AI Rant

Lionsgate + AI. Lionsgate has bought equity in Runway AI with the plan to generate a short-form series. To read a short AI rant, click here. If not, carry on.

It’s a monumental public-facing move in a battle to pump out content as quickly as the human race can consume it to compete against the next failing studio.

Lionsgate Vice Chair Michael Burns stated:

“This is an iterative process. As we continue to expand the use cases of Runway technology across our production operations and introduce its tools to more of our filmmakers, we believe it will help our talent redefine and reshape the art of the possible in their creative endeavors.”

There’s a massive vagueness in this statement, but let’s assume that “reshape” means supplementing human creativity. Will that make Lionsgate’s films better? It will certainly cut down on whatever development dollars exist, but at what cost? If Lionsgate decides to help Runway AI train its models off its tremendous library of content, we enter into the dangerous territory of a feedback loop that can only create weak simulacras on what it is fed.