Apple + Brad Pitt's Top Release
Box Office Trends 6/29
In today's Box Office Breakdown, we analyze four new releases:
Apple’s F1
Universal’s M3GAN 2.0
A24’s Sorry, Baby
IFC Film’s Hot Milk
Plus, a cover story on:
Apple’s top release of all time: F1
Apple’s F1 took #1 at the box office with $55.6M domestically and $85M internationally. This brings its worldwide box office total to $140M.
This was the top release ever for Apple. Here’s how F1 blasted past Apple’s previous top openings:
Killers of the Flower Moon (2023)
$23.3M opening
$68M domestic total
$158.8M worldwide
Napoleon (2023)
$20.6M opening
$61.5M domestic total
$221.4M worldwide
This is a sensational opening, making this the top Brad Pitt worldwide opening of all time (although not his highest domestically).
World War Z (2010)
$66.4M domestic opening
$112M global opening
$540.5M worldwide total
Mr. Mrs. Smith (2005)
$50.3M domestic opening
$101.5M global opening
$487.3M worldwide total
This is encouraging as the production budget for F1 is said to be $250-$300M. Everyone in the film industry is watching as if Apple gets a good result, the hope is that they’ll re-enter the theatrical business, versus the pivot to streaming their films after a series of expensive failures (Argylle, Fly Me to the Moon).
Here’s the F1 trailer.
Also, it’s not a competition, director Joseph Kosinski’s previous film, Top Gun: Maverick, opened at a much higher $126.7M domestically.
F1 had the highest per-screen average of any film in the top ten with a strong but not outstanding $15.2K/screen across 3661 theaters.
Here’s the breakdown of the rest of the top 10:
$19.4M - How to Train Your Dragon (Universal)
$200M domestic total
$397.8M worldwide total
$150M budget
RT: 77%
Week 3
Despite having the biggest box office opening of any of the How to Train Your Dragon films, it took one of the largest week 3 drops of the series:
How to Train Your Dragon (2010)
$43.7M opening
34% week 2 drop ($29M)
14% week 3 drop ($24.9M)
$217.6M domestic total
$494.9M worldwide
$165M budget
How to Train Your Dragon 2 (2014)
$49.5M opening
50% week 2 drop ($24.7M)
46% week 3 drop ($13.2M)
$177M domestic total
$621.5M worldwide
$145M budget
How to Train Your Dragon: The Hidden World (2019)
$55M opening
45% week 2 drop ($30M)
51% week drop ($14.7M)
$160.8M domestic total
$521.8M worldwide
$129M budget
How to Train Your Dragon (2025)
$84.6M opening
56% week 2 drop ($37M)
47% week drop ($19.4M)
$200M domestic total
$397.8M worldwide total
$150M budget
Despite the large drop, it’s already recouped its budget.
The average worldwide gross for the series is 11x the domestic opening, which would project out a total gross for this film of over $900M if the trend holds.
$10.7M - Elio (Pixar)
$42.2M domestic total
$56.3M worldwide total
$300M budget
RT: 84%
Week 2
When it opened last week, this was Pixar’s worst opening of all time:
Elio (2025)
$20.8M opening
Toy Story (1995)
Pixar’s first film
$29.1M opening
$192.5M domestic - ($497M inflation adjusted)
$365.3M worldwide
Elemental (2023)
$29.6M opening
$154.4M domestic
$330.4M worldwide
The Elio 49% dip in week 2 is pretty major, as Elemental only fell by 38% in its second week and Toy Story only fell by 31%.
Elio hit some major stumbling blocks with the tone being completely revamped from 2023 - 2025 (see the trailers above).
This is not atypical for Pixar, which puts years into the development of its stories. Inside Out 2 (Pixar’s previous film) also underwent some major changes and had a large budget of $200M, but ended up with a gargantuan $1.7bn at the box office.
No such hope for Elio, which has also tanked internationally.
$10.2M - M3GAN 2.0 (Universal)
If you would like a 7-day free trial, click this link: https://theindustry.co/freetrial
Keep reading with a 7-day free trial
Subscribe to The Industry to keep reading this post and get 7 days of free access to the full post archives.