neon - domestic, Universal - international)</strong></p><ul><li><p>$10.9M domestic total</p></li><li><p>$20.7M worldwide</p></li><li><p>$10M budget</p></li><li><p>RT: 96%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=2s_dCvUgOBI">Trailer</a></p></li></ul><p>This is a massive win for Neon. It is now set to top every music doc of the last 15 years: </p><ul><li><p><em>Becoming Led Zeppelin </em>(2025)</p><ul><li><p>$10.4M domestic total</p></li><li><p>$14.7M worldwide</p></li></ul></li><li><p><em>Summer of Soul (...Or, When the Revolution Could Not Be Televised)</em> (2021)</p><ul><li><p>$2.3M domestic total</p></li><li><p>$3.7M worldwide</p></li></ul></li><li><p><em>Amazing Grace</em> (2018)</p><ul><li><p>$4.5M domestic total</p></li><li><p>$7.8M worldwide</p></li></ul></li><li><p><em>Marley</em> (2012)</p><ul><li><p>$1.4M domestic total</p></li><li><p>$3.8M worldwide</p></li></ul></li><li><p><em>Amy</em> (2015)</p><ul><li><p>$222K opening</p></li><li><p>$8.4M domestic total</p></li><li><p>$23.7M worldwide (will surpass by next weekend).</p></li></ul></li></ul><p>With Baz Luhrmann at the helm, who drove <em>Elvis</em> (2022) to $288.7M worldwide, we&#8217;re excited to see where this companion doc will go.</p><p><strong>$1.3M - </strong><em><strong>Demon Slayer: Kimetsu no Yaiba Infinity Castle</strong></em><strong> (Sony)</strong></p><ul><li><p>$135.8M domestic total</p></li><li><p>$734.8M worldwide</p></li><li><p>$20M budget</p></li><li><p>RT: 98%</p></li><li><p>Week 26</p></li><li><p><a href="https://www.youtube.com/watch?v=x7uLutVRBfI">Trailer</a></p></li></ul><p>This re-release adds to the monstrous total of what is now the highest-grossing anime film of all time, well surpassing:</p><ul><li><p><em>Demon Slayer 1: Kimetsu no Yaiba - The Movie: Mugen Train </em>(Crunchyroll, 2020)</p><ul><li><p>$49.9M domestic total</p></li><li><p>$486.5M worldwide</p></li></ul></li><li><p><em>Spirited Away</em> (2001)</p><ul><li><p>$395.8M worldwide ($581.5M w/ inflation)</p></li></ul></li><li><p><em>Pok&#233;mon: The First Movie</em> (1999)</p><ul><li><p>$31M domestic opening ($60M w/ inflation)</p></li><li><p>$163.6M worldwide total ($318M w/ inflation)</p></li></ul></li></ul><p>The distributor, Crunchyroll (owner: Sony), controls much of the market here for popularizing Japanese anime, and they have built tremendously off the previous installment.</p><p><strong>Here are the lowest-grossing films of the week:</strong></p><p><strong>$12.5K - </strong><em><strong>Standout: The Ben Kjar Story </strong></em><strong>(Angel Studios)</strong></p><ul><li><p>$603.5K domestic total</p></li><li><p>Premiere: Slamdance</p></li><li><p>$830/screen average</p></li><li><p>Week 7</p></li><li><p><a href="https://www.youtube.com/watch?v=8cRg_fMgVwU">Trailer</a></p></li></ul><p><strong>$8.9K - </strong><em><strong>The Moment </strong></em><strong>(A24)</strong></p><ul><li><p>$3.87M domestic total</p></li><li><p>Premiere: Sundance</p></li><li><p>$885 /screen average</p></li><li><p>Week 6</p></li><li><p><a href="https://www.youtube.com/watch?v=Pxqhi7Sgvu8">Trailer</a></p></li></ul><p><strong>$8.4K - </strong><em><strong>Natchez </strong></em><strong>(Oscilloscope)</strong></p><ul><li><p>$149.2K domestic total</p></li><li><p>Premiere: Tribeca (winner: Best Doc)</p></li><li><p>$1.1K /screen average</p></li><li><p>Week 18</p></li><li><p><a href="https://www.youtube.com/watch?v=mRGfxjgoa9Y">Trailer</a></p></li></ul><p><strong>Mubi&#8217;s </strong><em><strong>Pompei: Below the Clouds </strong></em>earned $18.8K in its opening weekend. This had a strong per-screen average of $9.4K/screen across 2 theaters. It premiered at Venice, where it won the Special Jury Prize.</p><p><strong>Well Go USA&#8217;s </strong><em><strong>Youngblood </strong></em>earned $93.7K in its opening weekend. This had a very weak per-screen average of $375/screen across 250 theaters.</p><p><strong>IFC Films&#8217; </strong><em><strong>Dolly </strong></em>earned $480K in its opening weekend. This had a weak per-screen average of $592/screen across 810 theaters. </p><p><strong>Magenta Light Studios&#8217; </strong><em><strong>Protector </strong></em>earned $744K in its opening weekend. This had a weak per-screen average of $738/screen across 1007 theaters. The film stars Milla Jovovich.</p><p>Also worth noting is a massive 94% drop for <strong>20th Century Studios&#8217; </strong><em><strong>Psycho Killer</strong></em> in its 3rd week.</p><p>Also, <strong>Neon&#8217;s </strong><em><strong>Sirat</strong></em> jumped up 173% to $353K for its 2026 re-release. Its total is $1M domestic. </p>]]></content:encoded></item><item><title><![CDATA[Paramount's Primal Scream]]></title><description><![CDATA[Box Office Trends 3/1]]></description><link>https://theindustry.co/p/paramounts-primal-scream</link><guid isPermaLink="false">https://theindustry.co/p/paramounts-primal-scream</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 01 Mar 2026 18:20:33 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/d8a29432-78b6-46a3-90b9-ce886be94fdd_878x1300.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today&#8217;s Box Office Breakdown</strong>, we analyze six new releases:</p><ul><li><p>Paramount&#8217;s <em><strong>Scream 7</strong></em></p></li><li><p>Trafalgar Releasing&#8217;s <em><strong>Twenty One Pilots: More Than We Ever Imagined</strong></em></p></li><li><p>GAGA Corporation&#8217;s<strong> </strong><em><strong>Uma Musume: Pretty Derby</strong></em></p></li><li><p>Greenwich&#8217;s <em><strong>Dreams</strong></em></p></li><li><p>GKIDS&#8217; <em><strong>Hypnosis Mic</strong></em></p></li><li><p>Brainstorm&#8217;s <em><strong>For Worse</strong></em></p></li></ul><p>Plus, a full breakdown of the top ten at the box office this weekend. And final results for <em>Avatar 3</em> which dropped to 11th place.</p><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!jsv9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F637526d2-9b55-4434-b736-b44994f13198_4384x1979.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!jsv9!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F637526d2-9b55-4434-b736-b44994f13198_4384x1979.png 424w, 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><div><hr></div><p><strong>Paramount&#8217;s</strong> <em><strong>Scream 7 </strong></em><strong>took #1 at the box office with $64.1M domestic. </strong>Internationally it made $33.1M, bringing its worldwide total to $97.2M.</p><p>It is the largest opening in the franchise, not including inflation:</p><ul><li><p><em>Scream</em> (1996)</p><ul><li><p><strong>$6.4M opening</strong></p></li><li><p>$103M domestic total</p></li><li><p>$173M worldwide</p></li></ul></li><li><p><em>Scream 2</em> (1997)</p><ul><li><p><strong>$32.9M opening ($66.4M w/ inflation)</strong></p></li><li><p>$101.4M domestic total</p></li><li><p>$172.4M worldwide</p></li></ul></li><li><p><em>Scream 3</em> (2000)</p><ul><li><p><strong>$34.7M opening ($66.5M w/ inflation)</strong></p></li><li><p>$89.1M domestic total</p></li><li><p>$161.8M worldwide</p></li></ul></li><li><p><em>Scream 4</em> (2011)</p><ul><li><p><strong>$18.7M opening</strong></p></li><li><p>$38.2M domestic total</p></li><li><p>$97.2M worldwide</p></li></ul></li><li><p><em>Scream </em>(2022)</p><ul><li><p><strong>$30M opening</strong></p></li><li><p>$81.6M domestic total</p></li><li><p>$137.7M worldwide</p></li></ul></li><li><p><em>Scream VI </em>(2023)</p><ul><li><p><strong>$44.4M opening</strong></p></li><li><p>$108.4M domestic total</p></li><li><p>$166.6M worldwide</p></li></ul></li></ul><p>In 2025 and 2026, late-stage horror franchise entries are performing well. <em>Final Destination: Bloodlines</em> (2025), the sixth film in the series, had a franchise-best opening at $51.6M.</p><p>In fact, from what we can tell, <em>Scream 7</em> had the biggest box office opening for the 7th episode of a horror film, opening over 3x the average.</p><p>The budget was $45M and it should be fully recouped by next weekend.</p><p>The per screen average was a weekend-best of $18.1K/screen across 3540 theaters.</p><p>Here is the <a href="https://www.youtube.com/watch?v=UJrghaPJ0RY">trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the rest of the top 10:</strong></p><p><strong>$12M - </strong><em><strong>GOAT</strong></em><strong> (Sony)</strong></p><ul><li><p>$74M domestic total</p></li><li><p>$130.5M worldwide</p></li><li><p>$90M</p></li><li><p>RT: 82%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=ggZA2oi8S5s">Trailer</a></p></li></ul><p><em>GOAT</em> dropped a small 29% in its third week.</p><p>Sony is on its way to creating another original animated hit franchise. Even though it opened lower than Sony&#8217;s top three animations that launched series (<em>Spider-Man</em> not included), its week 3 drop held steady:</p><ul><li><p><em>Hotel Transylvania</em> (2012)</p><ul><li><p>$42.5M opening</p></li><li><p><strong>36.3% week 3 drop ($17.2M)</strong></p></li><li><p>$148.3M domestic total</p></li><li><p>$377.1M worldwide</p></li></ul></li><li><p><em>The Smurfs </em>(2011)</p><ul><li><p>$35.6M opening</p></li><li><p><strong>33.7% week 3 drop ($13.7M)</strong></p></li><li><p>$142.6M domestic total</p></li><li><p>$563.7M worldwide</p></li></ul></li><li><p><em>Cloudy with a Chance of Meatballs</em> (2009)</p><ul><li><p>$30.3M opening</p></li><li><p><strong>36.9% week 3 drop ($15.8M)</strong></p></li><li><p>$124.9M domestic total</p></li><li><p>$236.8M worldwide</p></li></ul></li><li><p><em>GOAT</em> (2025)</p><ul><li><p>$27.2M opening</p></li><li><p><strong>29% week 3 drop ($12M)</strong></p></li></ul></li></ul><p><em>GOAT</em> may not reach the mega totals of the above, and it&#8217;s unclear if it&#8217;ll recoup its $90M budget.</p><p><strong>$6.95M - &#8220;</strong><em><strong>Wuthering Heights&#8221;</strong></em><strong> (Warner Bros.)</strong></p><ul><li><p>$72.3M domestic total</p></li><li><p>$192M worldwide</p></li><li><p>$80M (Warner Bros. Acquired for this amount) + $85M Marketing budget</p></li><li><p>RT: 59%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=3fLCdIYShEQ">Trailer</a></p></li></ul><p>At a 50% drop, this ranks on the higher end for Warner Bros. third weekend drops for its top films of the past year:</p><ul><li><p><em>Sinners</em></p><ul><li><p>28% week 3 drop</p></li></ul></li><li><p><em>Final Destination: Bloodlines</em></p><ul><li><p>29.4% week 3 drop</p></li></ul></li><li><p><em>Weapons</em></p><ul><li><p>37% week 3 drop</p></li></ul></li><li><p><em>One Battle After Another</em></p><ul><li><p>39% week 3 drop</p></li></ul></li><li><p><em>Minecraft Movie</em></p><ul><li><p>48.4% week 3 drop</p></li></ul></li><li><p><em>The Conjuring: Last Rites</em></p><ul><li><p>52.1% week 3 drop</p></li></ul></li><li><p><em>Superman</em></p><ul><li><p>57.5% week 3 drop</p></li></ul></li></ul><p>However this film is still doing great business and ranks as the fifth-highest grossing erotic drama of all time behind the <em>Fifty Shades of Grey</em> series and <em>Indecent Proposal</em>:</p><ul><li><p><em>Fifty Shades of Grey </em>(2015)</p><ul><li><p>$85.2M opening</p></li><li><p>$166.2M domestic total</p></li><li><p>$570.8M worldwide</p></li></ul></li><li><p><em>Indecent Proposal</em> (1993)</p><ul><li><p>$18.3M opening</p></li><li><p>$106.6M domestic total</p></li><li><p>$266.6M worldwide</p></li></ul></li></ul><p>With a $165M budget all in we&#8217;re still a ways from this hitting break even point at the box office.</p><p><strong>$4.3M - </strong><em><strong>Twenty One Pilots: More Than We Ever Imagined </strong></em><strong>(Trafalgar Releasing)</strong></p><ul><li><p>RT: 100%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=aFdE4HX4zYQ">Trailer</a></p></li></ul><p>This is a massive win for Trafalgar Releasing and the Grammy-winning band Twenty One Pilots.</p><p>These concert films are gaining popularity. In the past two years, we&#8217;ve seen a spike, including some re-releases:</p><ul><li><p><em>Pink Floyd: Live at Pompeii</em> (2025 re-release, Trafalgar Releasing)</p><ul><li><p>$2.6M opening</p></li><li><p>$6.5M worldwide</p></li></ul></li><li><p><em>Renaissance: A Film by Beyonc&#233;</em> (2023)</p><ul><li><p>$33.9M domestic</p></li><li><p>$44M worldwide</p></li></ul></li><li><p><em>Stop Making Sense</em> (2023 re-release, A24)</p><ul><li><p>$5.2M domestic</p></li><li><p>$6.9M worldwide</p></li></ul></li></ul><p>Of course, it&#8217;s nowhere near Taylor Swift&#8217;s <em>The Eras Tour </em>(2023) which opened at $93.2M or <em>Taylor Swift | The Official Release Party of a Showgirl </em>took #1 at the box office with $33M.</p><p><strong>$3.5M - </strong><em><strong>EPiC:</strong></em> <em><strong>Elvis Presley in Concert</strong></em><strong> (Neon - domestic, Universal - international)</strong></p><ul><li><p>$7.8M domestic total</p></li><li><p>$14.4M worldwide</p></li><li><p>$10M budget</p></li><li><p>RT: 96%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=2s_dCvUgOBI">Trailer</a></p></li></ul><p>This is a massive win for Neon as the film jumped 9% from its opening weekend. That&#8217;s because it opened on 325 screens with an astounding $10K/screen. Week 2 (this weekend) it did $1.8K/screen on 1940 theaters.</p><p>It had a larger opening than other top music docs of the past 15 years. And has already topped:</p><ul><li><p><em>Becoming Led Zeppelin </em>(2025)</p><ul><li><p>$2.7M opening</p></li><li><p>$10.4M domestic total</p></li><li><p>$14.7M worldwide (will surpass by tomorrow)</p></li></ul></li><li><p><em>Summer of Soul (...Or, When the Revolution Could Not Be Televised)</em> (2021)</p><ul><li><p>$800K opening</p></li><li><p>$2.3M domestic total</p></li><li><p>$3.7M worldwide</p></li></ul></li><li><p><em>Amazing Grace</em> (2018)</p><ul><li><p>$47K opening</p></li><li><p>$4.5M domestic total</p></li><li><p>$7.8M worldwide</p></li></ul></li><li><p><em>Marley</em> (2012)</p><ul><li><p>$262K opening</p></li><li><p>$1.4M domestic total</p></li><li><p>$3.8M worldwide</p></li></ul></li></ul><p>We&#8217;ll see if it can continue to hold steam internationally to top:</p><ul><li><p><em>Amy</em> (2015)</p><ul><li><p>$222K opening</p></li><li><p>$8.4M domestic total</p></li><li><p>$23.7M worldwide</p></li></ul></li></ul><p>With Baz Luhrmann at the helm, who drove <em>Elvis</em> (2022) to $288.7M worldwide, we&#8217;re excited to see where this companion doc will go.</p><p><strong>$3.4M - </strong><em><strong>Crime 101</strong></em><strong> (Amazon MGM)</strong></p><ul><li><p>$30.1M domestic total</p></li><li><p>$57.2M worldwide</p></li><li><p>$90M budget</p></li><li><p>RT: 88%</p></li><li><p>Week 3</p></li></ul><p>This took a smaller week 3 drop of 38%. Even still it&#8217;s clear to see that this is a bad result for Amazon. Typically, they&#8217;ll try to recoup their production costs theatrically and then drive engagement to Prime as the movie plays there.</p><p>But this won&#8217;t come close to reaching $90M by the time it finishes its theatrical run.</p><p>So what happened? The movie stars Chris Hemsworth, Mark Ruffalo, Halle Berry, Barry Keoghan, Jennifer Jason Leigh, and Nick Nolte.</p><p><em>Crime 101</em> was marketed as a fairly generic crime drama and although the execution was tip top, the premise wasn&#8217;t compelling enough to drive the kind of big box office numbers that the cast deserved.</p><p><strong>$3.1M - </strong><em><strong>I Can Only Imagine 2</strong></em><strong> (Lionsgate)</strong></p><ul><li><p>$13.3M domestic total</p></li><li><p>$18M budget</p></li><li><p>RT: 62%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=8MLqWdUOZYQ">Trailer</a></p></li></ul><p>This had a large week 2 drop of 60%, more significant than the first film in the series which was a hit:</p><ul><li><p><em>I Can Only Imagine </em>(2018)</p><ul><li><p>$17.1M opening (vs 2&#8217;s $7.75M)</p></li><li><p><strong>20.4% week 2 drop - $13.6M</strong></p></li><li><p>$83.5M domestic total</p></li><li><p>$86.1M worldwide</p></li></ul></li></ul><p>Lionsgate typically does decently with these faith-based films where they partner with Kingdom Story Company (<em>Jesus Revolution</em> took $53.4M worldwide).</p><p>However, faith-based sequels tend to not make as much as the original.</p><ul><li><p><em>God&#8217;s Not Dead</em> (2014)</p><ul><li><p>$64.7M worldwide</p></li></ul></li><li><p><em>God&#8217;s Not Dead</em> 2 (2016)</p><ul><li><p>$24.5M worldwide</p></li></ul></li></ul><p>Luckily for Lionsgate the budget here is fairly small so even if it continues to drop next week it shouldn&#8217;t be a huge loss.</p><p><strong>$2.3M - </strong><em><strong>Send Help</strong></em><strong> (20th Century)</strong></p><ul><li><p>$59.4M domestic total</p></li><li><p>$86.9M worldwide</p></li><li><p>$40M budget</p></li><li><p>RT: 94%</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=R4wiXj9NmEE">Trailer</a></p></li></ul><p><em>Send Help</em>&#8217;s 2% week 3 drop was legendary. And now at week 5, the drop of 48% is starting to show some fatigue.</p><p>But by next week this will be director Sam Raimi&#8217;s top earning original film. Of course, his other films based on IP (<em>Spider-Man</em>, <em>Doctor Strange</em>, <em>Oz the Great and Powerful</em>) have pulled in massive earnings. </p><p>His current top earning original film is:</p><ul><li><p><em>Drag Me to Hell </em>(2009)</p><ul><li><p>$90.8M worldwide</p></li></ul></li></ul><p><em>Send Help</em> was boosted by the unusual but genius decision to cast rom-com regular Rachel McAdams in a horror.</p><p><strong>$1.56M - </strong><em><strong>How to Make a Killing</strong></em><strong> (A24)</strong></p><ul><li><p>$6.3M domestic total</p></li><li><p>$15M budget</p></li><li><p>RT: 47%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=BxBof_p3_es">Trailer</a></p></li></ul><p>This took a 55% week 2 drop. And this continues to be a disappointing result for A24 and Glen Powell, especially after his previous film, failed to do well:</p><ul><li><p><em>The Running Man</em> (2025)</p><ul><li><p>$16.5M opening</p></li><li><p>$69.4M worldwide</p></li><li><p>$110M budget</p></li></ul></li></ul><p>This opened on 1625 screens and now is boosted in week 2 to 1726 screens. So we can see that at 1726 screens, A24 still hasn&#8217;t given this a full wide release.</p><p>If you recall A24 opened <em>Eternity</em> at 1348 and then boosted it to 2386 screens week 2 when it performed well.</p><p>We&#8217;ll have to see how this does internationally before we can tell if it&#8217;ll recoup.</p><p><strong>$1.4M - </strong><em><strong>Zootopia 2 </strong></em><strong>(Disney)</strong></p><ul><li><p>$425.8M domestic total</p></li><li><p>$1.851bn worldwide</p></li><li><p>$250M+ production budget</p></li><li><p>RT: 91%</p></li><li><p>Week 14</p></li><li><p><a href="https://www.youtube.com/watch?v=5AwtptT8X8k">Trailer</a></p></li></ul><p>This is the highest-grossing Hollywood animated film of all time, surpassing:</p><ul><li><p><em>Inside Out 2</em> (Disney)</p><ul><li><p>$1.699bn worldwide total</p></li></ul></li></ul><p>However, this is still well behind the highest-grossing animated film ever made:</p><ul><li><p><em>Ne Zha 2</em></p><ul><li><p>$2.2bn worldwide total</p></li></ul></li></ul><p><em>Zootopia 2</em> dipped 35% in its 14th week.</p><p>Disney and Pixar have consistently proved they can put out animated sequels that outperform the first film by wide margins:</p><ul><li><p><em>Inside Out 2 </em>(2024)</p><ul><li><p>$154.2M opening</p><ul><li><p>vs. $90.4M <em>Inside Out 1</em></p></li></ul></li><li><p>$653M domestic total </p><ul><li><p>vs. $356.5M <em>Inside Out 1</em></p></li></ul></li><li><p>$1.699bn worldwide</p><ul><li><p>vs. $859.1M <em>Inside Out 1</em></p></li></ul></li></ul></li><li><p><em>Moana 2 </em>(2024)</p><ul><li><p>$139.8M opening</p><ul><li><p>vs. $56.6M Moana 1</p></li></ul></li><li><p>$460.4M domestic total </p><ul><li><p>vs. $248.8M <em>Moana 1</em></p></li></ul></li><li><p>$1.059bn worldwide</p><ul><li><p>vs. $643.3M <em>Moana 1</em></p></li></ul></li></ul></li><li><p><em>Frozen 2 </em>(2019)</p><ul><li><p>$130.3M opening</p><ul><li><p>vs. $93.6M <em>Frozen 1</em></p></li></ul></li><li><p>$477.4M domestic total </p><ul><li><p>vs. $400M <em>Frozen 1</em></p></li></ul></li><li><p>$1.454bn worldwide</p><ul><li><p>vs. $1.28bn <em>Frozen 1</em></p></li></ul></li></ul></li></ul><p>Interestingly, all three of the above films have domestic box office totals well above <em>Zootopia 2</em>. But international for the film has been incredibly strong.</p><p><strong>$1.2M - </strong><em><strong>Avatar: Fire and Ash </strong></em><strong>(20th Century)</strong></p><ul><li><p>$400.1M domestic</p></li><li><p>$1.476bn worldwide</p></li><li><p>$400M+ production budget</p></li><li><p>RT: 66%</p></li><li><p>Week 11</p></li><li><p><a href="https://www.youtube.com/watch?v=nb_fFj_0rq8">Trailer</a></p></li></ul><p>Domestically, <em>Fire and Ash</em> is trailing behind both of the previous <em>Avatar</em> films&#8217; 11th week totals by a big margin:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p><strong>$706.56M</strong> - 11 week domestic total (vs. 3&#8217;s $400.1M)</p><ul><li><p><em><strong>Avatar 3</strong></em><strong> is down 43.4%</strong></p></li></ul></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p><strong>$655.5M</strong> -  11 week domestic total (vs. 3&#8217;s $400.1M)</p><ul><li><p><em><strong>Avatar 3 </strong></em><strong>is</strong><em><strong> </strong></em><strong>down 39%</strong></p></li></ul></li></ul></li></ul><p>Right now, <em>Avatar 3</em> is far behind the mammoth totals of the first two films:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p>$749.8M domestic total</p></li><li><p>$1.994bn international total</p></li><li><p><strong>$2.74bn worldwide total</strong></p></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p>$684M domestic total</p></li><li><p>$1.64bn international total</p></li><li><p><strong>$2.32bn worldwide total</strong></p></li></ul></li></ul><p>This is a disappointing result and could result in the cancellation of the next <em>Avatar</em> film.</p><p><strong>Here are the lowest-grossing films of the week:</strong></p><p><strong>$29K - </strong><em><strong>The Moment </strong></em><strong>(A24)</strong></p><ul><li><p>$3.85M domestic total</p></li><li><p>Premiere: Sundance</p></li><li><p>$583 /screen average</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=Pxqhi7Sgvu8">Trailer</a></p></li></ul><p><strong>$10.9K - </strong><em><strong>For Worse </strong></em><strong>(Brainstorm Media)</strong></p><ul><li><p>Premiere: SXSW</p></li><li><p>Cast: Bradley Whitford</p></li><li><p>$5.4K /screen average</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=CvjTYRnSDuU">Trailer</a></p></li></ul><p><strong>$1.1K - </strong><em><strong>OBEX</strong></em><strong> (Oscilloscope)</strong></p><ul><li><p>Premiere: Sundance</p></li><li><p>$46.9K domestic total</p></li><li><p>$527/screen average</p></li><li><p>Week 8</p></li><li><p><a href="https://www.youtube.com/watch?v=sTzpC2tpO7I">Trailer</a></p></li></ul><p><strong>GKIDS&#8217; </strong><em><strong>Hypnosis Mic </strong></em>earned $83.3K in its opening weekend. This had a strong per-screen average of $5.5K/screen across 15 theaters.</p><p><strong>Greenwich&#8217;s </strong><em><strong>Dreams </strong></em>earned $95K in its opening weekend. This had a weak per-screen average of $505/screen across 188 theaters. It stars Jessica Chastain and premiered at Berlin. Directed by Michel Franco.</p><p><strong>GAGA Corporation&#8217;s</strong> <em><strong>Uma Musume: Pretty Derby </strong></em>earned $900K in its opening weekend. This had a decent per-screen average of $1.5K/screen across 600 theaters. It is a Japanese racing anime film. It had previously earned $8.5M internationally.</p><p>It&#8217;s also worth noting that A24&#8217;s <em>Pillion</em> jumped by 22% in its 4th weekend. Pulling in $701K for a domestic total of $2.5M</p>]]></content:encoded></item><item><title><![CDATA[Sony #1, A24 #6]]></title><description><![CDATA[Box Office Trends 2/22]]></description><link>https://theindustry.co/p/sony-1-a24-6</link><guid isPermaLink="false">https://theindustry.co/p/sony-1-a24-6</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 22 Feb 2026 18:40:48 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/3772e7b8-a9c3-4619-afc4-a38d7b566a88_1131x1600.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today&#8217;s Box Office Breakdown</strong>, we analyze seven new releases:</p><ul><li><p>Lionsgate&#8217;s <em><strong>I Can Only Imagine 2</strong></em></p></li><li><p>A24&#8217;s <em><strong>How to Make a Killing</strong></em></p></li><li><p>Neon&#8217;s <em><strong>EPiC:</strong></em> <em><strong>Elvis Presley in Concert</strong></em></p></li><li><p>20th Century&#8217;s <em><strong>Psycho Killer</strong></em></p></li><li><p>Well Go USA&#8217;s <em><strong>Blades of the Guardians</strong></em></p></li><li><p>Focus Features&#8217; <em><strong>Midwinter Break</strong></em></p></li><li><p>IFC Entertainment&#8217;s <em><strong>This Is Not a Test</strong></em></p></li></ul><p>Plus, a full breakdown of the top ten at the box office this weekend. </p><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!9V11!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8c80dff-a852-46c1-8bee-9ac76df6f91c_1789x839.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!9V11!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8c80dff-a852-46c1-8bee-9ac76df6f91c_1789x839.png 424w, https://substackcdn.com/image/fetch/$s_!9V11!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8c80dff-a852-46c1-8bee-9ac76df6f91c_1789x839.png 848w, https://substackcdn.com/image/fetch/$s_!9V11!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8c80dff-a852-46c1-8bee-9ac76df6f91c_1789x839.png 1272w, https://substackcdn.com/image/fetch/$s_!9V11!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8c80dff-a852-46c1-8bee-9ac76df6f91c_1789x839.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!9V11!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8c80dff-a852-46c1-8bee-9ac76df6f91c_1789x839.png" width="1456" height="683" 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srcset="https://substackcdn.com/image/fetch/$s_!9V11!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8c80dff-a852-46c1-8bee-9ac76df6f91c_1789x839.png 424w, https://substackcdn.com/image/fetch/$s_!9V11!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8c80dff-a852-46c1-8bee-9ac76df6f91c_1789x839.png 848w, https://substackcdn.com/image/fetch/$s_!9V11!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8c80dff-a852-46c1-8bee-9ac76df6f91c_1789x839.png 1272w, https://substackcdn.com/image/fetch/$s_!9V11!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8c80dff-a852-46c1-8bee-9ac76df6f91c_1789x839.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Sony&#8217;s</strong> <em><strong>GOAT </strong></em><strong>took #1 at the box office with $17M domestic. </strong>This brings its domestic total to $58.3M. Its worldwide total is $102.3M.</p><p>Sony is on its way to creating another original animated hit series. Even though it opened lower than Sony&#8217;s top three animations that launched series (<em>Spider-Man</em> not included), its week 2 drop held steady:</p><ul><li><p><em>Hotel Transylvania</em> (2012)</p><ul><li><p>$42.5M opening</p></li><li><p><strong>36.4% week 2 drop ($27M)</strong></p></li><li><p>$148.3M domestic total</p></li><li><p>$377.1M worldwide</p></li></ul></li><li><p><em>The Smurfs </em>(2011)</p><ul><li><p>$35.6M opening</p></li><li><p><strong>41.9% week 2 drop ($20.7M)</strong></p></li><li><p>$142.6M domestic total</p></li><li><p>$563.7M worldwide</p></li></ul></li><li><p><em>Cloudy with a Chance of Meatballs</em> (2009)</p><ul><li><p>$30.3M opening</p></li><li><p><strong>17.4% week 2 drop ($25M)</strong></p></li><li><p>$124.9M domestic total</p></li><li><p>$236.8M worldwide</p></li></ul></li><li><p><em>GOAT</em> (2025)</p><ul><li><p>$27.2M opening</p></li><li><p><strong>38% week 2 drop ($17M)</strong></p></li></ul></li></ul><p>Even though <em>GOAT</em> may not reach the mega totals of the above, it&#8217;s looking like it&#8217;ll recoup its $90M budget.</p><p>The film had a pretty good per/screen average of $4.4K across 3863 theaters.</p><p>Here is the <a href="https://www.youtube.com/watch?v=ggZA2oi8S5s">trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the rest of the top 10:</strong></p><p><strong>$14.2M - &#8220;</strong><em><strong>Wuthering Heights&#8221;</strong></em><strong> (Warner Bros.)</strong></p><ul><li><p>$60M domestic total</p></li><li><p>$151.7M worldwide</p></li><li><p>$80M (Warner Bros. Acquired for this amount) + $85M Marketing budget</p></li><li><p>RT: 59%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=3fLCdIYShEQ">Trailer</a></p></li></ul><p>At a 57% drop this ranks on the higher end for Warner Bros. second weekend drops for its top films of the past year:</p><ul><li><p><em>Sinners</em></p><ul><li><p>6% week 2 drop</p></li></ul></li><li><p><em>Weapons</em></p><ul><li><p>43% week 2 drop</p></li></ul></li><li><p><em>One Battle After Another</em></p><ul><li><p>49% week 2 drop</p></li></ul></li><li><p><em>Minecraft Movie</em></p><ul><li><p>50% week 2 drop</p></li></ul></li><li><p><em>Superman</em></p><ul><li><p>54% week 2 drop</p></li></ul></li><li><p><em>Final Destination: Bloodlines</em></p><ul><li><p>62% week 2 drop</p></li></ul></li><li><p><em>The Conjuring: Last Rites</em></p><ul><li><p>69.5% week 2 drop</p></li></ul></li></ul><p>However this film is still doing great business and ranks as the fourth-highest grossing erotic drama of all time behind the <em>Fifty Shades of Grey</em> series and <em>Indecent Proposal</em>:</p><ul><li><p><em>Fifty Shades of Grey </em>(2015)</p><ul><li><p>$85.2M opening</p></li><li><p>$166.2M domestic total</p></li><li><p>$570.8M worldwide</p></li></ul></li><li><p><em>Indecent Proposal</em> (1993)</p><ul><li><p>$18.3M opening</p></li><li><p>$106.6M domestic total</p></li><li><p>$266.6M worldwide</p></li></ul></li></ul><p>With a $165M budget all in we&#8217;re still a ways from this hitting break even point at the box office.</p><p><strong>$8M - </strong><em><strong>I Can Only Imagine 2</strong></em><strong> (Lionsgate)</strong></p><ul><li><p>$18M budget</p></li><li><p>RT: 62%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=8MLqWdUOZYQ">Trailer</a></p></li></ul><p>This opened 53% lower than the first film, which was a hit:</p><ul><li><p><em>I Can Only Imagine </em>(2018)</p><ul><li><p>$17.1M opening</p></li><li><p>$83.5M domestic total</p></li><li><p>$86.1M worldwide</p></li></ul></li></ul><p>Lionsgate typically does decently with these faith-based films where they partner with Kingdom Story Company (<em>Jesus Revolution</em> took $53.4M worldwide).</p><p>Faith based sequels tend to have big drops:</p><ul><li><p><em>God&#8217;s Not Dead</em> (2014)</p><ul><li><p>$64.7M worldwide</p></li></ul></li><li><p><em>God&#8217;s Not Dead</em> 2 (2016)</p><ul><li><p>$24.5M worldwide</p></li></ul></li></ul><p>Luckily for Lionsgate the budget here is fairly small so even if it drops big next week it shouldn&#8217;t be a huge loss.</p><p><strong>$5.8M - </strong><em><strong>Crime 101</strong></em><strong> (Amazon MGM)</strong></p><ul><li><p>$24.7M domestic total</p></li><li><p>$46.3M worldwide</p></li><li><p>$90M budget</p></li><li><p>RT: 88%</p></li><li><p>Week 2</p></li></ul><p>This took a big week 2 drop of 59%. And now it&#8217;s clearer to see that this is a bad result for Amazon. Typically, they&#8217;ll try to recoup their production costs theatrically and then drive engagement to Prime as the movie plays there.</p><p>But this won&#8217;t come close to reaching $90M by the time it finishes its theatrical run.</p><p>So what happened? The movie stars Chris Hemsworth, Mark Ruffalo, Halle Berry, Barry Keoghan, Jennifer Jason Leigh, and Nick Nolte.</p><p><em>Crime 101</em> was marketed as a fairly generic crime drama and although the execution was tip top, the premise wasn&#8217;t compelling enough to drive the kind of big box office numbers that the cast deserved.</p><p><strong>$4.5M - </strong><em><strong>Send Help</strong></em><strong> (20th Century)</strong></p><ul><li><p>$55.5M domestic total</p></li><li><p>$83M worldwide</p></li><li><p>$40M budget</p></li><li><p>RT: 94%</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=R4wiXj9NmEE">Trailer</a></p></li></ul><p><em>Send Help</em>&#8217;s 2% week 3 drop was legendary. And now at week 4 it drops 49%.</p><p>And by next week this will be director Sam Raimi&#8217;s top earning original film. Of course, his other films based on IP (<em>Spider-Man</em>, <em>Doctor Strange</em>, <em>Oz the Great and Powerful</em>) have pulled in massive earnings. </p><p>His current top earning original film is:</p><ul><li><p><em>Drag Me to Hell (2009)</em></p><ul><li><p>$90.8M worldwide</p></li></ul></li></ul><p><em>Send Help</em> was boosted by the unusual but genius decision to cast rom-com regular Rachel McAdams in a horror.</p><p><strong>$3.56M - </strong><em><strong>How to Make a Killing</strong></em><strong> (A24)</strong></p><ul><li><p>$15M budget</p></li><li><p>RT: 47%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=BxBof_p3_es">Trailer</a></p></li></ul><p>This is a disappointing result for A24 and Glen Powell, especially after his previous film, failed to do well:</p><ul><li><p><em>The Running Man</em> (2025)</p><ul><li><p>$16.5M opening</p></li><li><p>$69.4M worldwide</p></li><li><p>$110M budget</p></li></ul></li></ul><p>We can see that at 1625 screens, A24 didn&#8217;t give this a full wide release. But it also didn&#8217;t slow drip it onto a handful of theaters, much like they do for their prestige films like <em>The Brutalist</em> or <em>Marty Supreme</em>.</p><p>We&#8217;ll have to see how this does internationally before we can tell if it&#8217;ll recoup.</p><p><strong>$3.25M - </strong><em><strong>EPiC:</strong></em> <em><strong>Elvis Presley in Concert</strong></em><strong> (Neon - domestic, Universal - international)</strong></p><ul><li><p>$5.3M worldwide ($2M international)</p></li><li><p>$10M budget</p></li><li><p>RT: 96%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=2s_dCvUgOBI">Trailer</a></p></li></ul><p>This is a massive win for Neon as the film opened on only 325 screens. That gives us a per screen average of an astounding $10K/screen.</p><p>It had a larger opening than other top music docs of the past 15 years:</p><ul><li><p><em>Becoming Led Zeppelin </em>(2025)</p><ul><li><p>$2.7M opening</p></li><li><p>$10.4M domestic total</p></li><li><p>$14.7M worldwide</p></li></ul></li><li><p><em>Summer of Soul (...Or, When the Revolution Could Not Be Televised)</em> (2021)</p><ul><li><p>$800K opening</p></li><li><p>$2.3M domestic total</p></li><li><p>$3.7M worldwide</p></li></ul></li><li><p><em>Amazing Grace</em> (2018)</p><ul><li><p>$47K opening</p></li><li><p>$4.5M domestic total</p></li><li><p>$7.8M worldwide</p></li></ul></li><li><p><em>Amy</em> (2015)</p><ul><li><p>$222K opening</p></li><li><p>$8.4M domestic total</p></li><li><p>$23.7M worldwide</p></li></ul></li><li><p><em>Marley</em> (2012)</p><ul><li><p>$262K opening</p></li><li><p>$1.4M domestic total</p></li><li><p>$3.8M worldwide</p></li></ul></li></ul><p>With Baz Luhrmann at the helm, who drove <em>Elvis</em> (2022) to $288.7M worldwide, we&#8217;re excited to see where this companion doc will go.</p><p><strong>$2.6M - </strong><em><strong>Solo Mio </strong></em><strong>(Angel Studios)</strong></p><ul><li><p>$21.8M domestic total</p></li><li><p>$4M budget</p></li><li><p>RT: 81%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=a7ON-xZFZIA">Trailer</a></p></li></ul><p>This is another non-faith-based, feel-good release from Angel Studios. This one is a rom-com starring Kevin James.</p><p><em>Solo Mio</em> outperformed all of Angel Studios&#8217; recent releases in the non-faith-based category:</p><ul><li><p><em>The Last Rodeo</em> (2025)</p><ul><li><p>$5.4M opening</p></li><li><p><strong>$15.2M worldwide total (all domestic)</strong></p></li></ul></li><li><p><em>I Was a Stranger</em> (2024)</p><ul><li><p>$1.2M opening</p></li><li><p><strong>$2M worldwide total (all domestic)</strong></p></li></ul></li><li><p><em>Homestead</em> (2024)</p><ul><li><p>$6M opening</p></li><li><p><strong>$20.8M worldwide total (all domestic)</strong></p></li></ul></li><li><p><em>Sketch</em> (2024)</p><ul><li><p>$2.4M opening</p></li><li><p><strong>$10.2M worldwide total (all domestic)</strong></p></li></ul></li></ul><p>Kevin James used to throw up massive box office numbers with <em>Grown Ups</em> 1 ($40.5M opening, $271.5M WW) and 2 ($41.5M opening, $247M WW) and <em>Paul Blart: Mall Cop</em> 1 ($31.8M opening, $183M WW) and <em>2</em> ($23.7M opening, $107.6M WW).</p><p>But James hasn&#8217;t had a domestic release since <em>Becky</em> (2020), which opened during COVID to $209K and made $1.1M WW. Before that, the last non-animated film he starred in was&nbsp;<em>Paul Blart: Mall Cop</em>&nbsp;2.</p><p>So this is a big win for James and Angel Studios.</p><p><strong>$2.3M - </strong><em><strong>Zootopia 2 </strong></em><strong>(Disney)</strong></p><ul><li><p>$423.9M domestic total</p></li><li><p>$1.848bn worldwide</p></li><li><p>$250M+ production budget</p></li><li><p>RT: 91%</p></li><li><p>Week 13</p></li><li><p><a href="https://www.youtube.com/watch?v=5AwtptT8X8k">Trailer</a></p></li></ul><p>This is the highest-grossing Hollywood animated film of all time, surpassing:</p><ul><li><p><em>Inside Out 2</em> (Disney)</p><ul><li><p>$1.699bn worldwide total</p></li></ul></li></ul><p>However, this is still well behind the highest-grossing animated film ever made:</p><ul><li><p><em>Ne Zha 2</em></p><ul><li><p>$2.2bn worldwide total</p></li></ul></li></ul><p><em>Zootopia 2</em> dipped 40% in its 13th week.</p><p>Disney and Pixar have consistently proved they can put out animated sequels that outperform the first film by wide margins:</p><ul><li><p><em>Inside Out 2 </em>(2024)</p><ul><li><p>$154.2M opening</p><ul><li><p>vs. $90.4M <em>Inside Out 1</em></p></li></ul></li><li><p>$653M domestic total </p><ul><li><p>vs. $356.5M <em>Inside Out 1</em></p></li></ul></li><li><p>$1.699bn worldwide</p><ul><li><p>vs. $859.1M <em>Inside Out 1</em></p></li></ul></li></ul></li><li><p><em>Moana 2 </em>(2024)</p><ul><li><p>$139.8M opening</p><ul><li><p>vs. $56.6M Moana 1</p></li></ul></li><li><p>$460.4M domestic total </p><ul><li><p>vs. $248.8M <em>Moana 1</em></p></li></ul></li><li><p>$1.059bn worldwide</p><ul><li><p>vs. $643.3M <em>Moana 1</em></p></li></ul></li></ul></li><li><p><em>Frozen 2 </em>(2019)</p><ul><li><p>$130.3M opening</p><ul><li><p>vs. $93.6M <em>Frozen 1</em></p></li></ul></li><li><p>$477.4M domestic total </p><ul><li><p>vs. $400M <em>Frozen 1</em></p></li></ul></li><li><p>$1.454bn worldwide</p><ul><li><p>vs. $1.28bn <em>Frozen 1</em></p></li></ul></li></ul></li></ul><p>Interestingly, all three of the above films have domestic box office totals well above <em>Zootopia 2</em>. But international for the film has been incredibly strong.</p><p><strong>$1.8M - </strong><em><strong>Avatar: Fire and Ash </strong></em><strong>(20th Century)</strong></p><ul><li><p>$399.4M domestic</p></li><li><p>$1.473bn worldwide</p></li><li><p>$400M+ production budget</p></li><li><p>RT: 66%</p></li><li><p>Week 10</p></li><li><p><a href="https://www.youtube.com/watch?v=nb_fFj_0rq8">Trailer</a></p></li></ul><p>Domestically, <em>Fire and Ash</em> is trailing behind both of the previous <em>Avatar</em> films&#8217; 10th week totals by a big margin:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p><strong>$687.9M</strong> - 10 week domestic total (vs. 3&#8217;s $399.4M)</p><ul><li><p><em><strong>Avatar 3</strong></em><strong> is down 41.9%</strong></p></li></ul></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p><strong>$657.5M</strong> -  10 week domestic total (vs. 3&#8217;s $399.4M)</p><ul><li><p><em><strong>Avatar 3 </strong></em><strong>is</strong><em><strong> </strong></em><strong>down 39.3%</strong></p></li></ul></li></ul></li></ul><p>Right now, <em>Avatar 3</em> is far behind the mammoth totals of the first two films:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p>$749.8M domestic total</p></li><li><p>$1.994bn international total</p></li><li><p><strong>$2.74bn worldwide total</strong></p></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p>$684M domestic total</p></li><li><p>$1.64bn international total</p></li><li><p><strong>$2.32bn worldwide total</strong></p></li></ul></li></ul><p>This is a disappointing result and could result in the cancellation of the next <em>Avatar</em> film.</p><p><strong>Here are the lowest-grossing films of the week:</strong></p><p><strong>$29K - </strong><em><strong>Arco </strong></em><strong>(Neon)</strong></p><ul><li><p>$980K domestic total</p></li><li><p>$1.16M worldwide</p></li><li><p>Premiere: Cannes (Special Screening)</p></li><li><p>Oscar-nominated for Best Animated Film</p></li><li><p>$1.2K /screen average</p></li><li><p>Week 15</p></li><li><p><a href="https://www.youtube.com/watch?v=e4RrOe8IbI8">Trailer</a></p></li></ul><p><strong>$20K - </strong><em><strong>Sentimental Value </strong></em><strong>(Neon)</strong></p><ul><li><p>$5M domestic total</p></li><li><p>$13.6M worldwide</p></li><li><p>Premiere: Cannes (winner: Grand Prix - 2nd place)</p></li><li><p>$112 /screen average</p></li><li><p>Week 16</p></li><li><p><a href="https://www.youtube.com/watch?v=lKbcKQN5Yrw">Trailer</a></p></li></ul><p><strong>$14.2K - </strong><em><strong>A Poet</strong></em><strong> (1-2 Special)</strong></p><ul><li><p>Premiere: Cannes Un Certain Regard (Jury Prize)</p></li><li><p>$184.8K domestic total</p></li><li><p>$188.8K worldwide</p></li><li><p>$746/screen average</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=xRyVkKYG3BA">Trailer</a></p></li></ul><p><strong>IFC Entertainment&#8217;s </strong><em><strong>This Is Not a Test </strong></em>earned $150K in its opening weekend. This has a low per-screen average of $333/screen across 450 theaters. </p><p><strong>Focus Features&#8217; </strong><em><strong>Midwinter Break </strong></em>earned $530K in its opening weekend. This has a low per-screen average of $656/screen across 808 theaters. The film stars Lesley Manville &amp; Ciar&#225;n Hinds.</p><p><strong>Well Go USA&#8217;s</strong> <em><strong>Blades of the Guardians </strong></em>earned $760K in its opening weekend. This has a strong per-screen average of $4.1K/screen across 184 theaters. This is a Chinese martial arts film from director Yuen Woo-ping (stunts: <em>Crouching Tiger, Hidden Dragon</em>).</p><p><strong>20th Century&#8217;s</strong> <em><strong>Psycho Killer </strong></em>earned $1.6M in its opening weekend. With a respectable per-screen average of $1.46K/screen across 1100 theaters. This film is produced by Roy Lee (<em>Weapons</em>) and co-stars Malcolm McDowell.</p>]]></content:encoded></item><item><title><![CDATA[Send Help Soars, Kevin James Flies]]></title><description><![CDATA[Box Office Trends 2/8]]></description><link>https://theindustry.co/p/send-help-soars-kevin-james-flies</link><guid isPermaLink="false">https://theindustry.co/p/send-help-soars-kevin-james-flies</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 08 Feb 2026 18:47:56 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/5a456e01-29d2-4000-bf2a-389490d9b904_1000x1423.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today&#8217;s Box Office Breakdown</strong>, we analyze six new releases:</p><ul><li><p>Angel Studios&#8217; <em><strong>Solo Mio</strong></em></p></li><li><p>Bleecker Street&#8217;s <em><strong>Stray Kids: The DominATE experience</strong></em></p></li><li><p>Vertical Entertainment&#8217;s <em><strong>Dracula</strong></em></p></li><li><p>Lionsgate&#8217;s <em><strong>The Strangers: Chapter 3</strong></em></p></li><li><p>A24&#8217;s <em><strong>Pillion</strong></em></p></li><li><p>IFC Entertainment&#8217;s <em><strong>Whistle</strong></em></p></li></ul><p>Plus, a full breakdown of the top ten at the box office this weekend. </p><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o0j2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78d0f6ec-c7a7-4731-9d8d-dbc2a4955651_3580x1580.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o0j2!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78d0f6ec-c7a7-4731-9d8d-dbc2a4955651_3580x1580.png 424w, https://substackcdn.com/image/fetch/$s_!o0j2!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78d0f6ec-c7a7-4731-9d8d-dbc2a4955651_3580x1580.png 848w, https://substackcdn.com/image/fetch/$s_!o0j2!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78d0f6ec-c7a7-4731-9d8d-dbc2a4955651_3580x1580.png 1272w, https://substackcdn.com/image/fetch/$s_!o0j2!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78d0f6ec-c7a7-4731-9d8d-dbc2a4955651_3580x1580.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o0j2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78d0f6ec-c7a7-4731-9d8d-dbc2a4955651_3580x1580.png" width="724" height="319.7335164835165" 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srcset="https://substackcdn.com/image/fetch/$s_!o0j2!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78d0f6ec-c7a7-4731-9d8d-dbc2a4955651_3580x1580.png 424w, https://substackcdn.com/image/fetch/$s_!o0j2!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78d0f6ec-c7a7-4731-9d8d-dbc2a4955651_3580x1580.png 848w, https://substackcdn.com/image/fetch/$s_!o0j2!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78d0f6ec-c7a7-4731-9d8d-dbc2a4955651_3580x1580.png 1272w, https://substackcdn.com/image/fetch/$s_!o0j2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78d0f6ec-c7a7-4731-9d8d-dbc2a4955651_3580x1580.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>20th Century&#8217;s</strong> <em><strong>Send Help t</strong></em><strong>ook #1 at the box office for the second week in a row with $10M domestic. </strong>This brings its domestic total to $35.8M. Its worldwide total is $53.7M.</p><p><em>Send Help</em>&#8217;s 48% week 2 drop is one of Sam Raimi&#8217;s best of all time. Just look at his drops for his box office smash hits, all connected to previously existing IP:</p><ul><li><p><em>Doctor Strange in the Multiverse of Madness</em> (2022)</p><ul><li><p><strong>-67% week 2</strong> ($61.8M)</p></li><li><p>$955.8M worldwide</p></li></ul></li><li><p><em>Oz the Great and Powerful</em> (2013)</p><ul><li><p><strong>-48% week 2</strong> ($41.3M)</p></li><li><p>$493.3M worldwide</p></li></ul></li><li><p><em>Spider-Man 3</em> (2007)</p><ul><li><p><strong>-61.5% week 2</strong> ($58.2M)</p></li><li><p>$887.4M worldwide</p></li></ul></li><li><p><em>Spider-Man 2</em> (2004)</p><ul><li><p><strong>-49% week 2</strong> ($45.2M)</p></li><li><p>$785.4M worldwide</p></li></ul></li><li><p><em>Spider-Man</em> (2002)</p><ul><li><p><strong>-38% week 2</strong> ($71.4M)</p></li><li><p>$810.9M worldwide</p></li></ul></li></ul><p>Even though <em>Send Help</em> will not reach the mega totals of the above, it&#8217;s looking like it&#8217;ll recoup its $40M budget.</p><p>It&#8217;s nice to see Raimi return to his horror roots. The first film he directed was <em>The Evil Dead</em> (1981), which sparked the cult series of 5 films across 4 decades ($303M WW BO total). The newest one, <em>Evil Dead Burn</em>, is coming this July.</p><p><em>Send Help</em> is pretty much on par with Raimi&#8217;s last horror film:</p><ul><li><p><em>Drag Me to Hell (2009)</em></p><ul><li><p>-55.5% week 2 ($7M)</p></li><li><p>$90.8M worldwide</p></li></ul></li></ul><p><em>Send Help</em> has strong star power with Rachel McAdams and Dylan O&#8217;Brien.</p><p>The film had an ok per/screen average of $2.8K across 3475 theaters.</p><p>Here is the <a href="https://www.youtube.com/watch?v=R4wiXj9NmEE">trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the rest of the top 10:</strong></p><p><strong>$7.2M - </strong><em><strong>Solo Mio </strong></em><strong>(Angel Studios)</strong></p><ul><li><p>$4M budget</p></li><li><p>RT: 81%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=a7ON-xZFZIA">Trailer</a></p></li></ul><p>This is another non-faith-based, feel-good release from Angel Studios. This one is a rom-com starring Kevin James.</p><p>In that sense, <em>Solo Mio</em> outperformed all of Angel Studios&#8217; recent releases in the non-faith-based category:</p><ul><li><p><em>The Last Rodeo</em> (2025)</p><ul><li><p><strong>$5.4M opening</strong></p></li><li><p>$15.2M worldwide total (all domestic)</p></li></ul></li><li><p><em>I Was a Stranger</em> (2024)</p><ul><li><p><strong>$1.2M opening</strong></p></li><li><p>$2M worldwide total (all domestic)</p></li></ul></li><li><p><em>Homestead</em> (2024)</p><ul><li><p><strong>$6M opening</strong></p></li><li><p>$20.8M worldwide total (all domestic)</p></li></ul></li><li><p><em>Sketch</em> (2024)</p><ul><li><p><strong>$2.4M opening</strong></p></li><li><p>$10.2M worldwide total (all domestic)</p></li></ul></li></ul><p>Kevin James used to throw up massive box office numbers with <em>Grown Ups</em> 1 ($40.5M opening, $271.5M WW) and 2 ($41.5M opening, $247M WW) and <em>Paul Blart: Mall Cop</em> 1 ($31.8M opening, $183M WW) and <em>2</em> ($23.7M opening, $107.6M WW).</p><p>But James hasn&#8217;t had a domestic release since <em>Becky</em> (2020), which opened during COVID to $209K and made $1.1M WW. Before that, the last non-animated film he starred in was&nbsp;<em>Paul Blart: Mall Cop</em>&nbsp;2.</p><p>So this is a big win for James and Angel Studios.</p><p><strong>$6.25M - </strong><em><strong>Iron Lung</strong></em><strong> (Markiplier Studios)</strong></p><ul><li><p>$26.8M domestic total</p></li><li><p>$31.2M worldwide</p></li><li><p>$3M budget</p></li><li><p>RT: 50%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=IaEtA56pd_w">Trailer</a></p></li></ul><p>This is a self-distributed, self-financed sci-fi/horror film based on the 2022 indie video game by David Szymanski. It&#8217;s written, directed, stars, and is EP&#8217;d by YouTuber Markiplier (38.2M YT followers).</p><p>It follows a convict exploring a moon with blood oceans in a sealed submarine. </p><p>This is a wild success story, as it played in 3015 theaters domestically and a total of 4164 screens worldwide.</p><p>Markiplier was able to leverage his audience to drive an incredibly strong theatrical performance. In fact, Markiplier&#8217;s fans actually requested their local theaters play his film.</p><p><strong>$5.56M - </strong><em><strong>Stray Kids: The DominATE experience </strong></em><strong>(Bleecker Street)</strong></p><ul><li><p>$19.1M worldwide</p></li><li><p>RT (audience score): 100%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=2R8MBgJWn4w">Trailer</a></p></li></ul><p>This is a solid win for Bleecker Street, which just has domestic rights for this film. No word on what they paid to acquire from Live Nation Studios, the production company, but for a concert doc, these are solid numbers. Universal International has international rights and drove this to $13.5M international (top worldwide release of the weekend).</p><p>Remember, A24 re-released iconic Talking Heads concert doc <em>Stop Making Sense,</em> and it opened at $856K and topped out at $5.2M domestic. And <em>Pink Floyd: Live at Pompeii </em>(2025 re-release) made $2.6M domestic. So this smashed both of those domestically. </p><p>Of course, Stray Kids, the K-Pop band with <a href="https://www.instagram.com/realstraykids/?hl=en">33.1M IG</a> followers, was never going to be as big as these artists:</p><ul><li><p><em>Taylor Swift: The Official Release Party of a Showgirl</em> (2025)</p><ul><li><p>$30.4M domestic</p></li><li><p>$50.1M worldwide</p></li></ul></li><li><p><em>Justin Bieber: Never Say Never </em>(2010)</p><ul><li><p>$29.5M opening</p></li><li><p>$73M domestic</p></li><li><p>$99M worldwide</p></li></ul></li></ul><p>But K-Pop films have exploded in popularity in the US recently, with&nbsp;<em>K-pop Demon Hunters'</em>&nbsp;wild success on Netflix.</p><p><strong>$4.5M - </strong><em><strong>Dracula</strong></em><strong> (Vertical Entertainment)</strong></p><ul><li><p>$31.3M worldwide</p></li><li><p>$52M budget</p></li><li><p>RT: 55%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=hverb7siYJ8">Trailer</a></p></li></ul><p>This is the second collaboration between director Luc Besson (<em>The</em> <em>Fifth</em> <em>Element</em>) and actor Caleb Landry Jones, after their critically excellent but commercial failure:</p><ul><li><p><em>DogMan </em>(2023)</p><ul><li><p>$25K domestic opening</p></li><li><p>$76.4K domestic total</p></li><li><p>$4.4M worldwide</p></li></ul></li></ul><p>Vertical doesn&#8217;t have the marketing power of Focus Features, whose recent vampire film <em>Nosferatu</em> (2024) opened nearly 5x higher:</p><ul><li><p>$21.7M opening</p></li><li><p>$95.6M domestic total</p></li><li><p>$181.8M worldwide</p></li></ul><p>Overall,&nbsp;<em>Dracula&nbsp;</em>will need to continue to drive a strong international box office if it hopes to recoup. The win here is that Besson got $52M to create his vampyric vision. That&#8217;s the most he&#8217;s gotten since his semi-flop <em>Valerian and the City of a Thousand Planets</em> (2017), which cost $180M and made $225.8M worldwide ($41.2M domestic).</p><p><strong>$4M - </strong><em><strong>Zootopia 2 </strong></em><strong>(Disney)</strong></p><ul><li><p>$414.5M domestic total</p></li><li><p>$1.8bn worldwide</p></li><li><p>$250M+ production budget</p></li><li><p>RT: 91%</p></li><li><p>Week 11</p></li><li><p><a href="https://www.youtube.com/watch?v=5AwtptT8X8k">Trailer</a></p></li></ul><p>This is the highest-grossing Hollywood animated film of all time, surpassing:</p><ul><li><p><em>Inside Out 2</em> (Disney)</p><ul><li><p>$1.699bn worldwide total</p></li></ul></li></ul><p>However, this is still well behind the highest-grossing animated film ever made:</p><ul><li><p><em>Ne Zha 2</em></p><ul><li><p>$2.2bn worldwide total</p></li></ul></li></ul><p><em>Zootopia 2</em> dipped 32% in its 11th week.</p><p>Disney and Pixar have consistently proved they can put out animated sequels that outperform the first film by wide margins:</p><ul><li><p><em>Inside Out 2 </em>(2024)</p><ul><li><p>$154.2M opening</p><ul><li><p>vs. $90.4M <em>Inside Out 1</em></p></li></ul></li><li><p>$653M domestic total </p><ul><li><p>vs. $356.5M <em>Inside Out 1</em></p></li></ul></li><li><p>$1.699bn worldwide</p><ul><li><p>vs. $859.1M <em>Inside Out 1</em></p></li></ul></li></ul></li><li><p><em>Moana 2 </em>(2024)</p><ul><li><p>$139.8M opening</p><ul><li><p>vs. $56.6M Moana 1</p></li></ul></li><li><p>$460.4M domestic total </p><ul><li><p>vs. $248.8M <em>Moana 1</em></p></li></ul></li><li><p>$1.059bn worldwide</p><ul><li><p>vs. $643.3M <em>Moana 1</em></p></li></ul></li></ul></li><li><p><em>Frozen 2 </em>(2019)</p><ul><li><p>$130.3M opening</p><ul><li><p>vs. $93.6M <em>Frozen 1</em></p></li></ul></li><li><p>$477.4M domestic total </p><ul><li><p>vs. $400M <em>Frozen 1</em></p></li></ul></li><li><p>$1.454bn worldwide</p><ul><li><p>vs. $1.28bn <em>Frozen 1</em></p></li></ul></li></ul></li></ul><p>Interestingly, all three of the above films have domestic box office totals well above <em>Zootopia 2</em>. But international for the film has been incredibly strong.</p><p><strong>$3.5M - </strong><em><strong>Avatar: Fire and Ash </strong></em><strong>(20th Century)</strong></p><ul><li><p>$391.5M domestic</p></li><li><p>$1.417bn worldwide</p></li><li><p>$400M+ production budget</p></li><li><p>RT: 66%</p></li><li><p>Week 8</p></li><li><p><a href="https://www.youtube.com/watch?v=nb_fFj_0rq8">Trailer</a></p></li></ul><p>Domestically, <em>Fire and Ash</em> is trailing behind both of the previous <em>Avatar</em> films&#8217; 8th week totals by a big margin:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p><strong>$629.3M</strong> - 8 week domestic total (vs. 3&#8217;s $391.5M)</p><ul><li><p><em>Avatar 3</em> is down 37.8%</p></li></ul></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p><strong>$637M</strong> -  8 week domestic total (vs. 3&#8217;s $391.5M)</p><ul><li><p><em>Avatar 3 </em>is<em> </em>down 38.5%</p></li></ul></li></ul></li></ul><p>Right now, <em>Avatar 3</em> is far behind the mammoth totals of the first two films:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p>$749.8M domestic total</p></li><li><p>$1.994bn international total</p></li><li><p><strong>$2.74bn worldwide total</strong></p></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p>$684M domestic total</p></li><li><p>$1.64bn international total</p></li><li><p><strong>$2.32bn worldwide total</strong></p></li></ul></li></ul><p>This is a disappointing result and could result in the cancellation of the next <em>Avatar</em> film.</p><p><strong>$3.5M - </strong><em><strong>The Strangers: Chapter 3</strong></em><strong> (Lionsgate)</strong></p><ul><li><p>$20M budget (across 3 films)</p></li><li><p>RT: 18%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=B2fZEIHamVs">Trailer</a></p></li></ul><p>This opened much lower than the previous film in the series:</p><ul><li><p><em>The Strangers: Chapter 2 </em>(2025)</p><ul><li><p><strong>$5.8M opening</strong></p></li><li><p>$15.1M domestic</p></li><li><p>$21.9M worldwide</p></li><li><p>RT: 14%</p></li></ul></li><li><p><em>The Strangers: Chapter 1</em> (2024)</p><ul><li><p><strong>$11.8M opening</strong></p></li><li><p>$35.2M domestic total</p></li><li><p>$48.2M worldwide</p></li><li><p>RT: 21%</p></li></ul></li><li><p><em>The Strangers: Prey at Night </em>(2018)</p><ul><li><p><strong>$10.4M opening</strong></p></li><li><p>$24.6M domestic total</p></li><li><p>$31M worldwide</p></li><li><p>RT: 40%</p></li></ul></li><li><p><em>The Strangers </em>(2008)</p><ul><li><p><strong>$21M opening</strong></p></li><li><p>$52.6M domestic total</p></li><li><p>$82.4M worldwide</p></li><li><p>RT: 50%</p></li></ul></li></ul><p>An interesting pattern where each sequel seems to earn about half of what the first film in the series earned. However, even though <em>The Strangers: Chapter 3</em> has been the lowest-opening film in the series, the total series seems to have cost $20M, and across all three films, Lionsgate is now profitable.</p><p><strong>$2.43M - </strong><em><strong>Shelter </strong></em><strong>(Black Bear Pictures)</strong></p><ul><li><p>$10M domestic total</p></li><li><p>$26.8M worldwide</p></li><li><p>$50M budget</p></li><li><p>RT: 64%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=auHiLFjaIc0">Trailer</a></p></li></ul><p>This is a low-performing Jason Statham action film. Especially since the last two non-franchise Statham films had made roughly 3x by week 2:</p><ul><li><p><em>A Working Man</em> (2025)</p><ul><li><p><strong>$27.9M week 2 domestic total</strong></p></li><li><p>$89.2M worldwide</p></li></ul></li><li><p><em>The Beekeeper</em> (2024)</p><ul><li><p><strong>$31.2M week 2 domestic total</strong></p></li><li><p>$162.6M worldwide</p></li></ul></li></ul><p>In fact, out of the last 10 Statham films, <em>Shelter</em>&#8217;s opening last week of $5.5M was just about half as much.</p><p>However, this should still be seen as a decent win, as Black Bear is a new distributor in the US. This is just their second film. And this well surpassed their first, <em>Christy</em>, which topped out at $2M worldwide.</p><p><strong>$2.38M - </strong><em><strong>Melania</strong></em><strong> (Amazon MGM Studios)</strong></p><ul><li><p>$13.4M domestic total</p></li><li><p>$13.5M worldwide</p></li><li><p>$75M budget ($40M acquisition + $35M marketing)</p></li><li><p>RT: 10% (Critics&#8217; score). 99% (Audience Score).</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=dxXJAqOU00g">Trailer</a></p></li></ul><p>Last week, this was the best opening for a doc in a decade. However, this is the most expensive doc of all time, not including docs with extensive music licensing.</p><p>Compare <em>Melania</em>&#8217;s 67% week 2 drop with some other better-faring conservative political docs:</p><ul><li><p><em>Am I Racist?</em> (2024)</p><ul><li><p><strong>-45.7% week 2 drop ($2.5M)</strong></p></li><li><p>$12.3M worldwide</p></li></ul></li><li><p><em>Obama&#8217;s America</em> (2012)</p><ul><li><p><strong>+5%</strong> <strong>week 2 gain ($33.1K)</strong></p></li><li><p>$33.5M worldwide</p></li></ul></li></ul><p>For reference, the highest political earning doc of all time is Michael Moore&#8217;s:</p><ul><li><p><em>Fahrenheit 9/11</em> (2004)</p><ul><li><p><strong>-31.4% week 2 drop ($16.4M)</strong></p></li><li><p>$222.4M worldwide</p></li><li><p>#3 highest-grossing doc of all time</p></li></ul></li></ul><p>What&#8217;s different about <em>Melania</em> is that the marketing budget for <em>Fahrenheit 9/11 </em>was less than half at $15M. And that was considered the biggest doc marketing spend ever, as it was The Weinsteins&#8217; Oscar push for the film.</p><p>For <em>Melania</em>, many have speculated that Amazon is trying to curry favor with the Trump administration, and this is more of an investment in that relationship.</p><p>However, <em>Melania</em> performed well above expectations, especially with Conservatives.</p><p>Remember, Amazon MGM bought the film from filmmaker Brett Ratner (dir: <em>Rush Hour</em>) for $40M. There were other bids for the doc, like from Disney, which offered a more reasonable $14M.</p><p>These US political films tend to fare poorly internationally, so <em>Melania</em> will not recoup theatrically.</p><p><strong>Here are the lowest-grossing films of the week:</strong></p><p><strong>$15.7K - </strong><em><strong>The Love That Remains </strong></em><strong>(Janus Films)</strong></p><ul><li><p>$47.2K domestic total</p></li><li><p>$194.2K worldwide</p></li><li><p>Premiere: Cannes (Premiere section)</p></li><li><p>$2K /screen average</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=jZ0fdmesr-w">Trailer</a></p></li></ul><p><strong>$8.4K - </strong><em><strong>Natchez </strong></em><strong>(Oscilloscope)</strong></p><ul><li><p>$46.6K domestic total</p></li><li><p>Premiere: Tribeca (winner: Best Doc)</p></li><li><p>$2.8K /screen average</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=mRGfxjgoa9Y">Trailer</a></p></li></ul><p><strong>$3.4K - </strong><em><strong>OBEX</strong></em><strong> (Oscilloscope)</strong></p><ul><li><p>Premiere: Sundance</p></li><li><p>$45.2K domestic total</p></li><li><p>$688/screen average</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=sTzpC2tpO7I">Trailer</a></p></li></ul><p><strong>A24&#8217;s </strong><em><strong>Pillion </strong></em>earned $241.8K in its opening weekend. This is a strong per-screen average of $60.4K/screen across 4 theaters. This film stars Alexander Skarsg&#229;rd and Harry Melling and premiered at Cannes at Un Certain Regard.</p><p><strong>IFC Entertainment&#8217;s </strong><em><strong>Whistle </strong></em>earned $720K in its opening weekend. With a low per-screen average of $600/screen across 1200 theaters. The horror film premiered at Fantastic Fest and co-stars Nick Frost.</p><p>There are a couple of Oscar-nominated titles doing great business:</p><ul><li><p><strong>$217K - </strong><em><strong>Song Sung Blue </strong></em><strong>(Focus Features)</strong></p><ul><li><p>$38.9M domestic total</p></li><li><p><strong>$55.3M worldwide</strong></p></li><li><p>$484/screen average</p></li><li><p>Week 7</p></li></ul></li><li><p><strong>$750K - </strong><em><strong>Hamnet </strong></em><strong>(Focus Features)</strong></p><ul><li><p>$21.8M domestic total</p></li><li><p><strong>$70.6M worldwide total</strong></p></li><li><p>$811/screen average</p></li><li><p>Week 11</p></li></ul></li></ul><p>Also worth noting that Neon&#8217;s Oscar-nominated <em>Sirat </em>did $34.1K/theater across 4 screens for a total of $136.3K. Worldwide it has earned $4.7M</p>]]></content:encoded></item><item><title><![CDATA[Hollywood #1, YouTube #2]]></title><description><![CDATA[Box Office Trends 2/1]]></description><link>https://theindustry.co/p/hollywood-1-youtube-2</link><guid isPermaLink="false">https://theindustry.co/p/hollywood-1-youtube-2</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 01 Feb 2026 18:54:22 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/3cf18b66-c4b9-451f-9614-f0278287f635_2025x3000.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today&#8217;s Box Office Breakdown</strong>, we analyze seven new releases:</p><ul><li><p>20th Century&#8217;s <em><strong>Send Help</strong></em></p></li><li><p>Markiplier Studios&#8217; <em><strong>Iron Lung</strong></em></p></li><li><p>Amazon MGM&#8217;s <em><strong>Melania</strong></em></p></li><li><p>Black Bear&#8217;s <em><strong>Shelter</strong></em></p></li><li><p>A24&#8217;s <em><strong>The Moment</strong></em></p></li><li><p>1-2 Special&#8217;s <em><strong>A Poet</strong></em></p></li><li><p>Janus Films&#8217; <em><strong>The Love That Remains</strong></em></p></li></ul><p>Plus, a full breakdown of the top ten at the box office this weekend. </p><div><hr></div><p><strong>This is a wild weekend at the box office&#8230;</strong></p><p>Sam Raimi, who has only directed one film in the last 13 years, topped the box office with his new studio horror film, <em><strong>Send Help</strong></em>. He started off in indie horror with <em>Evil Dead</em> and transitioned to massive superhero IP with <em>Spider-Man</em> and <em>Doctor Strange</em>.</p><p>In second place at the box office is YouTuber Markiplier, with 38.2M followers, for his self-distributed horror sci-fi <em><strong>Iron Lung</strong></em><strong>.</strong></p><p>And in third place was Amazon MGM&#8217;s <em><strong>Melania, </strong></em>which had the institutional financial support of Amazon, which spent an outsized amount to guarantee a strong result.</p><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ck1g!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b932d27-e014-4015-b964-7f3ecf48156b_1698x952.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ck1g!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b932d27-e014-4015-b964-7f3ecf48156b_1698x952.png 424w, https://substackcdn.com/image/fetch/$s_!ck1g!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b932d27-e014-4015-b964-7f3ecf48156b_1698x952.png 848w, https://substackcdn.com/image/fetch/$s_!ck1g!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b932d27-e014-4015-b964-7f3ecf48156b_1698x952.png 1272w, 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data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5b932d27-e014-4015-b964-7f3ecf48156b_1698x952.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:952,&quot;width&quot;:1698,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:115294,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://theindustry.co/i/186513653?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb901943b-39d4-4a06-b865-a7a9d8948e5a_2048x952.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ck1g!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b932d27-e014-4015-b964-7f3ecf48156b_1698x952.png 424w, https://substackcdn.com/image/fetch/$s_!ck1g!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b932d27-e014-4015-b964-7f3ecf48156b_1698x952.png 848w, https://substackcdn.com/image/fetch/$s_!ck1g!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b932d27-e014-4015-b964-7f3ecf48156b_1698x952.png 1272w, https://substackcdn.com/image/fetch/$s_!ck1g!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b932d27-e014-4015-b964-7f3ecf48156b_1698x952.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>20th Century&#8217;s</strong> <em><strong>Send Help t</strong></em><strong>ook #1 at the box office with $20M domestic. </strong>Internationally, it has earned $8.1M, bringing its worldwide total to $28.1M.</p><p>This is the latest film from Sam Raimi who has directed some box office smash hits, all connected to previously existing IP:</p><ul><li><p><em>Doctor Strange in the Multiverse of Madness</em> (2022)</p><ul><li><p>$187M opening</p></li><li><p>$955.8M worldwide</p></li></ul></li><li><p><em>Oz the Great and Powerful</em> (2013)</p><ul><li><p>$79M opening</p></li><li><p>$493.3M worldwide</p></li></ul></li><li><p><em>Spider-Man 3</em> (2007)</p><ul><li><p>$151.1M opening</p></li><li><p>$887.4M worldwide</p></li></ul></li><li><p><em>Spider-Man 2</em> (2004)</p><ul><li><p>$88.2M opening</p></li><li><p>$785.4M worldwide</p></li></ul></li><li><p><em>Spider-Man</em> (2002)</p><ul><li><p>$114.8M opening</p></li><li><p>$810.9M worldwide</p></li></ul></li></ul><p>Even though <em>Send Help</em> paled in comparison to the above, for an original horror film, it opened 3x above the average. However, if this launches a sequel/franchise, it&#8217;s right on par with the average opening for those films.</p><p>It&#8217;s nice to see Raimi return to his horror roots. The first film he directed was <em>The Evil Dead</em> (1981), which sparked the cult series of 5 films across 4 decades ($303M WW BO total). The newest one, <em>Evil Dead Burn</em>, is coming this July.</p><p><em>Send Help</em>&#8217;s opening is pretty much on par with Raimi&#8217;s last horror film:</p><ul><li><p><em>Drag Me to Hell (2009)</em></p><ul><li><p>$15.8M opening</p></li><li><p>$90.8M worldwide</p></li></ul></li></ul><p><em>Send Help</em> has strong star power with Rachel McAdams and Dylan O&#8217;Brien so even though it cost $40M to make, we&#8217;re optimistic it&#8217;ll recoup theatrically.</p><p>The film had a strong per/screen average of $5,755 across 3475 theaters.</p><p>Here is the <a href="https://www.youtube.com/watch?v=R4wiXj9NmEE">trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the rest of the top 10:</strong></p><p><strong>$18M - </strong><em><strong>Iron Lung</strong></em><strong> (Markiplier Studios)</strong></p><ul><li><p>$21.7M worldwide</p></li><li><p>$3M budget</p></li><li><p>RT: 50%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=IaEtA56pd_w">Trailer</a></p></li></ul><p>This is a self-distributed, self-financed sci-fi/horror film based on the 2022 indie video game by David Szymanski. It&#8217;s written, directed, stars, and is EP&#8217;d by YouTuber Markiplier (38.2M YT followers).</p><p>It follows a convict exploring a moon with blood oceans in a sealed submarine. </p><p>This is a wild success story, as it not only played in 3015 theaters domestically and a total of 4164 screens worldwide, but hit a US per-screen average of $5970/screen. </p><p>That&#8217;s the highest per-screen average of any film in the top ten this weekend.</p><p>Markiplier was able to leverage his audience to drive an incredibly strong theatrical performance. In fact, Markiplier&#8217;s fans actually requested their local theaters play his film.</p><p><strong>$7.04M - </strong><em><strong>Melania</strong></em><strong> (Amazon MGM Studios)</strong></p><ul><li><p>$75M budget ($40M acquisition + $35M marketing)</p></li><li><p>RT: 10% (Critics&#8217; score). 99% (Audience Score).</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=dxXJAqOU00g">Trailer</a></p></li></ul><p>This is the best opening for a doc in a decade.<br>This is the most expensive doc of all time, not including docs with extensive music licensing.</p><p>Compare <em>Melania</em> with some other conservative political docs:</p><ul><li><p><em>Am I Racist?</em> (2024)</p><ul><li><p>$4.5M opening</p></li><li><p>$12.3M worldwide</p></li></ul></li><li><p><em>Obama&#8217;s America</em> (2012)</p><ul><li><p>$31K opening (1 theater)</p></li><li><p>$33.5M worldwide</p></li></ul></li></ul><p>For reference, the highest political doc of all time is Michael Moore&#8217;s:</p><ul><li><p><em>Fahrenheit 9/11</em> (2004)</p><ul><li><p>$23.9M opening</p></li><li><p>$222.4M worldwide</p></li><li><p>#3 highest-grossing doc of all time</p></li></ul></li></ul><p>What&#8217;s different about <em>Melania</em> is that the marketing budget for <em>Fahrenheit 9/11 </em>was less than half at $15M. And that was considered the biggest doc marketing spend ever, as it was The Weinsteins&#8217; Oscar push for the film.</p><p>For <em>Melania</em>, many have speculated that Amazon is trying to curry favor with the Trump administration, and this is more of an investment in that relationship.</p><p>However, <em>Melania</em> performed well above expectations, especially with Conservatives.</p><p>Remember, Amazon MGM bought the film from filmmaker Brett Ratner (dir: <em>Rush Hour</em>) for $40M. There were other bids for the doc, like from Disney, which offered a more reasonable $14M.</p><p>These US political films tend to fare poorly internationally, so <em>Melania</em> will not recoup theatrically.</p><p><strong>$5.8M - </strong><em><strong>Zootopia 2 </strong></em><strong>(Disney)</strong></p><ul><li><p>$409M domestic total</p></li><li><p>$1.748bn worldwide</p></li><li><p>$250M+ production budget</p></li><li><p>RT: 91%</p></li><li><p>Week 10</p></li><li><p><a href="https://www.youtube.com/watch?v=5AwtptT8X8k">Trailer</a></p></li></ul><p>This is the highest-grossing Hollywood animated film of all time, surpassing:</p><ul><li><p><em>Inside Out 2</em> (Disney)</p><ul><li><p>$1.699bn worldwide total</p></li></ul></li></ul><p>However, this is still well behind the highest-grossing animated film ever made:</p><ul><li><p><em>Ne Zha 2</em></p><ul><li><p>$2.2bn worldwide total</p></li></ul></li></ul><p><em>Zootopia 2</em> actually increased 9% in its 10th week. That&#8217;s incredibly rare.</p><p>Disney and Pixar have consistently proved they can put out animated sequels that outperform the first film by wide margins:</p><ul><li><p><em>Inside Out 2 </em>(2024)</p><ul><li><p>$154.2M opening</p><ul><li><p>vs. $90.4M <em>Inside Out 1</em></p></li></ul></li><li><p>$653M domestic total </p><ul><li><p>vs. $356.5M <em>Inside Out 1</em></p></li></ul></li><li><p>$1.699bn worldwide</p><ul><li><p>vs. $859.1M <em>Inside Out 1</em></p></li></ul></li></ul></li><li><p><em>Moana 2 </em>(2024)</p><ul><li><p>$139.8M opening</p><ul><li><p>vs. $56.6M Moana 1</p></li></ul></li><li><p>$460.4M domestic total </p><ul><li><p>vs. $248.8M <em>Moana 1</em></p></li></ul></li><li><p>$1.059bn worldwide</p><ul><li><p>vs. $643.3M <em>Moana 1</em></p></li></ul></li></ul></li><li><p><em>Frozen 2 </em>(2019)</p><ul><li><p>$130.3M opening</p><ul><li><p>vs. $93.6M <em>Frozen 1</em></p></li></ul></li><li><p>$477.4M domestic total </p><ul><li><p>vs. $400M <em>Frozen 1</em></p></li></ul></li><li><p>$1.454bn worldwide</p><ul><li><p>vs. $1.28bn <em>Frozen 1</em></p></li></ul></li></ul></li></ul><p>Interestingly, all three of the above films have domestic box office totals well above <em>Zootopia 2</em>. But international for the film has been incredibly strong.</p><p><strong>$5.5M - </strong><em><strong>Shelter </strong></em><strong>(Black Bear Pictures)</strong></p><ul><li><p>$13M worldwide</p></li><li><p>$50M budget</p></li><li><p>RT: 64%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=auHiLFjaIc0">Trailer</a></p></li></ul><p>This is a low opening for a Jason Statham action film. Especially since the last two non-franchise Statham films have opened at roughly 3x:</p><ul><li><p><em>A Working Man</em> (2025)</p><ul><li><p>$15.5M opening</p></li><li><p>$89.2M worldwide</p></li></ul></li><li><p><em>The Beekeeper</em> (2024)</p><ul><li><p>$16.6M opening</p></li><li><p>$162.6M worldwide</p></li></ul></li></ul><p>In fact, out of the last 10 Statham films, <em>Shelter</em>&#8217;s opening was just about half as much.</p><p>However, this should still be seen as a decent win, as Black Bear is a new distributor in the US. This is just their second film. And this well surpassed their first, <em>Christy</em>, which opened at $1.3M.</p><p><strong>$5.5M - </strong><em><strong>Avatar: Fire and Ash </strong></em><strong>(20th Century)</strong></p><ul><li><p>$386.1M domestic</p></li><li><p>$1.41bn worldwide</p></li><li><p>$400M+ production budget</p></li><li><p>RT: 66%</p></li><li><p>Week 7</p></li><li><p><a href="https://www.youtube.com/watch?v=nb_fFj_0rq8">Trailer</a></p></li></ul><p>Domestically, <em>Fire and Ash</em> is trailing behind both of the previous <em>Avatar</em> films&#8217; 7th week totals by a big margin:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p><strong>$595.7M</strong> - 7 week domestic total (vs. 3&#8217;s $386.1M)</p><ul><li><p><em>Avatar 3</em> is down 35.2%</p></li></ul></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p><strong>$620.8M</strong> -  7 week domestic total (vs. 3&#8217;s $386.1M)</p><ul><li><p><em>Avatar 3 </em>is<em> </em>down 37.8%</p></li></ul></li></ul></li></ul><p>Right now, <em>Avatar 3</em> is far behind the mammoth totals of the first two films:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p>$749.8M domestic total</p></li><li><p>$1.994bn international total</p></li><li><p><strong>$2.74bn worldwide total</strong></p></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p>$684M domestic total</p></li><li><p>$1.64bn international total</p></li><li><p><strong>$2.32bn worldwide total</strong></p></li></ul></li></ul><p>We&#8217;ll see how this plays out, but for now, we can say this is a disappointing result and may result in the cancellation of the next <em>Avatar</em> film.</p><p><strong>$4.7M - </strong><em><strong>Mercy</strong></em><strong> (Amazon MGM Studios)</strong></p><ul><li><p>$19.4M domestic total</p></li><li><p>$41M worldwide</p></li><li><p>$63M budget</p></li><li><p>RT: 24%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=dSS4yqd0x6o">Trailer</a></p></li></ul><p>This dropped 56% in its second week. This typically wouldn&#8217;t be a big drop, but last weekend was a massive storm across the US, so we&#8217;d have hoped this would have held better (as many others in the box office did).</p><p>But given the international popularity of star Chris Pratt, we&#8217;re optimistic this will at minimum recoup its production budget. And that&#8217;s usually the goal for these Amazon films, as they&#8217;re being fed directly into Prime for streaming.</p><p><strong>$3.5M - </strong><em><strong>The Housemaid </strong></em><strong>(Lionsgate)</strong></p><ul><li><p>$120.7M domestic total</p></li><li><p>$309.8M worldwide</p></li><li><p>$60M budget</p></li><li><p>RT: 81%</p></li><li><p>Week 7</p></li><li><p><a href="https://www.youtube.com/watch?v=48CtX6OgU3s">Trailer</a></p></li></ul><p>The film dropped a very tiny 11% in its week 7, continuing a sensational run. That&#8217;s the kind of drop we like to see, as moviegoers were stymied by last week&#8217;s winter storm.</p><p>This is now Sweeney&#8217;s highest-grossing film of all time:</p><ul><li><p><em>Anyone But You </em>(2024)</p><ul><li><p>$88M domestic total</p></li><li><p>$204M worldwide</p></li></ul></li></ul><p>And it&#8217;s actually even approaching the top-grossing film that Sweeney has acted in:</p><ul><li><p><em>Once Upon a Time... in Hollywood</em> (2019)</p><ul><li><p>$142.5M domestic</p></li><li><p>$377.4M worldwide</p></li></ul></li></ul><p>This is great news, as the last three Sydney Sweeney films were box office fails:</p><ul><li><p><em>Christy </em>(2025)</p><ul><li><p>$1.3M opening</p></li><li><p>$1.9M domestic total</p></li><li><p>$2M worldwide</p></li></ul></li><li><p><em>Americana </em>(2025)</p><ul><li><p>$500K opening</p></li><li><p>$1.5M domestic total (estimated)</p></li></ul></li><li><p><em>Eden </em>(2024)</p><ul><li><p>$1M opening</p></li><li><p>$1.6M domestic total</p></li><li><p>$2.8M worldwide</p></li></ul></li></ul><p>Interestingly, it seems people like Sweeney movies that either tilt horror (like this and <em>Immaculate</em>) or romance (like <em>Anyone But You</em>).</p><p>This is star Amanda Seyfried&#8217;s top domestic-grossing film since <em>Mamma Mia! Here We Go </em>(2018).</p><p><strong>$2.9M - </strong><em><strong>Marty Supreme </strong></em><strong>(A24)</strong></p><ul><li><p>$90.9M domestic total</p></li><li><p>$117.4M worldwide</p></li><li><p>$60-70M budget</p></li><li><p>RT: 95%</p></li><li><p>Week 7</p></li><li><p><a href="https://www.youtube.com/watch?v=s9gSuKaKcqM">Trailer</a></p></li></ul><p>This is now A24&#8217;s highest domestic-grossing film of all time. Well ahead of Best Picture winner <em>Everything Everywhere All at Once</em> (2022), which brought in $77.2M domestically.</p><p><em>Marty Supreme</em> dropped a tiny 18% in its 7th week. </p><p>This is now Oscar-nominated, so it&#8217;ll continue to drive attendance up even more. </p><p>This is Timoth&#233;e Chalamet&#8217;s 4th highest-grossing film domestically of all time, for a film in which he stars:</p><ul><li><p><em>Dune: Part 2</em> (2024)</p><ul><li><p>$282.7M domestic total</p></li></ul></li><li><p><em>Wonka</em> (2023)</p><ul><li><p>$218.6M domestic total</p></li></ul></li><li><p><em>Dune </em>(2021)</p><ul><li><p>$111M domestic total</p></li></ul></li><li><p><em>A Complete Unknown</em> (2024)</p><ul><li><p>$75M domestic total</p></li></ul></li></ul><p>What&#8217;s wild is that <em>Marty Supreme,</em> in which Chalamet plays a real-life eccentric ping pong star, surpassed domestically the film in which he plays music icon Bob Dylan, <em>A Complete Unknown</em> (2024).</p><p><strong>$1.6M - </strong><em><strong>28 Years Later: The Bone Temple</strong></em><strong> (Sony)</strong></p><ul><li><p>$23.7M domestic total</p></li><li><p>$53.7M worldwide</p></li><li><p>$63M budget</p></li><li><p>RT: 93%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=EOwTdTZA8D8">Trailer</a></p></li></ul><p>This is a massive drop from Sony&#8217;s first installment of<strong> </strong><em>28 Years Later, </em>which landed at the following last June:</p><ul><li><p><em>28 Years Later</em> (Sony Pictures)</p><ul><li><p>$70.4M domestic total</p></li><li><p>$151.3M worldwide opening</p></li></ul></li></ul><p><em>Bone Temple,</em>&nbsp;in its third week, seems to be close to ending its domestic run. Even with a great RT score, there may be some audience fatigue here.</p><p>The first two films in the series were powerhouses, earning exceptional amounts against their small budgets:</p><ul><li><p><em>28 Days Later</em> (2002)</p><ul><li><p>$8M budget</p></li><li><p>$74.9M worldwide total ($137.1M w/ inflation)</p></li></ul></li><li><p><em>28 Weeks Later</em> (2007)</p><ul><li><p>$15M budget</p></li><li><p>$65M worldwide total ($104.1M w/ inflation)</p></li></ul></li></ul><p>We believe <em>28 Years Later: The Bone Temple</em> will not recoup unless it keeps performing well internationally.</p><p><strong>Here are the lowest-grossing films of the week:</strong></p><p><strong>$17K - </strong><em><strong>Natchez </strong></em><strong>(Oscilloscope)</strong></p><ul><li><p>Premiere: Tribeca (winner: Best Doc)</p></li><li><p>$17K /screen average</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=mRGfxjgoa9Y">Trailer</a></p></li></ul><p><strong>$3.7K - </strong><em><strong>OBEX</strong></em><strong> (Oscilloscope)</strong></p><ul><li><p>Premiere: Sundance</p></li><li><p>$40.1K domestic total</p></li><li><p>$411/screen average</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=sTzpC2tpO7I">Trailer</a></p></li></ul><p><strong>$176 - </strong><em><strong>Mistress Dispeller</strong></em><strong> (Oscilloscope)</strong></p><ul><li><p>Oscar shortlisted</p></li><li><p>Premiere: Venice</p></li><li><p>$92.2K domestic total</p></li><li><p>$138.6K worldwide</p></li><li><p>$176 /screen average</p></li><li><p>Week 15</p></li><li><p><a href="https://www.youtube.com/watch?v=yUep-cxvQZo">Trailer</a></p></li></ul><p><strong>Janus Films&#8217; </strong><em><strong>The Love That Remains </strong></em>earned $27.2K in its opening weekend. With a massive per-screen average of $13.6K/screen across 2 theaters. The film premiered at Cannes in the Premiere section.</p><p><strong>1-2 Special&#8217;s </strong><em><strong>A Poet</strong></em><strong> </strong>earned $27.8K in its opening weekend. With a massive per-screen average of $13.9K/screen across 2 theaters. The film premiered at Cannes in Un Certain Regard, where it won the Jury Prize.</p><p><strong>A24&#8217;s </strong><em><strong>The Moment </strong></em>earned $427.9K in its opening weekend. This is A24&#8217;s 3rd best per-screen average of $107K/screen across 4 theaters. This is the Charli xcx film that premiered at Sundance.</p><p>There are a couple of Oscar-nominated titles doing great business:</p><ul><li><p><strong>$540K - </strong><em><strong>Song Sung Blue </strong></em><strong>(Focus Features)</strong></p><ul><li><p>$38.3M domestic total</p></li><li><p><strong>$54.6M worldwide</strong></p></li><li><p>$762/screen average</p></li><li><p>Week 6</p></li></ul></li><li><p><strong>$1.5M - </strong><em><strong>Hamnet </strong></em><strong>(Focus Features)</strong></p><ul><li><p>$20.2M domestic total</p></li><li><p><strong>$57.6M worldwide total</strong></p></li><li><p>$1.2K/screen average</p></li><li><p>Week 10</p></li></ul></li></ul>]]></content:encoded></item><item><title><![CDATA[Avatar Stalls at #1 - 28 Years Later]]></title><description><![CDATA[Box Office Trends 1/18]]></description><link>https://theindustry.co/p/avatar-stalls-at-1-28-years-later</link><guid isPermaLink="false">https://theindustry.co/p/avatar-stalls-at-1-28-years-later</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 18 Jan 2026 18:27:48 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/5b5ff5ae-d0fe-41c9-ae21-c339491f694e_1080x1350.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today&#8217;s Box Office Breakdown</strong>, we analyze four new releases:</p><ul><li><p>Sony&#8217;s <em><strong>28 Years Later: The Bone Temple</strong></em></p></li><li><p>GKIDS&#8217; <em><strong>All You Need Is Kill</strong></em></p></li><li><p>IFC&#8217;s <em><strong>Night Patrol</strong></em></p></li><li><p>Mubi&#8217;s <em><strong>Sound of Falling</strong></em></p></li></ul><p>Plus, a full breakdown of the top ten at the box office this weekend. And a flurry of awards titles doing great business.</p><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!2MNI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26219b62-e0d8-401a-9618-48113ab2d082_1990x890.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!2MNI!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26219b62-e0d8-401a-9618-48113ab2d082_1990x890.png 424w, https://substackcdn.com/image/fetch/$s_!2MNI!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26219b62-e0d8-401a-9618-48113ab2d082_1990x890.png 848w, https://substackcdn.com/image/fetch/$s_!2MNI!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26219b62-e0d8-401a-9618-48113ab2d082_1990x890.png 1272w, https://substackcdn.com/image/fetch/$s_!2MNI!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26219b62-e0d8-401a-9618-48113ab2d082_1990x890.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!2MNI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26219b62-e0d8-401a-9618-48113ab2d082_1990x890.png" width="1456" height="651" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/26219b62-e0d8-401a-9618-48113ab2d082_1990x890.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:651,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:93632,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://theindustry.co/i/184973574?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26219b62-e0d8-401a-9618-48113ab2d082_1990x890.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!2MNI!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26219b62-e0d8-401a-9618-48113ab2d082_1990x890.png 424w, https://substackcdn.com/image/fetch/$s_!2MNI!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26219b62-e0d8-401a-9618-48113ab2d082_1990x890.png 848w, https://substackcdn.com/image/fetch/$s_!2MNI!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26219b62-e0d8-401a-9618-48113ab2d082_1990x890.png 1272w, https://substackcdn.com/image/fetch/$s_!2MNI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26219b62-e0d8-401a-9618-48113ab2d082_1990x890.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>20th Century&#8217;s</strong> <em><strong>Avatar: Fire and Ash </strong></em><strong>took #1 at the box office for the fifth weekend in a row with $13.3M domestic. </strong>This brings its domestic total to $363.5M. Internationally, it has earned $955M, bringing its worldwide total to $1.319bn.</p><p>Domestically, <em>Fire and Ash</em> is trailing behind both of the previous <em>Avatar</em> films&#8217; 5th week totals by a big margin:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p><strong>$493.25M</strong> - 5 week domestic total (vs. 3&#8217;s $363.5M)</p><ul><li><p><em>Avatar 3</em> is down 26.31%</p></li></ul></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p><strong>$564.6M</strong> -  5 week domestic total (vs. 3&#8217;s $363.5M)</p><ul><li><p><em>Avatar 3 </em>is<em> </em>down 35.6%</p></li></ul></li></ul></li></ul><p>Domestically, this is disappointing as <em>Fire and Ash</em> had opened higher than the first <em>Avatar</em>, although well below <em>The Way of Water</em>:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p>$73M domestic opening (vs. <em>Fire and Ash</em>&#8217;s $88M)</p></li><li><p>$159.2M international opening (vs. <em>Fire and Ash</em>&#8217;s $257M)</p></li><li><p>$232.2M worldwide opening (vs. <em>Fire and Ash</em>&#8217;s $345M)</p></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p>$134M domestic opening  (vs. <em>Fire and Ash</em>&#8217;s $88M)</p></li><li><p>$301M international opening  (vs. <em>Fire and Ash</em>&#8217;s $257M)</p></li><li><p>$435M worldwide opening (vs. <em>Fire and Ash</em>&#8217;s $345M)</p></li></ul></li></ul><p>Even though <em>Avatar 2</em> opened nearly double that of the first film, it still grossed $420M less:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p>$749.8M domestic total</p></li><li><p>$1.994bn international total</p></li><li><p><strong>$2.74bn worldwide total</strong></p></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p>$684M domestic total</p></li><li><p>$1.64bn international total</p></li><li><p><strong>$2.32bn worldwide total</strong></p></li></ul></li></ul><p>Right now,&nbsp;<em>Fire and Ash</em>&nbsp;is being carried by the international box office. It&#8217;s too early to tell whether it will hit $2bn.</p><p>The <em>Avatar 3</em> production budget is $400M+ so it has safely recouped. But will it make enough to justify James Cameron making another <em>Avatar</em> film?</p><p>The per-screen average was a decent $4K/screen across 3300 theaters. </p><p>Here is the <a href="https://www.youtube.com/watch?v=nb_fFj_0rq8">trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the rest of the top 10:</strong></p><p><strong>$13M - </strong><em><strong>28 Years Later: The Bone Temple</strong></em><strong> (Sony)</strong></p><ul><li><p>$29.2M worldwide</p></li><li><p>$63M budget</p></li><li><p>RT: 93%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=EOwTdTZA8D8">Trailer</a></p></li></ul><p>This is a massive drop from Sony&#8217;s first installment of<strong> </strong><em>28 Years Later, </em>which opened last June:</p><ul><li><p><em>28 Years Later</em> (Sony Pictures)</p><ul><li><p>$30M domestic opening</p></li><li><p>$60M worldwide opening</p></li></ul></li></ul><p>That film went on to earn:</p><ul><li><p><em>28 Years Later</em> (Sony Pictures)</p><ul><li><p>$70.4M domestic total</p></li><li><p>$151.3M worldwide opening</p></li></ul></li></ul><p>We&#8217;ll see where <em>Bone Temple</em> lands as it has a higher RT score, but there may be some audience fatigue here.</p><p>The first two films in the series were powerhouses, earning exceptional amounts against their small budgets:</p><ul><li><p><em>28 Days Later</em> (2002)</p><ul><li><p>$8M budget</p></li><li><p>$74.9M worldwide total ($137.1M w/ inflation)</p></li></ul></li><li><p><em>28 Weeks Later</em> (2007)</p><ul><li><p>$15M budget</p></li><li><p>$65M worldwide total ($104.1M w/ inflation)</p></li></ul></li></ul><p>We believe <em>28 Years Later: The Bone Temple</em> will recoup if it doesn&#8217;t drop too much next weekend.</p><p><strong>$8.77M - </strong><em><strong>Zootopia 2 </strong></em><strong>(Disney)</strong></p><ul><li><p>$390M domestic total</p></li><li><p>$1.7034bn worldwide</p></li><li><p>$250M+ production budget</p></li><li><p>RT: 91%</p></li><li><p>Week 8</p></li><li><p><a href="https://www.youtube.com/watch?v=5AwtptT8X8k">Trailer</a></p></li></ul><p>This is the highest-grossing Hollywood animated film of all time, surpassing:</p><ul><li><p><em>Inside Out 2</em> (Disney)</p><ul><li><p>$1.699bn worldwide total</p></li></ul></li></ul><p>However, this is still well behind the highest-grossing animated film ever made:</p><ul><li><p><em>Ne Zha 2</em></p><ul><li><p>$2.2bn worldwide total</p></li></ul></li></ul><p><em>Zootopia 2</em> dropped a minuscule 12% in its 8th week.</p><p>Disney and Pixar have consistently proved they can put out animated sequels that outperform the first film by wide margins:</p><ul><li><p><em>Inside Out 2 </em>(2024)</p><ul><li><p>$154.2M opening</p><ul><li><p>vs. $90.4M <em>Inside Out 1</em></p></li></ul></li><li><p>$653M domestic total </p><ul><li><p>vs. $356.5M <em>Inside Out 1</em></p></li></ul></li><li><p>$1.699bn worldwide</p><ul><li><p>vs. $859.1M <em>Inside Out 1</em></p></li></ul></li></ul></li><li><p><em>Moana 2 </em>(2024)</p><ul><li><p>$139.8M opening</p><ul><li><p>vs. $56.6M Moana 1</p></li></ul></li><li><p>$460.4M domestic total </p><ul><li><p>vs. $248.8M <em>Moana 1</em></p></li></ul></li><li><p>$1.059bn worldwide</p><ul><li><p>vs. $643.3M <em>Moana 1</em></p></li></ul></li></ul></li><li><p><em>Frozen 2 </em>(2019)</p><ul><li><p>$130.3M opening</p><ul><li><p>vs. $93.6M <em>Frozen 1</em></p></li></ul></li><li><p>$477.4M domestic total </p><ul><li><p>vs. $400M <em>Frozen 1</em></p></li></ul></li><li><p>$1.454bn worldwide</p><ul><li><p>vs. $1.28bn <em>Frozen 1</em></p></li></ul></li></ul></li></ul><p>Interestingly, all three of the above films have domestic box office totals well above <em>Zootopia 2</em>. But international for the film has been incredibly strong.</p><p><strong>$8.5M - </strong><em><strong>The Housemaid </strong></em><strong>(Lionsgate)</strong></p><ul><li><p>$107.1M domestic total</p></li><li><p>$245.7M worldwide</p></li><li><p>$60M budget</p></li><li><p>RT: 81%</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=48CtX6OgU3s">Trailer</a></p></li></ul><p>The film dropped a very tiny 22% in its week 5, continuing a sensational run.</p><p>This is now Sweeney&#8217;s highest-grossing domestic film of all time by nearly $20M (for a film she stars in):</p><ul><li><p><em>Anyone But You </em>(2024)</p><ul><li><p>$88M domestic total</p></li></ul></li><li><p><em>Immaculate</em> </p><ul><li><p>$15M domestic total</p></li></ul></li></ul><p>This is great news, as the last three Sydney Sweeney films were box office fails:</p><ul><li><p><em>Christy </em>(2025)</p><ul><li><p>$1.3M opening</p></li><li><p>$1.9M domestic total</p></li><li><p>$2M worldwide</p></li></ul></li><li><p><em>Americana </em>(2025)</p><ul><li><p>$500K opening</p></li><li><p>$1.5M domestic total (estimated)</p></li></ul></li><li><p><em>Eden </em>(2024)</p><ul><li><p>$1M opening</p></li><li><p>$1.6M domestic total</p></li><li><p>$2.8M worldwide</p></li></ul></li></ul><p>Interestingly, it seems people like Sweeney movies that either tilt horror (like this and <em>Immaculate</em>) or romance (like <em>Anyone But You</em>).</p><p>This is star Amanda Seyfried&#8217;s top domestic-grossing film since <em>Mamma Mia! Here We Go </em>(2018).</p><p><strong>$5.48M - </strong><em><strong>Marty Supreme </strong></em><strong>(A24)</strong></p><ul><li><p>$79.7M domestic total</p></li><li><p>$92.9M worldwide</p></li><li><p>$60-70M budget</p></li><li><p>RT: 95%</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=s9gSuKaKcqM">Trailer</a></p></li></ul><p>This is now A24&#8217;s highest domestic-grossing film of all time. Right ahead of Best Picture winner <em>Everything Everywhere All at Once</em> (2022), which brought in $77.2M domestically.</p><p><em>Marty Supreme</em> dropped a tiny 27% in its 5th week. </p><p>Expect this to get Oscar-nominated, which will drive attendance up even more. </p><p>This is Timoth&#233;e Chalamet&#8217;s 4th highest-grossing film domestically of all time, for a film in which he stars:</p><ul><li><p><em>Dune: Part 2</em> (2024)</p><ul><li><p>$282.7M domestic total</p></li></ul></li><li><p><em>Wonka</em> (2023)</p><ul><li><p>$218.6M domestic total</p></li></ul></li><li><p><em>Dune </em>(2021)</p><ul><li><p>$111M domestic total</p></li></ul></li><li><p><em>A Complete Unknown</em> (2024)</p><ul><li><p>$75M domestic total</p></li></ul></li></ul><p>What&#8217;s wild is that&nbsp;<em>Marty Supreme,</em>&nbsp;in which Chalamet plays a real-life eccentric ping pong star, surpassed domestically the film in which he plays music icon Bob Dylan,&nbsp;<em>A Complete Unknown</em>&nbsp;(2024).</p><p><strong>$5M - </strong><em><strong>Primate </strong></em><strong>(Paramount)</strong></p><ul><li><p>$19.6M domestic total</p></li><li><p>$23.2M worldwide</p></li><li><p>$21M budget</p></li><li><p>RT: 78%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=wo87F-va410">Trailer</a></p></li></ul><p>This dropped 55% in its second weekend. On par with most non-prestige horror films. </p><p>Right now, it&#8217;s tracking close to Paramount&#8217;s last theatrically released horror:</p><ul><li><p><em>Heart Eyes </em>(2025)</p><ul><li><p>$8.3M opening</p></li><li><p><strong>$21.4M week 2 (Valentine&#8217;s Day bump)</strong></p></li><li><p>$30.4M domestic total</p></li><li><p>$33.1M worldwide</p></li></ul></li></ul><p>Paramount&#8217;s highest-grossing horror films are the <em>A Quiet Place</em> series, which have brought in close to $900M worldwide.</p><p><em>Primate </em>should have no problem recouping as it continues to expand internationally.</p><p><strong>$3.4M - </strong><em><strong>Greenland 2: Migration </strong></em><strong>(Lionsgate)</strong></p><ul><li><p>$14.1M domestic total</p></li><li><p>$14.8M worldwide</p></li><li><p>$90M budget (Lionsgate acquired domestic rights for $10M)</p></li><li><p>RT: 57%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=hiD3zk0ZRFg">Trailer</a></p></li></ul><p>Last week, this opened lower than expected for an action sequel. This weekend, it has the largest drop of any film in the top ten, down 60%.</p><p><em>Greenland</em> (2020) was released during COVID, so the North American release was pulled. So all we have to compare are its decent numbers internationally:</p><ul><li><p><em>Greenland</em> (2020)</p><ul><li><p>$52.3M international</p></li><li><p>$35M budget</p></li><li><p>RT: 77%</p></li></ul></li></ul><p>The first film did $10.2M in DVD and Blu-ray sales and had strong business in the rental market. </p><p>Right now, we&#8217;ll have to wait on international numbers for <em>Greenland 2</em> to see where this will land.</p><p><strong>$3.2M - </strong><em><strong>Anaconda </strong></em><strong>(Sony)</strong></p><ul><li><p>$59.1M domestic total</p></li><li><p>$121.4M worldwide</p></li><li><p>$45M+ budget</p></li><li><p>RT: 52%</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=az8M5Mai0X4">Trailer</a></p></li></ul><p>This is the third&nbsp;<em>Anaconda</em>&nbsp;film released theatrically, and it is a meta-sequel about the making of an&nbsp;<em>Anaconda</em>&nbsp;film.</p><p>Including inflation, it is trailing behind the first <em>Anaconda </em>film:</p><ul><li><p><em>Anaconda </em>(1997)</p><ul><li><p>$16.6M opening ($33.8M w/ inflation)</p><ul><li><p>vs. 2025&#8217;s $14.5M opening</p></li></ul></li><li><p><strong>$49.5M week 4 total ($100.1M w/ inflation)</strong></p><ul><li><p>vs. 2025&#8217;s $59.1M week 4 total</p></li></ul></li></ul></li></ul><p>However, <em>Anaconda </em>(2025) has already surpassed the previous sequel:</p><ul><li><p><em>Anaconda 2 </em>(2004)</p><ul><li><p>$32.2M domestic total</p></li><li><p>$71M worldwide</p></li></ul></li></ul><p><em>Anaconda </em>(2025) is now profitable.</p><p><strong>$2.3M - </strong><em><strong>The SpongeBob Movie: Search for SquarePants </strong></em><strong>(Paramount)</strong></p><ul><li><p>$67.1M domestic total</p></li><li><p>$144.2M worldwide</p></li><li><p>$64M production budget</p></li><li><p>RT: 88%</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=XdPt8QWTypI">Trailer</a></p></li></ul><p>This had a great weekend internationally, and now we can see that it will recoup its budget. </p><p>However, this is the lowest-performing <em>SpongeBob</em> movie:</p><ul><li><p><em>The SpongeBob Movie: Sponge Out of Water </em>(2015)</p><ul><li><p><strong>$148.7M week 5 domestic total</strong></p><ul><li><p><strong>vs. 2025&#8217;s $67.1M</strong></p></li></ul></li><li><p>$162.2M domestic total</p></li><li><p>$325.2M worldwide</p></li></ul></li><li><p><em>The SpongeBob SquarePants Movie</em> (2004)</p><ul><li><p><strong>$76.4M week 5 domestic total</strong></p><ul><li><p><strong>vs. 2025&#8217;s $67.1M</strong></p></li></ul></li><li><p>$85.4M domestic total</p></li><li><p>$141.1M worldwide</p></li></ul></li></ul><p>It&#8217;s a crowded weekend for kids&#8217; films with <em>Zootopia 2</em> and <em>Avatar</em> pulling in a ton of business.</p><p><strong>$2.2M - </strong><em><strong>No Other Choice </strong></em><strong>(Neon)</strong></p><ul><li><p>$6.5M domestic total</p></li><li><p>$29.3M worldwide</p></li><li><p>$12M production budget</p></li><li><p>RT: 97%</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=HKZpuG_ezvY">Trailer</a></p></li></ul><p>This is a great result for Neon. And has already exceeded the filmmaker Park Chan-wook&#8217;s previous best:</p><ul><li><p><em>Decision to Leave</em> (2022)</p><ul><li><p>$2.2M domestic total</p></li><li><p>$21.7M worldwide</p></li></ul></li></ul><p>This will continue to earn well as it is likely to get Oscar-nominated for Best Foreign Film.</p><p><strong>Here are the lowest-grossing films of the week:</strong></p><p><strong>$11.9K - </strong><em><strong>Sound of Falling </strong></em><strong>(Mubi)</strong></p><ul><li><p>Premiere: Cannes Official Selection</p></li><li><p>$54.9K worldwide</p></li><li><p>$11.9K /screen average</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=O-jgGbvLgVo">Trailer</a></p></li></ul><p><strong>$7.9K - </strong><em><strong>OBEX</strong></em><strong> (Oscilloscope)</strong></p><ul><li><p>Premiere: Sundance</p></li><li><p>$22.3K domestic total</p></li><li><p>$991/screen average</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=sTzpC2tpO7I">Trailer</a></p></li></ul><p><strong>$1.9K - </strong><em><strong>Mistress Dispeller</strong></em><strong> (Oscilloscope)</strong></p><ul><li><p>Oscar shortlisted</p></li><li><p>Premiere: Venice</p></li><li><p>$92.6K domestic total</p></li><li><p>$137.4K worldwide</p></li><li><p>$663 /screen average</p></li><li><p>Week 13</p></li><li><p><a href="https://www.youtube.com/watch?v=yUep-cxvQZo">Trailer</a></p></li></ul><p><strong>IFC Films&#8217; </strong><em><strong>Night Patrol </strong></em>earned $255K in its opening weekend. With a tiny per-screen average of $319/screen across 800 theaters. The film stars Dermot Mulroney and Justin Long and premiered at Fantastic Fest.</p><p><strong>GKIDS&#8217; </strong><em><strong>All You Need is Kill</strong></em><strong> </strong>earned $431.8K in its opening weekend. With a low per-screen average of $564/screen across 765 theaters. This is the anime adaptation of the same source material that led to the Tom Cruise film <em>Edge of Tomorrow</em> (2014).</p><p>There&#8217;s also a flurry of awards titles doing great business:</p><ul><li><p><strong>$1.8M - </strong><em><strong>Song Sung Blue </strong></em><strong>(Focus Features)</strong></p><ul><li><p>$35M domestic total</p></li><li><p><strong>$48M worldwide</strong></p></li><li><p>$1.1K/screen average</p></li></ul></li><li><p><strong>$1.3M - </strong><em><strong>Hamnet </strong></em><strong>(Focus Features)</strong></p><ul><li><p>$14.7M domestic total</p></li><li><p><strong>$27.6M worldwide total</strong></p></li><li><p>$1.8K/screen average</p></li></ul></li><li><p><strong>$957K - </strong><em><strong>Is This Thing On?</strong></em><strong> (Searchlight)</strong></p><ul><li><p>$5.4M domestic total</p></li><li><p>$640/screen average</p></li></ul></li><li><p><strong>$336K - </strong><em><strong>The Testament of Ann Lee </strong></em><strong>(Searchlight)</strong></p><ul><li><p>$726K domestic total</p></li><li><p><strong>$12K/screen average</strong></p></li></ul></li><li><p><strong>$71K - </strong><em><strong>Father, Mother, Sister, Brother</strong></em><strong> (Mubi)</strong></p><ul><li><p>$825.7K domestic total</p></li><li><p>$3.9M worldwide</p></li><li><p>$710/screen average</p></li></ul></li></ul>]]></content:encoded></item><item><title><![CDATA[Avatar Slows, Housemaid Grows]]></title><description><![CDATA[Box Office Trends 1/11]]></description><link>https://theindustry.co/p/avatar-slows-housemaid-grows</link><guid isPermaLink="false">https://theindustry.co/p/avatar-slows-housemaid-grows</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 11 Jan 2026 17:47:16 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/ce2ce3f2-e943-47f6-a0d2-89ddd42cd73a_604x755.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today&#8217;s Box Office Breakdown</strong>, we analyze seven new releases:</p><ul><li><p>Paramount&#8217;s <em><strong>Primate</strong></em></p></li><li><p>Lionsgate&#8217;s <em><strong>Greenland 2: Migration</strong></em></p></li><li><p>Angel Studios&#8217; <em><strong>I Was a Stranger</strong></em></p></li><li><p>Watermelon Pictures&#8217; <em><strong>All That&#8217;s Left of You</strong></em></p></li><li><p>Row K&#8217;s <em><strong>Dead Man&#8217;s Wire</strong></em></p></li><li><p>Janus Films&#8217; <em><strong>Magellan</strong></em></p></li><li><p>Oscilloscope&#8217;s <em><strong>OBEX</strong></em></p></li></ul><p>Plus, a full breakdown of the top ten at the box office this weekend. </p><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!49mt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3419b368-f2ac-409d-9ae4-100618018574_2384x1184.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!49mt!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3419b368-f2ac-409d-9ae4-100618018574_2384x1184.png 424w, https://substackcdn.com/image/fetch/$s_!49mt!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3419b368-f2ac-409d-9ae4-100618018574_2384x1184.png 848w, https://substackcdn.com/image/fetch/$s_!49mt!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3419b368-f2ac-409d-9ae4-100618018574_2384x1184.png 1272w, https://substackcdn.com/image/fetch/$s_!49mt!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3419b368-f2ac-409d-9ae4-100618018574_2384x1184.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!49mt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3419b368-f2ac-409d-9ae4-100618018574_2384x1184.png" width="1456" height="723" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3419b368-f2ac-409d-9ae4-100618018574_2384x1184.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:723,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:143689,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://theindustry.co/i/184217494?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3419b368-f2ac-409d-9ae4-100618018574_2384x1184.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!49mt!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3419b368-f2ac-409d-9ae4-100618018574_2384x1184.png 424w, https://substackcdn.com/image/fetch/$s_!49mt!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3419b368-f2ac-409d-9ae4-100618018574_2384x1184.png 848w, https://substackcdn.com/image/fetch/$s_!49mt!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3419b368-f2ac-409d-9ae4-100618018574_2384x1184.png 1272w, https://substackcdn.com/image/fetch/$s_!49mt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3419b368-f2ac-409d-9ae4-100618018574_2384x1184.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>20th Century&#8217;s</strong> <em><strong>Avatar: Fire and Ash </strong></em><strong>took #1 at the box office for the fourth weekend in a row with $21.3M domestic. </strong>This brings its domestic total to $342.6M. Internationally, it has earned $888M, bringing its worldwide total to $1.23bn.</p><p>Domestically, <em>Fire and Ash</em> is trailing behind both of the previous <em>Avatar</em> films&#8217; 4th week totals by a big margin.</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p><strong>$430.8M</strong> - 4 week domestic total (vs. 3&#8217;s $342M)</p><ul><li><p><em>Avatar 3</em> is down 25.7%</p></li></ul></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p><strong>$517.6M</strong> -  4 week domestic total (vs. 3&#8217;s $342M)</p><ul><li><p><em>Avatar 3 </em>is<em> </em>down 51%</p></li></ul></li></ul></li></ul><p>Domestically, this is disappointing as <em>Fire and Ash</em> had opened higher than the first <em>Avatar</em>, but well below <em>The Way of Water</em>:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p>$73M domestic opening (vs. <em>Fire and Ash</em>&#8217;s $88M)</p></li><li><p>$159.2M international opening (vs. <em>Fire and Ash</em>&#8217;s $257M)</p></li><li><p>$232.2M worldwide opening (vs. <em>Fire and Ash</em>&#8217;s $345M)</p></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p>$134M domestic opening  (vs. <em>Fire and Ash</em>&#8217;s $88M)</p></li><li><p>$301M international opening  (vs. <em>Fire and Ash</em>&#8217;s $257M)</p></li><li><p>$435M worldwide opening (vs. <em>Fire and Ash</em>&#8217;s $345M)</p></li></ul></li></ul><p>However, the total gross of an&nbsp;<em>Avatar&nbsp;</em>film cannot be determined by its opening. </p><p>Even though <em>Avatar 2</em> opened nearly double that of the first film, it still grossed $420M less:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p>$749.8M domestic total</p></li><li><p>$1.994bn international total</p></li><li><p><strong>$2.74bn worldwide total</strong></p></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p>$684M domestic total</p></li><li><p>$1.64bn international total</p></li><li><p><strong>$2.32bn worldwide total</strong></p></li></ul></li></ul><p>Right now,&nbsp;<em>Fire and Ash</em>&nbsp;is being carried by the international box office. It&#8217;s too early to tell whether it will hit $2bn.</p><p>All three <em>Avatar</em> films have now hit $1bn at the box office very quickly. <em>Fire and Ash </em>made $1bn within 18 days of its release. <em>Avatar 2</em> (2022) did it in 14 days. And <em>Avatar 1</em> (2009) hit $1bn in 17 days of release, going on to take the crown as the highest-grossing film of all time, including its re-release.</p><p>The <em>Avatar 3</em> production budget is $400M+.</p><p>The per-screen average was a decent $5.7K/screen across 3700 theaters. </p><p>Here is the <a href="https://www.youtube.com/watch?v=nb_fFj_0rq8">trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the rest of the top 10:</strong></p><p><strong>$11.3M - </strong><em><strong>Primate </strong></em><strong>(Paramount)</strong></p><ul><li><p>$13.4M worldwide</p></li><li><p>$21M budget</p></li><li><p>RT: 78%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=wo87F-va410">Trailer</a></p></li></ul><p>This opened 80% higher than the average non-series horror film.</p><p>And, much better than Paramount&#8217;s last theatrically released horror:</p><ul><li><p><em>Heart Eyes </em>(2025)</p><ul><li><p>$8.3M opening</p></li><li><p>$30.4M domestic total</p></li><li><p>$33.1M worldwide</p></li></ul></li></ul><p>Paramount&#8217;s highest-grossing horror films are the <em>A Quiet Place</em> series, which have brought in close to $900M worldwide.</p><p><em>Primate </em>should have no problem recouping as it continues to expand internationally.</p><p><strong>$11.2M - </strong><em><strong>The Housemaid </strong></em><strong>(Lionsgate)</strong></p><ul><li><p>$94.2M domestic total</p></li><li><p>$192.5M worldwide</p></li><li><p>$60M budget</p></li><li><p>RT: 81%</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=48CtX6OgU3s">Trailer</a></p></li></ul><p>The film dropped a minuscule 26% in its week 4, continuing a sensational run for a psychological thriller film.</p><p>This is now Sweeney&#8217;s highest-grossing domestic film of all time (for a film she stars in):</p><ul><li><p><em>Anyone But You </em>(2024)</p><ul><li><p>$88M domestic total</p></li></ul></li><li><p><em>Immaculate</em> </p><ul><li><p>$15M domestic total</p></li></ul></li></ul><p>This is great news, as the last three Sydney Sweeney films were box office fails:</p><ul><li><p><em>Christy </em>(2025)</p><ul><li><p>$1.3M opening</p></li><li><p>$1.9M domestic total</p></li><li><p>$2M worldwide</p></li></ul></li><li><p><em>Americana </em>(2025)</p><ul><li><p>$500K opening</p></li><li><p>$1.5M domestic total (estimated)</p></li></ul></li><li><p><em>Eden </em>(2024)</p><ul><li><p>$1M opening</p></li><li><p>$1.6M domestic total</p></li><li><p>$2.8M worldwide</p></li></ul></li></ul><p>Interestingly, it seems people like Sweeney movies that either tilt horror (like this and <em>Immaculate</em>) or romance (like <em>Anyone But You</em>).</p><p>This is star Amanda Seyfried&#8217;s top domestic-grossing films since <em>Mamma Mia: Here We Go </em>(2018).</p><p><strong>$10.1M - </strong><em><strong>Zootopia 2 </strong></em><strong>(Disney)</strong></p><ul><li><p>$378.8M domestic total</p></li><li><p>$1.654bn worldwide</p></li><li><p>$250M+ production budget</p></li><li><p>RT: 91%</p></li><li><p>Week 7</p></li><li><p><a href="https://www.youtube.com/watch?v=5AwtptT8X8k">Trailer</a></p></li></ul><p>This was the highest-grossing US film of 2025, and the second highest worldwide (behind <em>Ne Zha 2</em>).</p><p>It is also Disney&#8217;s highest-grossing animated film of all time.</p><p>The film has surpassed the first film:</p><ul><li><p><em>Zootopia</em> (2016)</p><ul><li><p>$341.3M domestic total</p></li><li><p>$1.024bn worldwide</p></li></ul></li></ul><p>Disney and Pixar have consistently proved they can put out animated sequels that outperform the first film by wide margins:</p><ul><li><p><em>Inside Out 2 </em>(2024)</p><ul><li><p>$154.2M opening</p><ul><li><p>vs. $90.4M <em>Inside Out 1</em></p></li></ul></li><li><p>$653M domestic total </p><ul><li><p>vs. $356.5M <em>Inside Out 1</em></p></li></ul></li><li><p>$1.699bn worldwide</p><ul><li><p>vs. $859.1M <em>Inside Out 1</em></p></li></ul></li></ul></li><li><p><em>Moana 2 </em>(2024)</p><ul><li><p>$139.8M opening</p><ul><li><p>vs. $56.6M Moana 1</p></li></ul></li><li><p>$460.4M domestic total </p><ul><li><p>vs. $248.8M <em>Moana 1</em></p></li></ul></li><li><p>$1.059bn worldwide</p><ul><li><p>vs. $643.3M <em>Moana 1</em></p></li></ul></li></ul></li><li><p><em>Frozen 2 </em>(2019)</p><ul><li><p>$130.3M opening</p><ul><li><p>vs. $93.6M <em>Frozen 1</em></p></li></ul></li><li><p>$477.4M domestic total </p><ul><li><p>vs. $400M <em>Frozen 1</em></p></li></ul></li><li><p>$1.454bn worldwide</p><ul><li><p>vs. $1.28bn <em>Frozen 1</em></p></li></ul></li></ul></li></ul><p>Interestingly, all three of the above films have domestic box office totals well above <em>Zootopia 2</em>. But international for the film has been incredibly strong.</p><p><strong>$8.5M - </strong><em><strong>Greenland 2: Migration </strong></em><strong>(Lionsgate)</strong></p><ul><li><p>$90M budget (Lionsgate acquired domestic rights for $10M)</p></li><li><p>RT: 57%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=hiD3zk0ZRFg">Trailer</a></p></li></ul><p>This is a low opening for an action sequel.</p><p>And a middling post-COVID opening for Gerard Butler:</p><ul><li><p><em>Den of Thieves: Pantera </em>(2025)</p><ul><li><p>$15M opening</p></li></ul></li><li><p><em>Plane</em> (2023)</p><ul><li><p>$10.3M opening</p></li></ul></li><li><p><em>Kandahar</em> (2023)</p><ul><li><p>$2.3M opening</p></li></ul></li><li><p><em>Copshop</em> (2021)</p><ul><li><p>$2.3M opening</p></li></ul></li></ul><p>However, <em>Greenland</em> (2020) was released during COVID, so the North American release was pulled.</p><p>The first film did stack up some decent numbers internationally:</p><ul><li><p><em>Greenland</em> (2020)</p><ul><li><p>$52.3M international</p></li><li><p>$35M budget</p></li><li><p>RT: 77%</p></li></ul></li></ul><p>The first film did $10.2M in DVD and Blu-ray sales, and strong business in the rental market. </p><p>Right now, we&#8217;ll have to wait on international numbers for <em>Greenland 2</em> to see where this will land.</p><p><strong>$7.6M - </strong><em><strong>Marty Supreme </strong></em><strong>(A24)</strong></p><ul><li><p>$70.1M domestic total</p></li><li><p>$78.5M worldwide</p></li><li><p>$60-70M budget</p></li><li><p>RT: 95%</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=s9gSuKaKcqM">Trailer</a></p></li></ul><p>This is now A24&#8217;s second-highest domestically grossing film of all time. Right behind Best Picture winner <em>Everything Everywhere All at Once</em> (2022), which brought in $77.2M domestically.</p><p>It dropped a minuscule 39% in its 4th week. So it will very likely pass <em>EEAAO</em> by the end of its run. Especially if it gets nominated for Oscars, as is anticipated, which will drive attendance back up. </p><p>This is Timoth&#233;e Chalamet&#8217;s 5th highest-grossing film domestically of all time, for a film in which he stars:</p><ul><li><p><em>Dune: Part 2</em> (2024)</p><ul><li><p>$282.7M domestic total</p></li></ul></li><li><p><em>Wonka</em> (2023)</p><ul><li><p>$218.6M domestic total</p></li></ul></li><li><p><em>Dune </em>(2021)</p><ul><li><p>$111M domestic total</p></li></ul></li><li><p><em>A Complete Unknown</em> (2024)</p><ul><li><p>$75M domestic total</p></li></ul></li></ul><p>What&#8217;s wild is that <em>Marty Supreme,</em> in which Chalamet plays a real-life eccentric ping pong star, is doing better in its 4th week domestically than the film in which he plays music icon Bob Dylan:</p><ul><li><p><em>A Complete Unknown</em> (2024)</p><ul><li><p>$57.5M - week 4 domestic total (vs. <em>Supreme&#8217;s </em>$70.1M)</p></li></ul></li></ul><p>We&#8217;re excited to see <em>Marty Supreme</em> crush at the box office. A24 has been on an all-out Timoth&#233;e Chalamet-fueled marketing campaign.</p><p><strong>$5.1M - </strong><em><strong>Anaconda </strong></em><strong>(Sony)</strong></p><ul><li><p>$54.3M domestic total</p></li><li><p>$110.1M worldwide</p></li><li><p>$45M+ budget</p></li><li><p>RT: 52%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=az8M5Mai0X4">Trailer</a></p></li></ul><p>This is the third&nbsp;<em>Anaconda</em>&nbsp;film released theatrically, and it is a meta-sequel about the making of an&nbsp;<em>Anaconda</em>&nbsp;film.</p><p>Including inflation, it is trailing behind the first <em>Anaconda </em>film:</p><ul><li><p><em>Anaconda </em>(1997)</p><ul><li><p>$16.6M opening ($33.8M w/ inflation)</p><ul><li><p>vs. 2025&#8217;s $14.5M opening</p></li></ul></li><li><p><strong>$43.2M week 3 total ($88.6M w/ inflation)</strong></p><ul><li><p>vs. 2025&#8217;s $54.3M week 3 total</p></li></ul></li></ul></li></ul><p>However, <em>Anaconda </em>(2025) has already surpassed the sequel:</p><ul><li><p><em>Anaconda 2 </em>(2004)</p><ul><li><p>$32.2M domestic total</p></li><li><p>$71M worldwide</p></li></ul></li></ul><p><em>Anaconda </em>(2025) will be profitable by the time it ends its theatrical run.</p><p><strong>$3.8M - </strong><em><strong>The SpongeBob Movie: Search for Squarepants </strong></em><strong>(Paramount)</strong></p><ul><li><p>$63.6M domestic total</p></li><li><p>$118.1M worldwide</p></li><li><p>$64M production budget</p></li><li><p>RT: 88%</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=XdPt8QWTypI">Trailer</a></p></li></ul><p>So far, this is the lowest-performing <em>SpongeBob</em> movie:</p><ul><li><p><em>The SpongeBob Movie: Sponge Out of Water </em>(2015)</p><ul><li><p>$55.4M opening </p><ul><li><p>vs. 2025&#8217;s $15.6M</p></li></ul></li><li><p><strong>$139.9M week 4 domestic total</strong></p><ul><li><p>vs. 2025&#8217;s $63.6M</p></li></ul></li><li><p>$162.2M domestic total</p></li><li><p>$325.2M worldwide</p></li></ul></li><li><p><em>The SpongeBob SquarePants Movie</em> (2004)</p><ul><li><p>$32M opening</p><ul><li><p>vs. 2025&#8217;s $15.6M</p></li></ul></li><li><p><strong>$73.6M week 4 domestic total</strong></p><ul><li><p>vs. 2025&#8217;s $63.6M</p></li></ul></li><li><p>$85.4M domestic total</p></li><li><p>$141.1M worldwide</p></li></ul></li></ul><p>It&#8217;s a crowded weekend for kids&#8217; films with <em>Zootopia 2</em> and <em>Avatar</em> pulling in a ton of business. And this had a sizable drop of 54%.</p><p>This will continue to glide along at the box office and come close to recouping by the time it ends its box office run.</p><p><strong>$3.1M - </strong><em><strong>David </strong></em><strong>(Angel Studios)</strong></p><ul><li><p>$75.2M domestic total</p></li><li><p>$78M to acquire rights to David IP (w/ Angel Studios putting in $31M cash, and the rest crowd-funded)</p></li><li><p>RT: 70%</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=gWgyI6_lR0A">Trailer</a> (animated)</p></li></ul><p>This is Angel Studios' 2nd highest performing film of all time domestically, sitting between:</p><ul><li><p><em>Sound of Freedom</em> (2023)</p><ul><li><p><strong>$184.2M domestic total</strong></p></li><li><p>$250.6M worldwide</p></li></ul></li><li><p><em>The King of Kings </em>(2025)</p><ul><li><p><strong>$60.3M domestic total</strong></p></li><li><p>$79.7M worldwide</p></li></ul></li></ul><p>Angel Studios picked up the&nbsp;<em>David&nbsp;</em>IP a few months back from Slingshot USA, which produced the popular&nbsp;<em>Young David</em>&nbsp;kids' animated series.</p><p>Faith-based films are becoming increasingly popular in the US, and Angel Studios leads the pack for the top films in this arena.</p><p>We expect to see major studios putting out faith-based films in the future, given Angel Studios has proven out the model.</p><p><strong>$3M - </strong><em><strong>Song Sung Blue </strong></em><strong>(Focus Features)</strong></p><ul><li><p>$31.1M domestic total</p></li><li><p>$40.7M worldwide</p></li><li><p>$30M production budget</p></li><li><p>RT: 78% (98% audience score)</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=ZqU7iiHFCzw">Trailer</a></p></li></ul><p>The best comp is another Jackman-led musical:</p><ul><li><p><em>The Greatest Showman</em> (2017)</p><ul><li><p>$8.8M opening (vs. <em>Song Sung Blue</em>&#8217;s $7M)</p></li><li><p>$174.3M domestic total</p></li><li><p>$435M worldwide</p></li></ul></li></ul><p><em>Song Sung Blue</em> won&#8217;t reach these heights. But it just started to open internationally, where Jackman&#8217;s popularity in markets like Australia, UK, Mexico and Japan, will help this become profitable.</p><p><strong>Here are the lowest-grossing films of the week:</strong></p><p><strong>$14K - </strong><em><strong>Predator: Badlands </strong></em><strong>(20th Century)</strong></p><ul><li><p>Dir: Dan Trachtenberg</p></li><li><p>Cast: Ella Fanning</p></li><li><p>$91.1M domestic total</p></li><li><p>$183M worldwide</p></li><li><p>$467 /screen average</p></li><li><p>Week 12</p></li><li><p><a href="https://www.youtube.com/watch?v=nF04v-ze2Yc">Trailer</a></p></li></ul><p><strong>$9.8K - </strong><em><strong>OBEX</strong></em><strong> (Oscilloscope)</strong></p><ul><li><p>Premiere: Sundance</p></li><li><p>$9.8K/screen average</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=sTzpC2tpO7I">Trailer</a></p></li></ul><p><strong>$6K - </strong><em><strong>Ella McCay</strong></em><strong> (20th Century)</strong></p><ul><li><p>Dir: James L. Brooks (<em>As Good as it Gets</em>)</p></li><li><p>Cast: Jamie Lee Curtis, Woody Harrelson</p></li><li><p>$4M domestic total</p></li><li><p>$4.6M worldwide</p></li><li><p>$200 /screen average</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=hJYPGhJDjaU">Trailer</a></p></li></ul><p><em><strong>Holding Liat</strong></em> earned $10K in its opening weekend. It opened in a single theater. Has no distributor as of yet, but is Oscar-shortlisted.</p><p><strong>Janus Films&#8217; </strong><em><strong>Magellan </strong></em>earned $28.3K in its opening weekend. With a sensational per-screen average of $14.2K/screen across 2 theaters. The film stars Gael Garc&#237;a Bernal and premiered at Cannes in the Premiere section.</p><p><strong>Watermelon Pictures&#8217; </strong><em><strong>All That&#8217;s Left of You </strong></em>earned $56K in its opening weekend. With a standout per-screen average of $28K/screen across 2 theaters. The film premiered at Sundance and is Oscar-shortlisted.</p><p><strong>Row K&#8217;s </strong><em><strong>Dead Man&#8217;s Wire</strong></em><strong> </strong>earned $154.1K in its opening weekend. With a standout per-screen average of $11K/screen across 14 theaters. The film is directed by Gus Van Sant and stars Bill Skarsg&#229;rd and Al Pacino.</p><p><strong>Angel Studios&#8217; </strong><em><strong>I Was a Stranger</strong></em><strong> </strong>earned $1.2M in its opening weekend. With a lowish per-screen average of $868/screen across 1400 theaters. The film stars Omar Epps and is the directorial debut of EP Brand Andersen (<em>American Made</em>, <em>Silence</em>, <em>Lone Survivor</em>).</p><p>There&#8217;s also a flurry of awards titles doing great business:</p><ul><li><p><strong>$2.4M - </strong><em><strong>Is This Thing On?</strong></em><strong> (Searchlight)</strong></p><ul><li><p>$3.5M domestic total</p></li><li><p>$20.1M worldwide</p></li><li><p>$1.6K/screen average</p></li></ul></li><li><p><strong>$1.3M - </strong><em><strong>No Other Choice </strong></em><strong>(Neon)</strong></p><ul><li><p>$3.7M domestic total</p></li><li><p>$25M worldwide</p></li><li><p><strong>$9.1K/screen average</strong></p></li></ul></li><li><p><strong>$580K - </strong><em><strong>Hamnet </strong></em><strong>(Focus Features)</strong></p><ul><li><p><strong>$4.2M in the UK - week 1</strong></p></li><li><p>$12.9M domestic total</p></li><li><p>$17.1M worldwide total</p></li><li><p>$2.5K/screen average</p></li></ul></li><li><p><strong>$343.8K - </strong><em><strong>Father, Mother, Sister, Brother</strong></em><strong> (Mubi)</strong></p><ul><li><p>$552.7K domestic total</p></li><li><p>$2.6M worldwide</p></li><li><p>$1.4K/screen average</p></li></ul></li><li><p><strong>$39K - </strong><em><strong>The Testament of Ann Lee </strong></em><strong>(Searchlight)</strong></p><ul><li><p>$356.5K domestic total</p></li><li><p><strong>$9.8K/screen average</strong></p></li></ul></li></ul>]]></content:encoded></item><item><title><![CDATA[Avatar's Billions, Sweeney’s Millions]]></title><description><![CDATA[Box Office Trends 1/4]]></description><link>https://theindustry.co/p/avatars-billions-sweeneys-millions</link><guid isPermaLink="false">https://theindustry.co/p/avatars-billions-sweeneys-millions</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 04 Jan 2026 18:03:30 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/bdcb8479-5123-47de-b49e-0ae310a3e7b0_1086x1609.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today's Box Office Breakdown</strong>, we analyze the top ten films at the box office this weekend. Plus, some breakout awards titles that are doing great business.</p><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Ac3h!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7957f837-7a30-4f24-8486-a4c4a567d754_2779x1580.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Ac3h!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7957f837-7a30-4f24-8486-a4c4a567d754_2779x1580.png 424w, https://substackcdn.com/image/fetch/$s_!Ac3h!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7957f837-7a30-4f24-8486-a4c4a567d754_2779x1580.png 848w, https://substackcdn.com/image/fetch/$s_!Ac3h!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7957f837-7a30-4f24-8486-a4c4a567d754_2779x1580.png 1272w, https://substackcdn.com/image/fetch/$s_!Ac3h!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7957f837-7a30-4f24-8486-a4c4a567d754_2779x1580.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Ac3h!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7957f837-7a30-4f24-8486-a4c4a567d754_2779x1580.png" width="1456" height="828" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7957f837-7a30-4f24-8486-a4c4a567d754_2779x1580.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:828,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:211121,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://theindustry.co/i/183452184?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7957f837-7a30-4f24-8486-a4c4a567d754_2779x1580.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Ac3h!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7957f837-7a30-4f24-8486-a4c4a567d754_2779x1580.png 424w, https://substackcdn.com/image/fetch/$s_!Ac3h!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7957f837-7a30-4f24-8486-a4c4a567d754_2779x1580.png 848w, https://substackcdn.com/image/fetch/$s_!Ac3h!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7957f837-7a30-4f24-8486-a4c4a567d754_2779x1580.png 1272w, https://substackcdn.com/image/fetch/$s_!Ac3h!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7957f837-7a30-4f24-8486-a4c4a567d754_2779x1580.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>20th Century&#8217;s</strong> <em><strong>Avatar: Fire and Ash </strong></em><strong>took #1 at the box office for the third weekend in a row with $40M domestic. </strong>This brings its domestic total to $306M. Internationally, it has earned $777.1M, bringing its worldwide total to $1.08bn.</p><p>All three <em>Avatar</em> films have now hit $1bn at the box office very quickly. </p><p><em>Fire and Ash </em>made $1bn within 18 days of its release. <em>Avatar 2</em> (2022) did it in 14 days. And <em>Avatar 1</em> (2009) hit $1bn in 17 days of release, going on to take the crown as the highest-grossing film of all time, including its re-release.</p><p>Domestically, <em>Fire and Ash</em> is trailing behind both of the previous Avatar films&#8217; 3rd week totals:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p><strong>$352.1M</strong> - 3 week domestic total (vs. 3&#8217;s $306M)</p></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p><strong>$446.9M</strong> -  3 week domestic total (vs. 3&#8217;s $306M)</p></li></ul></li></ul><p><em>Fire and Ash</em> had opened better than the first <em>Avatar</em>, but dropped from the previous <em>Avatar</em> film:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p>$73M domestic opening (vs. <em>Fire and Ash</em>&#8217;s $88M)</p></li><li><p>$159.2M international opening (vs. <em>Fire and Ash</em>&#8217;s $257M)</p></li><li><p>$232.2M worldwide opening (vs. <em>Fire and Ash</em>&#8217;s $345M)</p></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p>$134M domestic opening  (vs. <em>Fire and Ash</em>&#8217;s $88M)</p></li><li><p>$301M international opening  (vs. <em>Fire and Ash</em>&#8217;s $257M)</p></li><li><p>$435M worldwide opening (vs. <em>Fire and Ash</em>&#8217;s $345M)</p></li></ul></li></ul><p>However, the total gross of an&nbsp;<em>Avatar&nbsp;</em>film cannot be determined by its opening. </p><p>Even though <em>Avatar 2</em> opened nearly double that of the first film, it still grossed $420M less:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p>$749.8M domestic total</p></li><li><p>$1.994bn international total</p></li><li><p><strong>$2.74bn worldwide total</strong></p></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p>$684M domestic total</p></li><li><p>$1.64bn international total</p></li><li><p><strong>$2.32bn worldwide total</strong></p></li></ul></li></ul><p>It&#8217;ll take another couple of weeks to see where <em>Fire and Ash</em> will land. </p><p>The production budget is $400M+.</p><p>The per-screen average was a mammoth $10.4K/screen across 3835 theaters. </p><p>Here is the <a href="https://www.youtube.com/watch?v=nb_fFj_0rq8">trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the rest of the top 10:</strong></p><p><strong>$19M - </strong><em><strong>Zootopia 2 </strong></em><strong>(Disney)</strong></p><ul><li><p>$363.6M domestic total</p></li><li><p>$1.588bn worldwide</p></li><li><p>$250M+ production budget</p></li><li><p>RT: 91%</p></li><li><p>Week 6</p></li><li><p><a href="https://www.youtube.com/watch?v=5AwtptT8X8k">Trailer</a></p></li></ul><p>This was the highest-grossing US film of 2025, and the second highest worldwide (behind <em>Ne Zha 2</em>).</p><p>It is also Disney&#8217;s highest-grossing animated film of all time.</p><p>The film dropped a minuscule 4% in its 6th week, finally surpassing the domestic total of the first film:</p><ul><li><p><em>Zootopia</em> (2016)</p><ul><li><p><strong>$341.3M domestic total</strong></p><ul><li><p>vs. $363.6M ($22.3M more) for <em>Zootopia 2 </em></p></li></ul></li><li><p>$1.024bn worldwide</p></li></ul></li></ul><p>Disney and Pixar have consistently proved they can put out animated sequels that outperform the first film by wide margins:</p><ul><li><p><em>Inside Out 2 </em>(2024)</p><ul><li><p>$154.2M opening</p><ul><li><p>vs. $90.4M <em>Inside Out 1</em></p></li></ul></li><li><p>$653M domestic total </p><ul><li><p>vs. $356.5M <em>Inside Out 1</em></p></li></ul></li><li><p>$1.699bn worldwide</p><ul><li><p>vs. $859.1M <em>Inside Out 1</em></p></li></ul></li></ul></li><li><p><em>Moana 2 </em>(2024)</p><ul><li><p>$139.8M opening</p><ul><li><p>vs. $56.6M Moana 1</p></li></ul></li><li><p>$460.4M domestic total </p><ul><li><p>vs. $248.8M <em>Moana 1</em></p></li></ul></li><li><p>$1.059bn worldwide</p><ul><li><p>vs. $643.3M <em>Moana 1</em></p></li></ul></li></ul></li><li><p><em>Frozen 2 </em>(2019)</p><ul><li><p>$130.3M opening</p><ul><li><p>vs. $93.6M <em>Frozen 1</em></p></li></ul></li><li><p>$477.4M domestic total </p><ul><li><p>vs. $400M <em>Frozen 1</em></p></li></ul></li><li><p>$1.454bn worldwide</p><ul><li><p>vs. $1.28bn <em>Frozen 1</em></p></li></ul></li></ul></li></ul><p>This film will continue to bring in big numbers.</p><p><strong>$14.9M - </strong><em><strong>The Housemaid </strong></em><strong>(Lionsgate)</strong></p><ul><li><p>$75.7M domestic total</p></li><li><p>$133M worldwide</p></li><li><p>$60M budget</p></li><li><p>RT: 81%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=48CtX6OgU3s">Trailer</a></p></li></ul><p>The film dropped a minuscule 3% in its week 3, continuing a sensational run for a psychological thriller film.</p><p>This is tracking to become Sweeney&#8217;s highest grossing domestic film of all time (for a film she stars in):</p><ul><li><p><em>Anyone But You </em>(2024)</p><ul><li><p>$88M domestic total</p></li></ul></li><li><p><em>Immaculate</em> </p><ul><li><p>$15M domestic total</p></li></ul></li></ul><p>This is great news as the last three Sydney Sweeney films were box office fails:</p><ul><li><p><em>Christy </em>(2025)</p><ul><li><p>$1.3M opening</p></li><li><p>$1.9M domestic total</p></li><li><p>$2M worldwide</p></li></ul></li><li><p><em>Americana </em>(2025)</p><ul><li><p>$500K opening</p></li><li><p>$1.5M domestic total (estimated)</p></li></ul></li><li><p><em>Eden </em>(2024)</p><ul><li><p>$1M opening</p></li><li><p>$1.6M domestic total</p></li><li><p>$2.8M worldwide</p></li></ul></li></ul><p>Interestingly, it seems people like Sweeney movies that either tilt horror (like this and <em>Immaculate</em>) or romance (like <em>Anyone But You</em>).</p><p><strong>$12.6M - </strong><em><strong>Marty Supreme </strong></em><strong>(A24)</strong></p><ul><li><p>$56M domestic total</p></li><li><p>$57.9M worldwide</p></li><li><p>$60-70M budget</p></li><li><p>RT: 95%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=s9gSuKaKcqM">Trailer</a></p></li></ul><p>This is now Timoth&#233;e Chalamet&#8217;s 5th highest grossing film domestically of all time, for a film in which he stars:</p><ul><li><p><em>Dune: Part 2</em> (2024)</p><ul><li><p>$282.7M domestic total</p></li></ul></li><li><p><em>Wonka</em> (2023)</p><ul><li><p>$218.6M domestic total</p></li></ul></li><li><p><em>Dune </em>(2021)</p><ul><li><p>$111M domestic total</p></li></ul></li><li><p><em>A Complete Unknown</em> (2024)</p><ul><li><p>$75M domestic total</p></li></ul></li></ul><p>What&#8217;s wild is that <em>Marty Supreme</em> in which Chalamet plays a real-life eccentric ping pong star is doing better in its 3rd week domestically than the film in which he plays music icon Bob Dylan:</p><ul><li><p><em>A Complete Unknown</em> (2024)</p><ul><li><p>$51M - week 3 domestic total (vs. <em>Supreme&#8217;s </em>$56M)</p></li></ul></li></ul><p>We&#8217;re excited to see <em>Marty Supreme</em> crush at the box office. A24 has been on an all-out Timoth&#233;e Chalamet-fueled marketing campaign.</p><p><strong>$10M - </strong><em><strong>Anaconda </strong></em><strong>(Sony)</strong></p><ul><li><p>$45.9M domestic total</p></li><li><p>$88.4M worldwide</p></li><li><p>$45M+ budget</p></li><li><p>RT: 52%</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=az8M5Mai0X4">Trailer</a></p></li></ul><p>This is the third <em>Anaconda</em> film released theatrically and it is a meta-sequel, about the making of an <em>Anaconda</em> film.</p><p>Including, inflation it is trailing behind the first <em>Anaconda </em>film:</p><ul><li><p><em>Anaconda </em>(1997)</p><ul><li><p>$16.6M opening ($33.8M w/ inflation)</p><ul><li><p>vs. 2025&#8217;s $14.5M opening</p></li></ul></li><li><p><strong>$32.7M week 3 total ($66.6M w/ inflation)</strong></p><ul><li><p>vs. 2025&#8217;s $45.9M week 3 total</p></li></ul></li></ul></li></ul><p>However, <em>Anaconda </em>(2025) has already surpassed the sequel:</p><ul><li><p><em>Anaconda 2 </em>(2004)</p><ul><li><p>$32.2M domestic total</p></li><li><p>$71M worldwide</p></li></ul></li></ul><p><em>Anaconda </em>(2025) will be profitable by the time it ends its theatrical run.</p><p><strong>$8.2M - </strong><em><strong>The SpongeBob Movie: Search for Squarepants </strong></em><strong>(Paramount)</strong></p><ul><li><p>$57.6M domestic total</p></li><li><p>$112.3M worldwide</p></li><li><p>$64M production budget</p></li><li><p>RT: 88%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=XdPt8QWTypI">Trailer</a></p></li></ul><p>So far, this is the lowest performing <em>SpongeBob</em> movie:</p><ul><li><p><em>The SpongeBob Movie: Sponge Out of Water </em>(2015)</p><ul><li><p>$55.4M opening </p><ul><li><p>vs. 2025&#8217;s $15.6M</p></li></ul></li><li><p><strong>$126.3M week 3 domestic total</strong></p><ul><li><p>vs. 2025&#8217;s $57.6M</p></li></ul></li><li><p>$162.2M domestic total</p></li><li><p>$325.2M worldwide</p></li></ul></li><li><p><em>The SpongeBob SquarePants Movie</em> (2004)</p><ul><li><p>$32M opening</p><ul><li><p>vs. 2025&#8217;s $15.6M</p></li></ul></li><li><p><strong>$68.2M week 3 domestic total</strong></p><ul><li><p>vs. 2025&#8217;s $57.6M</p></li></ul></li><li><p>$85.4M domestic total</p></li><li><p>$141.1M worldwide</p></li></ul></li></ul><p>It&#8217;s a crowded weekend for kids&#8217; films with <em>Zootopia 2</em> and <em>Avatar</em> pulling in a ton of business.</p><p>This will continue to glide along at the box office and come close to recouping by the time it ends its box office run.</p><p><strong>$8M - </strong><em><strong>David </strong></em><strong>(Angel Studios)</strong></p><ul><li><p>$70.1M domestic total</p></li><li><p>$78M to acquire rights to David IP (w/ Angel Studios putting in $31M cash, and the rest crowd-funded)</p></li><li><p>RT: 70%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=gWgyI6_lR0A">Trailer</a> (animated)</p></li></ul><p>This is Angel Studios' 2nd highest performing film of all time domestically, sitting in between:</p><ul><li><p><em>Sound of Freedom</em> (2023)</p><ul><li><p><strong>$184.2M domestic total</strong></p></li><li><p>$250.6M worldwide</p></li></ul></li><li><p><em>The King of Kings </em>(2025)</p><ul><li><p><strong>$60.3M domestic total</strong></p></li><li><p>$79.7M worldwide</p></li></ul></li></ul><p>Angel Studios picked up the&nbsp;<em>David&nbsp;</em>IP a few months back from Slingshot USA, which produced the popular&nbsp;<em>Young David</em>&nbsp;kids' animated series.</p><p>Faith-based films are becoming increasingly popular in the US, and Angel Studios leads the pack for the top films in this arena.</p><p>We expect to see major studios putting out faith-based films in the future, given Angel Studios has proved out the model.</p><p><strong>$5.8M - </strong><em><strong>Song Sung Blue </strong></em><strong>(Focus Features)</strong></p><ul><li><p>$24.9M domestic total</p></li><li><p>$30.1M worldwide</p></li><li><p>$30M production budget</p></li><li><p>RT: 78% (98% audience score)</p></li><li><p>Week 2</p></li><li><p><a href="https://www.youtube.com/watch?v=ZqU7iiHFCzw">Trailer</a></p></li></ul><p>The best comp is another Jackman-led musical:</p><ul><li><p><em>The Greatest Showman</em> (2017)</p><ul><li><p>$8.8M opening (vs. <em>Song Sung Blue</em>&#8217;s $7M)</p></li><li><p>$174.3M domestic total</p></li><li><p>$435M worldwide</p></li></ul></li></ul><p><em>Song Sung Blue</em> won&#8217;t reach these heights. But it just started to open internationally, where Jackman&#8217;s popularity in markets like Australia, UK, Mexico and Japan, will help this become profitable.</p><p><strong>$3.3M - </strong><em><strong>Wicked: For Good </strong></em><strong>(Universal)</strong></p><ul><li><p>$339.9M domestic total</p></li><li><p>$518.4M worldwide</p></li><li><p>$350M production budget (for both parts)</p></li><li><p>RT: 67%</p></li><li><p>Week 7</p></li><li><p><a href="https://www.youtube.com/watch?v=R2Xubj7lazE">Trailer</a></p></li></ul><p>At this point, <em>Wicked</em> 2 is tracking way behind the first film and will not reach its sensational total:</p><ul><li><p><em>Wicked</em> (2024)</p><ul><li><p><strong>$450.5M week 7 domestic total ($110M above </strong><em><strong>Wicked: For Good</strong></em><strong>)</strong></p></li><li><p>$475M domestic total</p></li><li><p>$758.7M worldwide</p></li></ul></li></ul><p><em>Wicked</em> 2 has also skyrocketed at the box office due to Universal&#8217;s all-out marketing, but the 2nd film hasn&#8217;t performed as well critically, which may be the reason for the large drop.</p><p><strong>$2.7M - </strong><em><strong>Five Nights at Freddy&#8217;s 2 </strong></em><strong>(Universal/Blumhouse)</strong></p><ul><li><p>$125.2M domestic total</p></li><li><p>$231.5M worldwide</p></li><li><p>$36M production budget</p></li><li><p>RT: 16%</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=26XE8wVM0og">Trailer</a></p></li></ul><p>This series is now some of Blumhouse&#8217;s most valuable IP. </p><p>However, this film is trailing the original:</p><ul><li><p><em>Five Nights at Freddy&#8217;s</em> (2023)</p><ul><li><p>$80M opening (21% higher than 2&#8217;s $64M)</p></li><li><p><strong>$136.2M week 5 total (vs. 2&#8217;s $125.2M)</strong></p></li><li><p>$137.3M domestic</p></li><li><p>$291.5M worldwide</p></li><li><p>15th-highest-grossing horror film of all time</p></li><li><p>4th highest opening weekend of any horror film</p></li></ul></li></ul><p>Remember, Jason Blum (Blumhouse Pictures) was belittled for pursuing <em>Five Nights at Freddy&#8217;s, </em>a movie that originated as a video game series<em>:</em></p><blockquote><p>&#8220;Everyone said we could never get the movie done, including, by the way, internally in my company.&#8221;</p></blockquote><p>Right now, it seems like this film may not break the first film&#8217;s sensational totals unless it really keeps plugging away during the holidays.</p><p><strong>Here are the lowest-grossing films of the week:</strong></p><p><strong>$34K - </strong><em><strong>Ella McCay</strong></em><strong> (20th Century)</strong></p><ul><li><p>Dir: James L. Brooks (<em>As Good as it Gets</em>)</p></li><li><p>Cast: Jamie Lee Curtis, Woody Harrelson</p></li><li><p>$4M domestic total</p></li><li><p>$4.5M worldwide</p></li><li><p>$296 /screen average</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=hJYPGhJDjaU">Trailer</a></p></li></ul><p><strong>$23K - </strong><em><strong>It Was Just an Accident </strong></em><strong>(Neon)</strong></p><ul><li><p>Winner: Cannes Palme d&#8217;Or</p></li><li><p>$1.66M domestic total</p></li><li><p>$4.8M worldwide</p></li><li><p>$1.5K /screen average</p></li><li><p>Week 12</p></li><li><p><a href="https://www.youtube.com/watch?v=nF04v-ze2Yc">Trailer</a></p></li></ul><p><strong>$1.4K - </strong><em><strong>Mistress Dispeller</strong></em><strong> (Oscilloscope)</strong></p><ul><li><p>Premiere: Venice and TIFF</p></li><li><p>Oscar shortlisted</p></li><li><p>$89.7K domestic total</p></li><li><p>$133.5K worldwide</p></li><li><p>$341/screen average</p></li><li><p>Week 11</p></li><li><p><a href="https://www.youtube.com/watch?v=yUep-cxvQZo">Trailer</a></p></li></ul><p><strong>Vertical&#8217;s </strong><em><strong>We Bury the Dead </strong></em>earned $2.5M in its opening weekend. With a great per-screen average of $2.2K/screen across 1172 theaters. The film stars Daisy Ridley and premiered at SXSW.</p><p>There&#8217;s also a flurry of awards titles doing great business:</p><ul><li><p><strong>$991.3K - </strong><em><strong>No Other Choice </strong></em><strong>(Neon)</strong></p><ul><li><p>$2M domestic total</p></li><li><p>$20.1M worldwide</p></li><li><p><strong>$22K/screen average</strong></p></li></ul></li><li><p><strong>$710K - </strong><em><strong>Hamnet </strong></em><strong>(Focus Features)</strong></p><ul><li><p>$11.8M domestic total</p></li><li><p>$2.3K/screen average</p></li></ul></li><li><p><strong>$400K - </strong><em><strong>The Plague </strong></em><strong>(IFC)</strong></p><ul><li><p>$445K domestic total</p></li><li><p>$678/screen average</p></li></ul></li><li><p><strong>$66K - </strong><em><strong>The Testament of Ann Lee </strong></em><strong>(Searchlight)</strong></p><ul><li><p>$258.7K domestic total</p></li><li><p><strong>$16.5K/screen average</strong></p></li></ul></li><li><p><strong>$51.7K - </strong><em><strong>Father, Mother, Sister Brother</strong></em><strong> (Mubi)</strong></p><ul><li><p>$187.7K domestic total</p></li><li><p>$1.16M worldwide</p></li><li><p><strong>$13K/screen average</strong></p></li></ul></li></ul>]]></content:encoded></item><item><title><![CDATA[Avatar, Sydney Sweeney and Timothée Chalamet]]></title><description><![CDATA[Box Office Trends 12/21]]></description><link>https://theindustry.co/p/avatar-sydney-sweeney-and-timothee</link><guid isPermaLink="false">https://theindustry.co/p/avatar-sydney-sweeney-and-timothee</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 21 Dec 2025 18:29:08 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/2f76241d-4aab-41f4-83d5-a5ce3cd95b15_1000x1482.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today's Box Office Breakdown</strong>, we analyze six new releases:</p><ul><li><p>20th Century&#8217;s <em><strong>Avatar: Fire and Ash</strong></em></p></li><li><p>Angel Studios&#8217; <em><strong>David</strong></em></p></li><li><p>Lionsgate&#8217;s <em><strong>The Housemaid</strong></em></p></li><li><p>Paramount&#8217;s <em><strong>The SpongeBob Movie: Search for SquarePants</strong></em></p></li><li><p>A24&#8217;s <em><strong>Marty Supreme</strong></em></p></li><li><p>Searchlight&#8217;s <em><strong>Is This Thing On?</strong></em></p></li></ul><div><hr></div><p>Highlights:</p><ul><li><p><em>Avatar: Fire and Ash </em>underperforms the previous <em>Avatar</em> film, and why it doesn&#8217;t matter</p></li><li><p>Angel Studios&#8217; top opening of all time, and what it means for the future of faith-based films</p></li><li><p>Sydney Sweeney&#8217;s top opening of all time, and A24&#8217;s best per-screen average of any film since 2016</p></li></ul><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Za0v!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd50ba114-7711-4d65-9afe-1752d20ad91e_2900x1906.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Za0v!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd50ba114-7711-4d65-9afe-1752d20ad91e_2900x1906.png 424w, https://substackcdn.com/image/fetch/$s_!Za0v!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd50ba114-7711-4d65-9afe-1752d20ad91e_2900x1906.png 848w, 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>20th Century&#8217;s</strong> <em><strong>Avatar: Fire and Ash </strong></em><strong>took #1 at the box office with $88M domestic. </strong>Internationally, it made $257M, bringing its worldwide total to $345M<strong>.</strong></p><p>The&nbsp;<em>Avatar</em>&nbsp;films are box office rocket ships, with the first film taking the crown of the highest-grossing film of all time, including its re-release.</p><p><em>Fire and Ash</em> opened better than the first <em>Avatar</em>, but dropped from the previous <em>Avatar</em> film:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p>$73M domestic opening (vs. <em>Fire and Ash</em>&#8217;s $88M)</p></li><li><p>$159.2M international opening (vs. <em>Fire and Ash</em>&#8217;s $257M)</p></li><li><p>$232.2M worldwide opening (vs. <em>Fire and Ash</em>&#8217;s $345M)</p></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p>$134M domestic opening  (vs. <em>Fire and Ash</em>&#8217;s $88M)</p></li><li><p>$301M international opening  (vs. <em>Fire and Ash</em>&#8217;s $257M)</p></li><li><p>$435M worldwide opening (vs. <em>Fire and Ash</em>&#8217;s $345M)</p></li></ul></li></ul><p><em>Fire and Ash </em>dropped 34.3% domestically and 14.6% internationally from <em>The Way of Water</em>.</p><p>However, the total gross of an&nbsp;<em>Avatar&nbsp;</em>film cannot be determined by its opening. </p><p>Even though <em>Avatar 2</em> opened nearly double that of the first film, it still grossed $420M less:</p><ul><li><p><em>Avatar</em> (2009)</p><ul><li><p>$749.8M domestic total</p></li><li><p>$1.994bn international total</p></li><li><p><strong>$2.74bn worldwide total</strong></p></li></ul></li><li><p><em>Avatar: The Way of Water</em> (2022)</p><ul><li><p>$684M domestic total</p></li><li><p>$1.64bn international total</p></li><li><p><strong>$2.32bn worldwide total</strong></p></li></ul></li></ul><p>It&#8217;ll take another couple of weeks to see where <em>Fire and Ash</em> will land. </p><p>The production budget is $400M+.</p><p>The per-screen average was a mammoth $23.2K/screen across 3800 theaters. </p><p>Here is the <a href="https://www.youtube.com/watch?v=nb_fFj_0rq8">trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the rest of the top 10:</strong></p><p><strong>$22M - </strong><em><strong>David </strong></em><strong>(Angel Studios)</strong></p><ul><li><p>$78M to acquire rights to David IP (w/ Angel Studios putting in $31M cash, and the rest crowd-funded)</p></li><li><p>RT: 70%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=gWgyI6_lR0A">Trailer</a> (animated)</p></li></ul><p>This is Angel Studios' top-opening film of all time, besting:</p><ul><li><p><em>Sound of Freedom</em> (2023)</p><ul><li><p>$19.7M opening</p></li><li><p>$184.2M domestic total</p></li><li><p>$250.6M worldwide</p></li></ul></li><li><p><em>The King of Kings </em>(2025)</p><ul><li><p>$19.4M opening</p></li><li><p>$60.3M domestic total</p></li><li><p>$79.7M worldwide</p></li></ul></li></ul><p>Angel Studios picked up the&nbsp;<em>David&nbsp;</em>IP a few months back from Slingshot USA, which produced the popular&nbsp;<em>Young David</em>&nbsp;kids' animated series.</p><p>Faith-based films are becoming increasingly popular in the US, and Angel Studios leads the pack for the top films in this arena.</p><p>We expect to see major studios putting out faith-based films in the future, given Angel Studios&#8217; proving out the model.</p><p><strong>$19M - </strong><em><strong>The Housemaid </strong></em><strong>(Lionsgate)</strong></p><ul><li><p>$35M production budget</p></li><li><p>RT: 81%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=48CtX6OgU3s">Trailer</a></p></li></ul><p>This is a sensational opening for a psychological thriller film, 2.4x larger than the average.</p><p>But, best of all, it&#8217;s Sydney Sweeney's top opening of all time for a film she stars in. Especially sweet after a few repeat box office fails:</p><ul><li><p><em>Christy </em>(2025)</p><ul><li><p>$1.3M opening</p></li><li><p>$1.9M domestic total</p></li><li><p>$2M worldwide</p></li></ul></li><li><p><em>Americana </em>(2025)</p><ul><li><p>$500K opening</p></li><li><p>$1.5M domestic total (estimated)</p></li></ul></li><li><p><em>Eden </em>(2024)</p><ul><li><p>$1M opening</p></li><li><p>$1.6M domestic total</p></li><li><p>$2.8M worldwide</p></li></ul></li></ul><p>Interestingly, it seems people like Sweeney movies that either tilt horror (like this and <em>Immaculate</em>, which opened at $5.3M) or romance (like <em>Anyone But You</em>, which opened at $6M but made $88M domestically).</p><p><strong>$16M - </strong><em><strong>The SpongeBob Movie: Search for Squarepants </strong></em><strong>(Paramount)</strong></p><ul><li><p>$64M production budget</p></li><li><p>RT: 88%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=XdPt8QWTypI">Trailer</a></p></li></ul><p>This is the lowest opening ever for a <em>SpongeBob</em> movie:</p><ul><li><p><em>The SpongeBob Movie: Sponge Out of Water </em>(2015)</p><ul><li><p>$55.4M opening</p></li><li><p>$162.2M domestic total</p></li><li><p>$325.2M worldwide</p></li></ul></li><li><p><em>The SpongeBob SquarePants Movie</em> (2004)</p><ul><li><p>$32M opening</p></li><li><p>$85.4M domestic total</p></li><li><p>$141.1M worldwide</p></li></ul></li></ul><p>It&#8217;s a crowded weekend for kids&#8217; films with <em>Zootopia 2</em> and <em>Avatar</em> pulling in a ton of business. </p><p>Our guess is that this will continue to glide along at the box office and come close to recouping by the time it ends its box office run.</p><p><strong>$14.5M - </strong><em><strong>Zootopia 2 </strong></em><strong>(Disney)</strong></p><ul><li><p>$288.8 domestic total</p></li><li><p>$1.27bn worldwide</p></li><li><p>$250M+ production budget</p></li><li><p>RT: 91%</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=5AwtptT8X8k">Trailer</a></p></li></ul><p>This is now the highest-grossing US film of 2025, and the second highest worldwide (behind <em>Ne Zha 2</em>).</p><p>The film dropped 44% in its week 4, slightly more than the 35.4% drop of the first film:</p><ul><li><p><em>Zootopia</em> (2016)</p><ul><li><p>$75.1M opening </p><ul><li><p>vs. $96.8M ($21.7M more) for <em>Zootopia 2 </em></p></li></ul></li><li><p>$51.3M week 2 (&#8595;31.6%)</p><ul><li><p>vs. $61.7M ($10.4M more) for <em>Zootopia 2 </em></p></li></ul></li><li><p>$37.2M week 3 (&#8595;27.6%)</p><ul><li><p>vs. $26.3M ($11M less) for <em>Zootopia 2 </em></p></li></ul></li><li><p><strong>$24M week 4 (&#8595;35.4%)</strong></p><ul><li><p><strong>vs. $14.5M ($9.5M less) for </strong><em><strong>Zootopia 2</strong> </em></p></li></ul></li><li><p>$341.3M domestic total</p></li><li><p>$1.024bn worldwide</p></li></ul></li></ul><p>Interestingly, it&#8217;s already surpassed the worldwide total of the first film, but is trailing domestically.</p><p>Disney and Pixar have consistently proved they can put out animated sequels that outperform the first film by wide margins:</p><ul><li><p><em>Inside Out 2 </em>(2024)</p><ul><li><p>$154.2M opening</p><ul><li><p>vs. $90.4M <em>Inside Out 1</em></p></li></ul></li><li><p>$653M domestic total </p><ul><li><p>vs. $356.5M <em>Inside Out 1</em></p></li></ul></li><li><p>$1.699bn worldwide</p><ul><li><p>vs. $859.1M <em>Inside Out 1</em></p></li></ul></li></ul></li><li><p><em>Moana 2 </em>(2024)</p><ul><li><p>$139.8M opening</p><ul><li><p>vs. $56.6M Moana 1</p></li></ul></li><li><p>$460.4M domestic total </p><ul><li><p>vs. $248.8M <em>Moana 1</em></p></li></ul></li><li><p>$1.059bn worldwide</p><ul><li><p>vs. $643.3M <em>Moana 1</em></p></li></ul></li></ul></li><li><p><em>Frozen 2 </em>(2019)</p><ul><li><p>$130.3M opening</p><ul><li><p>vs. $93.6M <em>Frozen 1</em></p></li></ul></li><li><p>$477.4M domestic total </p><ul><li><p>vs. $400M <em>Frozen 1</em></p></li></ul></li><li><p>$1.454bn worldwide</p><ul><li><p>vs. $1.28bn <em>Frozen 1</em></p></li></ul></li></ul></li></ul><p>With the winter holidays, this film will continue to bring in big numbers.</p><p><strong>$7.25M - </strong><em><strong>Five Nights at Freddy&#8217;s 2 </strong></em><strong>(Universal/Blumhouse)</strong></p><ul><li><p>$108.9M domestic total</p></li><li><p>$201.8M worldwide</p></li><li><p>$36M production budget</p></li><li><p>RT: 16%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=26XE8wVM0og">Trailer</a></p></li></ul><p>This series is now some of Blumhouse&#8217;s most valuable IP. </p><p>However, this film is trailing the original:</p><ul><li><p><em>Five Nights at Freddy&#8217;s</em> (2023)</p><ul><li><p>$80M opening (21% higher than 2&#8217;s $64M)</p></li><li><p><strong>$127M week 3 total (vs. 2&#8217;s $109M)</strong></p></li><li><p>$137.3M domestic </p></li><li><p>$291.5M worldwide</p></li><li><p>15th-highest-grossing horror film of all time</p></li><li><p>4th highest opening weekend of any horror film</p></li></ul></li></ul><p>Remember, Jason Blum (Blumhouse Pictures) was belittled for pursuing <em>Five Nights at Freddy&#8217;s, </em>a movie that originated as a video game series<em>:</em></p><blockquote><p>&#8220;Everyone said we could never get the movie done, including, by the way, internally in my company.&#8221;</p></blockquote><p>Right now, it seems like this film may not break the first film&#8217;s sensational totals unless it really keeps plugging away during the holidays.</p><p><strong>$4.3M - </strong><em><strong>Wicked: For Good </strong></em><strong>(Universal)</strong></p><ul><li><p>$320.5M domestic total</p></li><li><p>$484.2M worldwide</p></li><li><p>$350M production budget (for both parts)</p></li><li><p>RT: 67%</p></li><li><p>Week 5</p></li><li><p><a href="https://www.youtube.com/watch?v=R2Xubj7lazE">Trailer</a></p></li></ul><p>At this point, <em>Wicked</em> 2 is tracking way behind the first film and will not reach its sensational total:</p><ul><li><p><em>Wicked</em> (2024)</p><ul><li><p><strong>$384.6M week 5 domestic total ($64M above </strong><em><strong>Wicked: for Good</strong></em><strong>)</strong></p></li><li><p>$475M domestic total</p></li><li><p>$758.7M worldwide</p></li></ul></li></ul><p><em>Wicked</em>&nbsp;2 has also skyrocketed at the box office due to Universal&#8217;s all-out marketing, but the 2nd film hasn&#8217;t performed as well critically, which may be the reason for the large drop.</p><p><strong>$2.4M - </strong><em><strong>Dhurandhar </strong></em><strong>(Yash Raj Films)</strong></p><ul><li><p>$12.4M domestic</p></li><li><p>$87.6M worldwide</p></li><li><p>$30M budget (for this and the upcoming second film)</p></li><li><p>RT: 54% (96% audience score)</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=BKOVzHcjEIo">Trailer</a> (graphic)</p></li></ul><p>This is a Bollywood spy action thriller. And the first of two films.</p><p>Synopsis:</p><p><em>A mysterious traveler slips into the heart of Karachi's underbelly and rises through its ranks with lethal precision, only to tear the notorious ISI-Underworld nexus apart from within.</em></p><p>Led by the Bollywood star Ranveer Singh.</p><p><strong>$875K - </strong><em><strong>Marty Supreme </strong></em><strong>(A24)</strong></p><ul><li><p>$7M domestic total</p></li><li><p>$60-70M budget</p></li><li><p>RT: 95%</p></li><li><p>Week 1</p></li><li><p><a href="https://www.youtube.com/watch?v=s9gSuKaKcqM">Trailer</a></p></li></ul><p>This film had a berserk per-screen average of $145.8K/screen across only 6 theaters. This is the top per-screen average of any movie in nine years, since:</p><ul><li><p><em>La La Land</em> (2016) - Lionsgate</p><ul><li><p>$176.2K/screen - 5 theaters</p></li></ul></li></ul><p>And it beats A24&#8217;s top per-screen average by 40%:</p><ul><li><p>Uncut Gems (2019) - A24</p><ul><li><p>$107.5K/screen - 5 theaters</p></li></ul></li></ul><p>We&#8217;re excited to see where <em>Marty Supreme</em> lands at the box office as it continues to expand. A24 has been on an all-out Timoth&#233;e Chalamet-fueled marketing campaign. </p><p>He&#8217;s gunning for his Oscar.</p><p><strong>$850K - </strong><em><strong>Hamnet </strong></em><strong>(Focus Features)</strong></p><ul><li><p>$8.76M domestic total</p></li><li><p>$30-35M budget</p></li><li><p>RT: 88%</p></li><li><p>Week 3</p></li><li><p><a href="https://www.youtube.com/watch?v=xYcgQMxQwmk">Trailer</a></p></li></ul><p>Focus Features is starting to pull back on this film, cutting 132 screens (617 total). This is their major Oscar film starring Jesse Buckley and Paul Mescal.</p><p>The per-screen average is a middling $1.4K/screen. This should be nominated for a bunch of Oscars, allowing Focus to expand into more theaters.</p><p><strong>Here are the lowest-grossing films of the week:</strong></p><p><strong>$4.9K - </strong><em><strong>It Was Just an Accident </strong></em><strong>(Neon)</strong></p><ul><li><p>Winner: Cannes Palme d&#8217;Or</p></li><li><p>$1.6M domestic total</p></li><li><p>$4.5M worldwide</p></li><li><p>$1K /screen average</p></li><li><p>Week 10</p></li><li><p><a href="https://www.youtube.com/watch?v=nF04v-ze2Yc">Trailer</a></p></li></ul><p><strong>$4.4K - </strong><em><strong>You Got Gold A Celebration of John Prine</strong></em><strong> (Abramorama)</strong></p><ul><li><p>$57.5K domestic total</p></li><li><p>$1.2K /screen average</p></li><li><p>Week 4</p></li><li><p><a href="https://www.youtube.com/watch?v=xYRqbmj8D7c">Trailer</a></p></li></ul><p><strong>$2.9K - </strong><em><strong>Mistress Dispeller</strong></em><strong> (Oscilloscope)</strong></p><ul><li><p>Premiere: Venice and TIFF</p></li><li><p>Oscar shortlisted</p></li><li><p>$87.3K domestic total</p></li><li><p>$128K worldwide</p></li><li><p>$359/screen average</p></li><li><p>Week 9</p></li><li><p><a href="https://www.youtube.com/watch?v=yUep-cxvQZo">Trailer</a></p></li></ul><p><strong>Searchlight&#8217;s </strong><em><strong>Is This Thing On?</strong></em><strong> </strong>earned $145K in its opening weekend. With a stunning per-screen average of $24.2K/screen across 6 theaters. The film premiered at NYFF and stars Will Arnett, Laura Dern, and Bradley Cooper, who also directed the film.</p>]]></content:encoded></item><item><title><![CDATA[2025's Biggest Film]]></title><description><![CDATA[Box Office Trends 12/14]]></description><link>https://theindustry.co/p/2025s-biggest-film</link><guid isPermaLink="false">https://theindustry.co/p/2025s-biggest-film</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 14 Dec 2025 17:48:20 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/4057384e-a788-4576-bd16-f0703c7741b9_1000x1483.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today's Box Office Breakdown</strong>, we analyze four new releases:</p><ul><li><p>20th Century&#8217;s <em><strong>Ella McCay</strong></em></p></li><li><p>Iconic Releasing&#8217;s <em><strong>Silent Night, Deadly Night</strong></em></p></li><li><p>Janus Films&#8217; <em><strong>Resurrection</strong></em></p></li><li><p>VRC&#8217;s <em><strong>Atropia</strong></em></p></li></ul><p>Plus, how <em>Zootopia 2</em> became Hollywood&#8217;s highest-grossing film of 2025.</p>
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   ]]></content:encoded></item><item><title><![CDATA[Universal's Horror Tops Disney]]></title><description><![CDATA[Box Office Trends 12/7]]></description><link>https://theindustry.co/p/universals-horror-tops-disney</link><guid isPermaLink="false">https://theindustry.co/p/universals-horror-tops-disney</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 07 Dec 2025 17:59:13 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/960e5fed-abe1-49bf-a39a-9b4e5b519b79_1000x1583.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today's Box Office Breakdown</strong>, we analyze eight new releases:</p><ul><li><p>Universal/Blumhouse&#8217;s <em><strong>Five Nights at Freddy&#8217;s 2</strong></em></p></li><li><p>GKIDS&#8217;s <em><strong>Jujutsu Kaisen: Execution</strong></em></p></li><li><p>Lionsgate&#8217;s <em><strong>Kill Bill: The Whole Bloody Affair</strong></em></p></li><li><p>Bleecker Street&#8217;s <em><strong>Fackham Hall</strong></em></p></li><li><p>IFC&#8217;s <em><strong>100 Nights of Hero</strong></em></p></li><li><p>Vertical&#8217;s <em><strong>Rosemead</strong></em></p></li><li><p>The Forge&#8217;s <em><strong>Chronology of Water</strong></em></p></li><li><p>Mubi&#8217;s<em><strong> La Grazia</strong></em></p></li></ul><p>Plus, how Universal&#8217;s horror franchise became one of the top opening horror films of all time. And a deep dive into Disney&#8217;s&nbsp;<em>Zootopia 2,</em>&nbsp;which is nearing $1bn.</p>
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[Disney's Utopia, A24's Eternity]]></title><description><![CDATA[Box Office Trends 11/30]]></description><link>https://theindustry.co/p/disneys-utopia-a24s-eternity</link><guid isPermaLink="false">https://theindustry.co/p/disneys-utopia-a24s-eternity</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 30 Nov 2025 17:56:24 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/daa5c025-5b45-4b79-9fe9-44992c54c8f7_1086x1610.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today's Box Office Breakdown</strong>, we analyze six new releases:</p><ul><li><p>Disney and Pixar&#8217;s <em><strong>Zootopia 2</strong></em></p></li><li><p>A24&#8217;s <em><strong>Eternity</strong></em></p></li><li><p>Focus Features&#8217; <em><strong>Hamnet</strong></em></p></li><li><p>Neon&#8217;s <em><strong>The Secret Agent</strong></em></p></li><li><p><strong>Abramorama&#8217;s</strong> <em><strong>You Got Gold - A Celebration of John Prine</strong></em></p></li><li><p>Picturehouse and Nat Geo&#8217;s<em><strong> The Tale of Silyan</strong></em></p></li></ul>
      <p>
          <a href="https://theindustry.co/p/disneys-utopia-a24s-eternity">
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          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[Wicked 2 Wins]]></title><description><![CDATA[Box Office Trends 11/23]]></description><link>https://theindustry.co/p/wicked-2-wins</link><guid isPermaLink="false">https://theindustry.co/p/wicked-2-wins</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 23 Nov 2025 19:25:44 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/8d9c5157-7f69-43df-a691-00d27c63d3c2_1000x1583.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today's Box Office Breakdown</strong>, we analyze five new releases:</p><ul><li><p>Universal&#8217;s <em><strong>Wicked: For Good</strong></em></p></li><li><p>Searchlight&#8217;s <em><strong>Rental Family</strong></em></p></li><li><p>Sony&#8217;s <em><strong>SISU: Road to Revenge</strong></em></p></li><li><p>Film Forum&#8217;s <em><strong>Cutting Through Rocks</strong></em></p></li><li><p>Music Box Films&#8217; <em><strong>Zodiac Killer Project</strong></em></p></li></ul><div><hr></div><p>If you&#8217;ve been forwarded this email, click here to sign up: <a href="https://theindustry.co/subscribe">https://theindustry.co/subscribe</a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!2A0X!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58d8dc28-e9d7-4083-9777-87626dac82d5_2786x1380.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!2A0X!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58d8dc28-e9d7-4083-9777-87626dac82d5_2786x1380.png 424w, https://substackcdn.com/image/fetch/$s_!2A0X!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58d8dc28-e9d7-4083-9777-87626dac82d5_2786x1380.png 848w, https://substackcdn.com/image/fetch/$s_!2A0X!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58d8dc28-e9d7-4083-9777-87626dac82d5_2786x1380.png 1272w, https://substackcdn.com/image/fetch/$s_!2A0X!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58d8dc28-e9d7-4083-9777-87626dac82d5_2786x1380.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!2A0X!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58d8dc28-e9d7-4083-9777-87626dac82d5_2786x1380.png" width="1456" height="721" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/58d8dc28-e9d7-4083-9777-87626dac82d5_2786x1380.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:721,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:253827,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://theindustry.co/i/179741602?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58d8dc28-e9d7-4083-9777-87626dac82d5_2786x1380.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!2A0X!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58d8dc28-e9d7-4083-9777-87626dac82d5_2786x1380.png 424w, https://substackcdn.com/image/fetch/$s_!2A0X!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58d8dc28-e9d7-4083-9777-87626dac82d5_2786x1380.png 848w, https://substackcdn.com/image/fetch/$s_!2A0X!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58d8dc28-e9d7-4083-9777-87626dac82d5_2786x1380.png 1272w, https://substackcdn.com/image/fetch/$s_!2A0X!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58d8dc28-e9d7-4083-9777-87626dac82d5_2786x1380.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Universal Pictures&#8217;</strong> <em><strong>Wicked: For Good </strong></em><strong>opened at #1 with $150M domestic.</strong> Internationally, <em>Wicked </em>earned $76M, bringing its total to $226M worldwide.<strong> </strong></p><p><em>Wicked: For Good</em> opened 32% higher domestically than the first film:</p><ul><li><p><em><strong>Wicked</strong></em><strong> (2024)</strong></p><ul><li><p>$114M domestic opening</p><ul><li><p>vs. $150M ($36M more) for <em>Wicked 2</em></p></li></ul></li><li><p>$50.2M international opening</p><ul><li><p>vs. $76M ($26M more) for W<em>icked 2</em></p></li></ul></li><li><p>$164.2M worldwide opening </p><ul><li><p>vs. $226M ($62M more) for W<em>icked 2</em></p></li></ul></li></ul></li></ul><p>This pre-Thanksgiving weekend is a big launchpad for fantasy sequels based on pre-existing IP, which have often outperformed the originals:</p><ul><li><p><em>The Hunger Games: Catching Fire </em>(2013)</p><ul><li><p>$158M domestic opening</p></li><li><p>+$6 M more than the 2012 original</p></li></ul></li><li><p><em>The Twilight Saga: New Moon </em>(2009)</p><ul><li><p>$142.8 M domestic opening</p></li><li><p>+$73.2 M more than the 2008 original</p></li></ul></li><li><p><em>Harry Potter and the Chamber of Secrets</em> (2002)</p><ul><li><p>$88.4 M domestic opening</p></li><li><p>-$1.9 M less than the 2001 original</p></li></ul></li></ul><p><em>Wicked</em> 2 should easily top the first film&#8217;s sensational total:</p><ul><li><p><em>Wicked</em> (2024)</p><ul><li><p>$475M domestic total</p></li><li><p>$758.7M worldwide</p></li></ul></li></ul><p><em>Wicked</em>&nbsp;2 skyrocketed due to Universal&#8217;s all-out marketing.</p><p>The film scored quite almost identically for audiences but dropped for critics:</p><ul><li><p><em>Wicked 1</em></p><ul><li><p>97% RT - Audience</p><ul><li><p>vs. 95% RT for W<em>icked 2</em></p></li></ul></li><li><p>90% RT - Critics</p><ul><li><p>vs. 70% RT for W<em>icked 2</em></p></li></ul></li></ul></li></ul><p><em>Wicked: For Good</em> had the highest per-screen average of any film this weekend with $36.5K across a monstrous 4115 screens.</p><p>Here is the <a href="https://www.youtube.com/watch?v=R2Xubj7lazE">trailer</a>.</p><p><strong>Here&#8217;s the breakdown of the top 10:</strong></p>
      <p>
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   ]]></content:encoded></item><item><title><![CDATA[Lionsgate Back on Top]]></title><description><![CDATA[Box Office Trends 11/16]]></description><link>https://theindustry.co/p/lionsgate-back-on-top</link><guid isPermaLink="false">https://theindustry.co/p/lionsgate-back-on-top</guid><dc:creator><![CDATA[The Industry]]></dc:creator><pubDate>Sun, 16 Nov 2025 17:58:19 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/63f09d44-a61b-4f49-8d86-36442f434b26_2025x3000.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In today's Box Office Breakdown</strong>, we analyze seven new releases:</p><ul><li><p>Lionsgate&#8217;s <em><strong>Now You See Me: Now You Don&#8217;t</strong></em></p></li><li><p>Paramount&#8217;s <em><strong>The Running Man</strong></em></p></li><li><p>Neon&#8217;s <em><strong>Keeper</strong></em></p></li><li><p>Neon&#8217;s <em><strong>Arco</strong></em></p></li><li><p>Neon&#8217;s<em><strong> Sir&#257;t</strong></em></p></li><li><p>IFC&#8217;s <em><strong>Muzzle: City of Wolves</strong></em></p></li><li><p>Bleecker Street&#8217;s <em><strong>Rebuilding</strong></em></p></li></ul><p>Plus, a breakdown on Arnold Schwarzenegger<strong> </strong>vs. Glen Powell&#8217;s box office pull for their versions of <em>The Running Man</em>.</p>
      <p>
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