This is the most fascinating thing I've read all year. It feels like you've locked onto the essence of something Hollywood should really be thinking about, especially now, as we race into what is predicted to be the most dramatic transformational moment in industrial history. I've already started mourning the death of our beloved Hollywood. For the longest time, I thought it was the industry that changed, but this makes me think. Maybe it's me. Maybe it's the audience that's changing.
You're definitely onto something there. My friends and I usually linger in the lobby or even the carpark afterwards for another hour or so just debriefing about the film. Capitalising on this window of emotional receptivity would generate interest beyond simply having longer theatrical runs without any incentive.
This is dead on. Hollywood and (most) movie theaters have relied on the same “if you make it they will come” mentality for decades without doing anything to facilitate attendance and adapt to changing behaviors. People still want and love the theatrical experience the right engagement and nudge has just been increasingly lacking for the past couple decades.
You're describing the PictureHouse / Curzon model pioneered by the Everyman cinema in London. Business is good despite headwinds. More of that please stateside
What you wrote is entirely factual. You’ve pinpointed what’s missing in the cinema vs. streaming debate: how to make any movie feel like an event, and not just four-quadrant existing IP sequels? Jacob Tierney’s small Canadian gay hockey romance, “Heated Rivalry,” is a great example of this. What executives believed was a niche show with a limited target audience is now a global sensation thanks to the virality of fan’s instant reactions. Though bingeagle series and theatrical releases have different logistics, both have the potential to become unexpected pop culture sensations that shock everyone, even Hollywood.
Currently 18 movies playing here, in tiny Las Cruces, NM. It's a plethora. The only reason not to go to the movies is you don't do movies. That's the core. Short-form, pre-literate, quasi-reality is this audience's pablum. Content. Content. Content.
Fantastic article, David is always ahead of the game.
This is the most fascinating thing I've read all year. It feels like you've locked onto the essence of something Hollywood should really be thinking about, especially now, as we race into what is predicted to be the most dramatic transformational moment in industrial history. I've already started mourning the death of our beloved Hollywood. For the longest time, I thought it was the industry that changed, but this makes me think. Maybe it's me. Maybe it's the audience that's changing.
This is good.
You're definitely onto something there. My friends and I usually linger in the lobby or even the carpark afterwards for another hour or so just debriefing about the film. Capitalising on this window of emotional receptivity would generate interest beyond simply having longer theatrical runs without any incentive.
This is dead on. Hollywood and (most) movie theaters have relied on the same “if you make it they will come” mentality for decades without doing anything to facilitate attendance and adapt to changing behaviors. People still want and love the theatrical experience the right engagement and nudge has just been increasingly lacking for the past couple decades.
You're describing the PictureHouse / Curzon model pioneered by the Everyman cinema in London. Business is good despite headwinds. More of that please stateside
What you wrote is entirely factual. You’ve pinpointed what’s missing in the cinema vs. streaming debate: how to make any movie feel like an event, and not just four-quadrant existing IP sequels? Jacob Tierney’s small Canadian gay hockey romance, “Heated Rivalry,” is a great example of this. What executives believed was a niche show with a limited target audience is now a global sensation thanks to the virality of fan’s instant reactions. Though bingeagle series and theatrical releases have different logistics, both have the potential to become unexpected pop culture sensations that shock everyone, even Hollywood.
Currently 18 movies playing here, in tiny Las Cruces, NM. It's a plethora. The only reason not to go to the movies is you don't do movies. That's the core. Short-form, pre-literate, quasi-reality is this audience's pablum. Content. Content. Content.