This is dead on. Hollywood and (most) movie theaters have relied on the same “if you make it they will come” mentality for decades without doing anything to facilitate attendance and adapt to changing behaviors. People still want and love the theatrical experience the right engagement and nudge has just been increasingly lacking for the past couple decades.
You're describing the PictureHouse / Curzon model pioneered by the Everyman cinema in London. Business is good despite headwinds. More of that please stateside
What you wrote is entirely factual. You’ve pinpointed what’s missing in the cinema vs. streaming debate: how to make any movie feel like an event, and not just four-quadrant existing IP sequels? Jacob Tierney’s small Canadian gay hockey romance, “Heated Rivalry,” is a great example of this. What executives believed was a niche show with a limited target audience is now a global sensation thanks to the virality of fan’s instant reactions. Though bingeagle series and theatrical releases have different logistics, both have the potential to become unexpected pop culture sensations that shock everyone, even Hollywood.
Currently 18 movies playing here, in tiny Las Cruces, NM. It's a plethora. The only reason not to go to the movies is you don't do movies. That's the core. Short-form, pre-literate, quasi-reality is this audience's pablum. Content. Content. Content.
This is dead on. Hollywood and (most) movie theaters have relied on the same “if you make it they will come” mentality for decades without doing anything to facilitate attendance and adapt to changing behaviors. People still want and love the theatrical experience the right engagement and nudge has just been increasingly lacking for the past couple decades.
You're describing the PictureHouse / Curzon model pioneered by the Everyman cinema in London. Business is good despite headwinds. More of that please stateside
What you wrote is entirely factual. You’ve pinpointed what’s missing in the cinema vs. streaming debate: how to make any movie feel like an event, and not just four-quadrant existing IP sequels? Jacob Tierney’s small Canadian gay hockey romance, “Heated Rivalry,” is a great example of this. What executives believed was a niche show with a limited target audience is now a global sensation thanks to the virality of fan’s instant reactions. Though bingeagle series and theatrical releases have different logistics, both have the potential to become unexpected pop culture sensations that shock everyone, even Hollywood.
Currently 18 movies playing here, in tiny Las Cruces, NM. It's a plethora. The only reason not to go to the movies is you don't do movies. That's the core. Short-form, pre-literate, quasi-reality is this audience's pablum. Content. Content. Content.