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Sony Pictures Classics continues to demonstrate their strength in picking up prestige indie films with real commercial potential. Kirk Jones returning after nearly a decade away from features with 'I Swear' is interesting - he clearly has the touch for balancing heavier subject matter with comedy, which worked brilliantly in Waking Ned Devine. The film's strong UK perfromance ($3.9M in two weeks for a smaller indie) suggests there's genuine audience appetite for this story. SPC's selective acquisition strategy for US, LATAM, and Eastern Europe rather than global rights shows they're being strategic about where the John Davidson story will resonate most. Given the subject matter around Tourette's awareness and the MBE honor angle, this could be a solid awards season contender if they time the release right.

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