Netflix’s Pockets
Netflix’s pockets are bursting at the seams.
The dominant streaming platform has pledged to spend a whopping $1B on Mexican production over the next four years, seeking to “grow the audiovisual industry and create jobs and opportunities all across the country.”
Netflix has been investing heavily in original fare out of Latin America and is keen to highlight the benefit to local film and TV industries and wider economies.
Co-Ceo Ted Sarandos said,
“Mexico holds a special place in Netflix’s own history. It was here,10 years ago, where we produced our first series outside the United States called Club de Cuervos (2015-2019). We created it in Mexico for Mexico — and it paved the way for our programming strategy, which is all about local production.”
Netflix has been the top spender on content among streaming services since the pandemic with their budget at approx. $18 B in 2025.
Netflix launched in Mexico in 2011 and opened its first office there in 2019. Earning critical acclaim for projects like Guillermo del Toro’s Pinocchio (2022), which won Best Animated Feature and, of course, the cinematically beautiful Roma (2018), which won the Oscar for Best Foreign Language Feature, a first for both Netflix and Mexico, this new mega surge in funding means there will most definitely be many more quality Mexican content to come from Netflix.
Tidbit:
Premium VOD revenues in Southeast Asia have seen a massive surge, reaching $1.8 B in 2024, with Max capturing 26% of customer additions across the region. While Netflix is still dominating with 48% of Q4 net additions, 2024 saw a significant expansion with 3.2 M new SVOD subscriptions added, bringing the total in SEA to 54 M people, a 12% increase from last year.