Will Ferrell's Invitation
Good morning: In today's edition of The Industry, we look at:
Ferrell vs. Witherspoon, Apple takes Everest, from Fleabag to Tomb Raider, Spider-Cage, Neon's quintuple, and a buoy.
Let’s go!
WILL FERRELL'S INVITATION
Amazon and Disney Upfronts. Both gave presentations laying out their upcoming programming to advertisers.
This was Amazon’s first upfront, as they just launched ads for Prime Video at the end of January.
Alan Moss, VP of Global Advertising Sales Amazon Ads, stated:
“We’ve created the largest ad-supported premium streaming service in the world. We’ve connected the dots across our universe.”
Here’s a breakdown of Amazon’s upcoming projects: